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3Mkting Role_Consumer Behaviour_Sem III- Comp

3Mkting Role_Consumer Behaviour_Sem III- Comp

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Published by Keshav Bhatia
Understanding consumer behaviour
Understanding consumer behaviour

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Categories:Business/Law
Published by: Keshav Bhatia on Apr 12, 2012
Copyright:Attribution Non-commercial

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12/29/2013

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Consumer Behaviour
Role of Marketing in ConsumerBehaviour
 
Marketing Role
The role of marketing helps solve anumber ofcontemporary problemsinconsumer behaviour
Effective business managersrealize theimportance of marketingto the success oftheir firm.
 
Definition- Marketing
Marketing can be defined as ….
 
the process o
planning & executingtheconception, pricing, promotion, &distribution of ideas, goods & services, tocreate exchanges thatsatisfyindividual &organizational objectives
Notice that the definition includes services,Ideas & products as well

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