Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
3Mkting Role_Consumer Behaviour_Sem III- Comp

3Mkting Role_Consumer Behaviour_Sem III- Comp

Ratings: (0)|Views: 9 |Likes:
Published by Keshav Bhatia
Understanding consumer behaviour
Understanding consumer behaviour

More info:

Published by: Keshav Bhatia on Apr 12, 2012
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less





Consumer Behaviour
Role of Marketing in ConsumerBehaviour
Marketing Role
The role of marketing helps solve anumber ofcontemporary problemsinconsumer behaviour
Effective business managersrealize theimportance of marketingto the success oftheir firm.
Definition- Marketing
Marketing can be defined as ….
the process o
planning & executingtheconception, pricing, promotion, &distribution of ideas, goods & services, tocreate exchanges thatsatisfyindividual &organizational objectives
Notice that the definition includes services,Ideas & products as well

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->