ATHARVA INSTITUTE OF MANAGEMENT STUDIES

Marketing

EVENT MARKETING
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Presented by:-

IDEA GENERATION

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First played in Australia, later joined by England and West Indies. Major attraction for the sport is the Former Players participating in the event. To attract public towards Beaches during off- season (cricket) and promote its own brand- XXXX Beer.

Introduction To Beach Cricketseries Known as Gold Beach Cricket Tri-Nations

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Cricket being a highly appreciated game in India, and with commencement of Cricket World Cup, 2011, and backed by highly rated IPL-4, launching a new kind of cricket was estimated as the biggest success. To relax and have fun Unique set of rules with different kinds of awards This led to the IDEA GENERATION of BEACH CRICKET- The Beach Fun
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WHY BEACH CRICKET ????

TO PROMOTE BEACH CRICKET IN INDIA TO MAKE PROFIT TO PROVIDE ENTERTAINMENT FOR ALL
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SEGMENTATION

Cricket crazy fans People who likes to attend events.

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TARGET

Cricket Crazy Youth. Fan- following of the Stars..

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POSITIONING

A 2- day packed fun with exciting form of game. A great way to watch ones Stars playing at comparatively low cost..

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DIFFERENTIATION

Being played for first time in India, no team would get advantage of having n hiring Experienced Players, making a fair game amongst all teams.. Shorter form of Cricket, less than T20. Time Saver- as one match takes hardly 1 n Half Hour.
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Also many of the rules are being

WORK LIFE BALANCE

THIS KIND OF GAMES ARE HIGHLY APPRECIATED. PEOPLE CAN HAVE FUN AND RELAX BENEFICIAL FOR THE MNCS WHICH HAVE CONCEPT OF WORK LIFE BALANCE

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PRODUCT

PRESENTS

BEACH CRICKET 2011

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Beach Cricket Rules

Dimensions of the playing surface will be 50m x 50m Matting will be used for pitches. Matches will be played at 10 over's per side An over will consist of 5 legal deliveries A player cannot be given out for Leg Before Wicket A team will consist of 8 players
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A player cannot be given out for Leg

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V/s
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V/s
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V/s

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V/s

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FIXTURE

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Match no. 1 2 3 4 5 6 7
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MATCH Date Teams SCHEDULE

00-03-11 00-03-11 00-03-11 00-03-11 00-03-11 00-03-11 00-03-11 PEPSI Vs COCACOLA HERO HONDA Vs YAMAHA DISH TV Vs TATA SKY AIRTEL Vs IDEA

Time 11.00 a.m. 01.45 p.m. 04.30 p.m. 07.15 p.m. 11.00 a.m. 01.45 a.m. 07.15 p.m.

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SEMI 1 Vs SEMI 2 SEMI 3 Vs SEMI 4 FINAL 1 Vs FINAL 2

PLACE GIRGAUM CHOWPATTY

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PROMOTION

HOARDINGS WEB SITES SKY BALLONS RADIO CHANNEL

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AMOUNT 2,60,000 2,00,000 2,05,35,00 0 EQUIPMENTS 6,90,000 SECURITY CHARGES 2,50,000 GIFTS, REWARDS AND AWARDS 15,00,000

PARTICULARS LEGAL REQUIREMENT STANDS FOR MATCH (RENT) PROMOTION EXPENSES

COST

PROFESSIONAL FEES FIREWORKS Total Cost:4/11/12

9,50,000 3,00,000

2,46,85,0 00

Legal Formalities:Obtained Permission From State Govt. 25000 Obtained special approval from BCCI Obtained Public Event License from 30000 BMC Security Deposit Click to edit Master subtitle style with BMC Obtain permission from Mumbai 100000 Police Traffic, Safety & Sound System 15000 Obtain permission from Population 4/11/12 Control Board of India

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Equipment s:

Generator Van Lights 200000 Crane 50000

400000

Misc. Expenses Professional Fees:- Commentary

40000 -

690000 500000

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Ground Entertainment 100000 Security Charges 250000

REVENUE
TICKETS
KNOCK OUT (4 matches):A) Rs. 1000 X 150 Seats = Rs. 1,50,000 Rs. 500 X 250 Seats = Rs. 1,25,000 Rs. 2,75,000 X
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SEMI FINALS (2 matches) :-

B) Rs. 1500 * 150 Sits = Rs. 2,25,000 Rs. 750 * 250 Sits = Rs. 1,87,500 Rs. 4,12,500 *
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FINALS :-

C) Rs. 2000 * 150 Sits = Rs. 3,00,000 Rs. 1000 * 250 Sits = Rs. 2,50,000 Rs. 5,50,000 TOTAL = A + B + C
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= 11,00,000 + 8,25,000 +

REGISTRATION REVENUE

THERE WILL BE 8 TEAMS PARTICIPATING IN THE EVENT. NAMES : PEPSICO, COCOCOLA , YAMAHA, HERO HONDA, DISH TV,

TATA SKY, AIRTEL & IDEA.

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EACH TEAM WILL PAY RS. 20 LACS

GROUND HOARDIN SPONSORS 1ST DAY 60 x 500000 = Rs.30000000 2ND DAY 60 x 800000 = Rs.48000000 Rs.78000000 TOTAL = Rs. 7.8 CR + Rs. 15.16 CR
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= Rs. 22.96 CR

SPONSORS REVENUE

TITLE SPONSOR OF BEACH FUN EVENT IS VODAFONE. THE AMOUNT OF TITLE SPONSOR IS Rs. 8CRORE AND OTHER SPONSORS AMOUNT IS Rs. 25LAKH

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A)

ADVERTISEMENT REVENUE
Opening Ceremony 10 am To 11 am 120 Ads X 1 lac Before Start of 1st Each Match. = Rs. 120 Lacs In 60 Mins, 20 mins * 2 days of Advt. 240 lacs A MATCH Total 4 matches. ADDS of 20 mins. 20 mins= 120 Ads 120 Ads X 1 lac = Rs. 120 Lacs

Start at 10 am

ADDS BETWEEN Between 1st and 2nd Innings of each match of Knockout Round.

Between 1st and Total 2 matches, 2nd ADDS of 15 mins. Innings of each match of Semi Final Round. Between 1st and 2nd Innings of Finals 4/11/12 Total 1 match, ADDS of 10 mins.

15 mins= 90 Ads

90 Ads X 2 Lacs = Rs. 180 Lacs

10 mins= 60 Ads

60 Ads X 3 Lacs = Rs. 180 Lacs

B) ADS BETWEEN Between 1st and 2nd over of Knockout Round. THE OVER 2 ADS PER BREAK TOTAL ADS PER MATCH 18 * 2 =36 Ads TOTAL ADS PER MATCH 9 * 2 = 18 Ads TOTAL ADS PER MATCH 9 * 2 = 18 Ads 36 ads X 4 matches X 1 lac = Rs. 144 Lacs 36 ads X 2 matches X 2 lac = Rs. 144 Lacs 36 ads X 1 match X 3 Lacs = Rs. 108 Lacs Rs. 396 Lacs C) ADS REVENUE 4/11/12 POST MATCH (END Rs.4 CR

Between 1st and 2 ADS PER BREAK 2nd Innings of Semi Final Round. Between 1st and 2nd Innings of Finals 2 ADS PER BREAK

GROUND HOARDIN SPONSORS 1ST DAY 60 x 500000 = Rs.30000000 2ND DAY 60 x 800000 = Rs.48000000 Rs.78000000 TOTAL = Rs. 7.8 CR + Rs. 15.16 CR
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= Rs. 22.96 CR

GROUND HOARDING SPONSORS 1ST DAY 60 x 500000 = Rs.30000000 2ND DAY 60 x 800000 = Rs.48000000 Rs.78000000 TOTAL = Rs. 7.8 CR + Rs. 15.16 CR
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= Rs. 22.96 CR

TOTAL REVENUE = Rs.350575000 TOTAL COST TOTAL PROFIT = Rs. 24685000 = Rs.325890000

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REVEN UE

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CLOSING CEREMONY

LASER LIGHT SHOW DANCE PERFORMANCE BY DANCE INDIA DANCE PARTICIPANTS. AWARDS DISTRIBUTION. VOTE OF THANKS TO ALL PARTICIPANTS, SPONSORS AND OTHERS.
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AWAR DS WINNERS TROPHY

RUNNER UPS
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Man of The Match

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Best Bowler

Best Batsman
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Maximum Wickets

Maximum Sixes
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Best Fielder

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Spectacular Catch

Best Crowd Entertainer

Craziest Shot
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of The

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KIZASHI PLAYER OF TOURNAMENT

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FUTURE PL ANS

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