Top 10 Google: Tối Ưu Hóa Website

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Cac ky thuat toi u hoa website v1.0
Ti u Ha Website:
TOP 10 GOOGLE
TECHNIQUES
Tiep tuc vi ebook au tien Lch s cac cong cu tm kiem, Ebook chuyen sau ve Cac Ky Thuat Toi u Hoa Website vi nick name la Top 10 Google se gii thieu cho ban cac ky nang thuyet phuc e em lai mot website co th hang t khoa cao tren phan ln cac cong cu tm kiem. Ebook nay se i t cac nguyen tac chung, cho en cac meo nho giup ban toi u hoa ca trang web cua mnh. Xin lu y rang Ebook nay ch tap trung vao toi u hoa website tren kha canh noi dung, cau truc va lap trnh; e at c top 10 Google th ban con phai qua kha nhieu bc i khac ma toi mong co kha nang gii thieu cho ban trong cac ebook tiep theo c xuat ban tai website www.ithietkeweb.com. Mong nhan c y kien phan hoi cua tat ca nhng ban co dp oc sach nay tai website cua toi.
Author: Nguyen Quang Huy Pro Email: dkan@ithietkeweb.com Email: onlinemind@gmail.com Yahoo ID: quanghuy_909 Web 2.0 & Online Marketing Freelancer Skype ID: onlinemind Mobile: 0902 655 100 Blog: http://www.ithietkeweb.com
ithietkeweb.com
If you want to reprint this Ebook content, you are welcomed, but please let me know.
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Nguyen tac chung:
Lap mot website tap trung ve chu e ma ban chon, la chon cac t khoa thch hp va tch hp cac t khoa o vao trang web cua ban theo cach ma cac cong cu tm kiem a thch.
Mot so ieu can lu y: Ban khong can la chuyen gia thiet ke web cung co the thc hien cac ky thuat nay. Yeu cau cao nhat la ban phai biet mot t chut ve HTML. Hay danh 2 ngay e hoc chung. Ban co the nh mot ngi biet ve HTML c ban e ap dung cho ban cac ky thuat nay. Hay goi cong ty thiet ke web lam viec nay cho ban. Chung n gian va ton t chi ph. Hay tra t thoi. Va sau ay la cac ky thuat.. Chung n gian va de lam hn ban tng nhieu. Mot trang web c tao nh the nay: <html> <head> <title>Ten cua trang web</title> <meta name="description" content="ay la ni ban viet mot oan ngan mo ta thong tin ma trang web cua ban co"></head> <meta name="keywords" content="ay la ni cha cac t khoa ma ban chon lien quan en chu e cua trang web"> </head> <body> Phan noi dung thong tin cua trang web, cha ng noi dung chnh cua trang web </body> </html> Nhiem vu ban au cua ban la tm t khoa va a vao nhng cho boi en mot cach thch hp. Co the khang nh ieu nay kha de. V du:
ithietkeweb.com
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ay la v du ve oan ma m au cua mot website a c toi u hoa cho cong cu Search vi t khoa chnh la : quang ba web.
Lam the nao e chon ung t khoa?

Mot cau hoi hay! Ban a biet c cach thc chung. Vay phai lam g tiep theo? Quan trong nhat la chon t khoa hay nhom t khoa tng t nh nhng t khoa mangi khac se dung e tm kiem thong tin tren website cua ban; ban co cac cach sau ay: Viet ra 5 en 10 t ma ban cho rang lien quan en website va thong tin tren website cua ban: Hay hoi khach hang, ban be, ong nghiep nhng t chu chot ma ho ngh ra ve cong ty, dch vu, san pham hay ve noi dung website cua ban. That de dang khi chon ten cong ty cua ban e lam t khoa v ten cong ty hay thng hieu t khi b trung lap. Tuy nhien, khong phai la mot ieu luon ung khi chon ten cong ty hay thng hieu cua ban e lam t khoa. Hay xet cac yeu to sau: - Neu ban co mot thng hieu noi tieng, ong khach hang, hay dung thng hieu la mot trong cac t khoa chnh. - Neu cong ty cua ban a kinh doanh lau tren mang, c khach hang biet en thong qua cac hoat ong tren mang, hay dung ten thng hieu hay san pham chnh cua ban lam mot trong cac t khoa. - Neu hoat ong chnh cua cong ty la thng mai ien t, vi muc tieu xac lap mot thng hieu tren mang, hay dung thng hieu lam mot trong nhng t khoa.
Author: Nguyen Quang Huy Pro Email: dkan@ithietkeweb.com Email: onlinemind@gmail.com Yahoo ID: quanghuy_909 Web 2.0 & Online Marketing Freelancer
ithietkeweb.com
Skype ID: onlinemind Mobile: 0902 655 100 Blog: http://www.ithietkeweb.com
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Hay chon loc nhng t chu e the hien ro nhat noi dung thong tin ma website cua ban cung cap. Neu website cua ban co qua nhieu muc khong lien quan en nhau th ro rang viec chon ra t khoa la kha kho khan.
Hay nh nguyen tac cot loi cua tiep th va quang ba: ban khong the phu hp cho tat ca moi ngi c ap dung chnh xac cho Internet marketing. Cac cong cu Search biet ro ieu nay va hoat ong da tren nguyen tac nay. V vay hay lap chien lc marketing website cua ban xoay xung quang mot chu e cu the, o la nguyen tac Internet marketing nen tang, sau o cung cap thong tin quay xung quang chu e ma ban chon. Bay gi la cach ma cac chuyen gia Internet marketing ap dung e chon t khoa: s dung cac cong cu chon t khoa tren mang ( keyword tools online). ay la nhng cong cu do cac cong ty quan ly cac cong cu Search tao ra nham giup cho viec toi u hoa marketing qua cong cu Search ( Search Marketing). Cac cong cu nay lien ket vi c s d lieu cua cac cong cu Search chu yeu nh Yahoo!, Google, MSN e em so lan mot t khoa(ve bat ky lnh vc nao) c ngi ta s dung tren mang Internet (toan cau hoac theo khu vc cu the) trong thi gian mot thang. Hay nhn v du Ben phai la danh sach cac t khoa ve chu e thong tin thi trang (thong tin tieng Viet) do cong cu chon t khoa cua Overture cung cap. Con ben trai la danh sach cac t khoa lien quan ve chu e thong tin thi trang (thong tin tieng Viet) do cong cu chon t khoa Wordtracker cung cap.
ithietkeweb.com
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Ban thay cac cong cu nay hu dung ch? Toi cam oan la chung hu dung, khong ch cho chung ta ma hang trieu ngi a nh s dung chung ma chon c cac t khoa giup ho khi s cong cuoc lam an thanh cong tren mang.
Ba cong cu chon t khoa noi tieng nhat la:

Wordtracker Overture Search Term Suggestion Tool Google Adword Keyword Tool Wordtracker cung hoat ong giong nh Overture Tool, khac biet la Wordtracker cho ra ket qua chi tiet hn: no cung cap mot danh sach cac t khoa bao gom cac t ung lan sai chnh ta, so nhieu lan so t va la tong so lan tm kiem trong mot ngay. Cach tot nhat la trc tien dung cong cu cua Overture (lay c s d lieu t Yahoo!), chon 2 en 3 t khoa gan nhat, sau o ien nhng t khoa nay vao Wordtracker e co nhng ket qua chi tiet hn. Ve cong cu t khoa cua Google Adword, chung ta se ban en sau trong phan sau. Cac cong cu tm kiem t khoa nay cung cap dch vu theo 2 mc o: Mien ph Thu ph (tra bang the tn dung) vi ket qua cho ra chnh xac hn. Ban ch can s dung dch vu mien ph, tat nhien neu co the th ban co the tra tien e nhan gia tr phu troi neu muon.
Ban se ngac nhien khi biet rang ngi khac khong dung nhng t khoa nh ban dung, do o neu tron bang cach thu cong la hoi do trc tiep xung quanh nh tren th ket qua kho chnh xac. Ban co the la chuyen gia ve mot lnh vc va website cua ban cung het sc tap trung vao mot lnh vc, nhng ieu o khong co ngha la ban biet c nhng t ma ngi khac se dung e tm kiem thong tin ve lnh vc cua ban. Hay khach quan vi marketing.
ithietkeweb.com
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Bay gi hay xem xet mot chut ve cach chon mot vai t khoa cho rieng website cua ban: Mac du cong cu chon t khoa a cung cap cho ban mot danh sach cac t khoa va nhom t khoa ve cung mot lnh vc, ban cung khong the chon het chung cho website cua mnh. Hay nh rang danh sach nay cang dai neu o la lnh vc thong tin c nhieu ngi tm va mc o rong cua thong tin cang ln. Hay chon trong danh sach ket qua 2 en 3 t khoa hay nhom t khoa lien quan gan nhat vi chu e website cua ban. Hay tap trung sc manh ( be focus). Han ban cung ong y rang muc ch cua toan bo nhng ky thuat marketing hay Internet marketing la tao ra li nhuan thong qua viec ban cac san pham hay dch vu ma website la cong cu giao tiep va giao dch.
Toi u hoa cho cac the Mo ta va the T khoa cua trang web.
Cac the (meta) c s dung e xac nh mot so thanh phan trang web trong thiet ke web. Neu ban khong phai dan thiet ke web chuyen nghiep th ban cung khong can ban tam lo lang rang mnh khong biet chung. Ban ch can tap chung mot chut cong sc vao 2 loai the chnh giup cho cac cong cu Search nhan dang trang web cua ban sau ay: Co hai loai the chnh la: 1. The mo ta noi dung trang web, goi la Meta Discription. Noi dung trong the nay se c xuat hien tren cac cong cu Search. 2. The chen t khoa lien quan en noi dung trang web, goi la Meta Keyword. Noi dung trong the nay se khong xuat hien tren cac cong cu Search. Di ay la v du cu the ve phan ma cho 2 the nay:
ithietkeweb.com
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<html> <head>
<title>Tieu e cua trang web</title> <meta name="description" content="ay la ni ban viet mot oan ngan mo ta thong tin ma trang web cua ban co"></head> <meta name="keywords" content="ay la ni cha cac t khoa ma ban chon lien quan en chu e cua trang web"> </head> <body> Phan noi dung thong tin cua trang web, cha ng noi dung chnh cua trang web </body> </html> Di ay la v du cu the ve phan the hien cho 2 the nay( toi lay v du t trang web raovatdtdd.com 5/2006) <html> <head> <title> mua ban dien thoai di dong </title> <meta name="description" content=" raovatdtdd.com Trang thong tin mua ban, rao vat dien thoai di dong, sim so dep, cac linh phu kien dien thoai di dong, website nay do MAINGUYEN MOBILE phat trien va giu ban quyen "> <meta name="keywords" content=" raovatdtdd.com, dien thoai, dien thoai di dong, mua ban dtdd, mua ban dien thoai di dong, rao vat, rao vat dtdd, chuyen rao vat dtdd, dien thoai di dong, dtdd, linh kien dtdd, phu kien dtdd, dtdd cu, dien thoai di dong cu,dien thoai di dong moi"> </head> <body> Phan noi dung thong tin cua trang web, cha ng noi dung chnh cua trang web </body> </html>
ithietkeweb.com
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Di ay la v du cu the ve phan the hien thc te cho 2 the nay:
Vay ban ch can thay t khoa cua ban vao oan ma v du, sau o Copy va Paste vao trang web cua ban: <meta name="description" content="ay la ni ban viet mot oan ngan mo ta thong tin ma trang web cua ban co"></head> <meta name="keywords" content="ay la ni cha cac t khoa ma ban chon lien quan en chu e cua trang web"> Luon luon at oan ma nay gia phan <head> va </head>. Vay la thanh cong.
Ok. Ban a hoan thanh mot phan quan trong trong cac bc toi u hoa web cua ban cho cac cong cu Search. Ban han cam thay moi viec de dang hn ban tng. Toi cho rang nh vay.
ithietkeweb.com
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Toi u hoa cho ta e cua trang web.
V du: Moi trang web co mot ta e ( ten ) c at theo noi dung chnh va muc ch cua trang web o; ten cua trang web rat quan trong trong viec toi u hoa cho cac cong cu Search. L do: Ten cua trang web la noi dung au tien ma cac spider tm kiem va oc e biet thong tin chung ve trang web.
Ten cua trang web cung la noi dung au tien cua trang web ma cong cu Search a ra trong ket qua tm kiem. Ten cua trang web cung la noi dung tiep th au tien ma khach hang nhan biet ve web cua ban thong qua cong cu Search. Ten cua trang web la noi dung au tien ma ban toi u hoa cho cac cong cu Search. Tat ca cac cong cu Search eu coi trong tieu e cua mot trang web. Tieu e c at gia hai oan ma nh sau: <html> <head> <title>Ta e cua trang web</title> <meta name="description" content="ay la ni ban viet mot oan ngan mo ta thong tin ma trang web cua ban co"></head> <meta name="keywords" content="ay la ni cha cac t khoa ma ban chon lien quan en chu e cua trang web"> </head> <body> Phan noi dung thong tin cua trang web, cha ng noi dung chnh cua trang web </body> </html>
ithietkeweb.com
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V du:
Ten ( ta e) cua trang web v du la: Quang ba web Quang ba web site. No se xuat hien tren cong cu Search nh sau:
Thoi quen at ten trang web dang nh Home Page hay FAQ tren thc te khong mang lai hieu qua g nhieu va la mot s lang ph ln trong viec xac nh gia tr thong tin cua trang web. Khach hang rat co the se Add to Favourite hay Bookmark trang web cua ban, va tieu e cua trang web se xuat hien trong phan Bookmart. Hay ngh xem lam the nao ban nhan biet c trang web ma ban a thch trong phan Bookmark cua Trnh duyet neu no ch co ten la Home Page hay FAQ.
ithietkeweb.com
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Viec s dung ta e cac trang web cach thu v va hieu qua e quang ba va xay dng thng hieu cho th trng khach hang tren mang. Ta e trang web xuat hien t nhat 4 ni: Tren ket qua tm kiem cua cong cu Search. Tren thanh trang thai cua trnh duyet. Tren thanh tieu e cua trnh duyet. Trong phan Bookmart cua trinh duyet. Va mot ni rat quan trong la trong tam tr khach hang a mot lan tiep xuc vi website cua ban. Hay them ten cua san pham hay thng hieu cua cong ty vao ta e theo cach phu hp, tuy nhien quan trong nhat van la t khoa. Hay dung nhng tieu e mang tnh thong tin nhieu hn, thu v hn cho cac trang web cua ban. Hay sang tao.
Hay toi u hoa cho tieu e noi dung thong tin cua trang web.
Moi trang web nhat nh phai co tieu e chnh dang van ban. Tieu e khac vi ta e ma chung ta a e cap cach toi u hoa tren. V du: Khong nen dung hnh anh e the hien tieu e noi dung thong tin cua trang web can toi u hoa cho cac cong cu Search. Tieu e noi dung thong tin cua trang web giup ngi xem xac nh noi sung thong tin chnh cua trang web o, va la mot trong nhng thanh phan ma moi cong cu Search eu anh gia cao, la ni ma ban nhat nh phai chen t khoa chnh cua trang web vao. Cach tot nhat la dung ta e trang web e the hien tieu e noi dung thong tin cua chnh trang web o.
ithietkeweb.com
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Hay at tieu e gia 2 oan ma Heading 1 nh sau: <h1> Tieu e noi dung thong tin </h1>
Cac cong cu Search xem noi dung van ban gia oan ma heading <h1> </h1> la yeu to chnh e xac nh noi dung thong tin cua trang web. Nhng moi trang web ch co mot tieu e, khong nen at cac van ban khac vao gia oan ma nay neu ban a co tieu e roi. Moi s co gang tao ra mot tieu e khac eu khong hp ly va cac cong cu Search eu biet ieu nay.
Toi u hoa noi dung cua trang web cho cac cong cu Search .
Nh ban a biet, thanh phan quang trong nhat cua mot web site chnh la phan noi dung thong tin cua trang web. Va cho du hien nay va sau nay cac cong cu Search co phat trien them nhieu tnh nang khac, th s menh cua cac cong cu Search van la tm cach cung cap chnh xac nguon noi dung thong tin ma webiste cua ban co cho ngi tm kiem. Do vay, chung ta de dang nhan thay rang cac cong cu Search coi noi dung thong tin cua trang web la yeu to quan trong hang au trong viec xep hang cac website cho ket qua tm kiem ve thong tin o. Mot ieu hien nhien la viec chon va chen t khoa vao cac the hay ta e de dang hn rat nhieu so vi viec viet ra mot noi dung hp khau v cho ca cac oi quan spider lan khach hang cua ban. Hn na cac cong cu Search ch a thch cac trang web co noi dung chnh dang van ban. Chnh xac la cac spider khong co kha nang oc hieu hnh anh (ca tnh lan ong), vi deo, am thanh, mau sac, to nho gioi nh con ngi. Cac spider c cau hnh chu yeu e oc thong tin dang van ban tren cac trang web, do o ban phai co mot noi dung co chat lng cao: Thong tin chuyen biet ve chu e cu the, phu hp vi t khoa cua trang o va phu hp vi chu e cua website, tot hn na la phu hp vi ten mien cua website. Thong tin moi trang ch noi ve mot chu e duy nhat, khong nen a ra 2 thong iep trong cung mot trang web. Thong tin cap nhat, oi mi, khong qua dai va cung khong nen ngan qua. Thong tin chu yeu c the hien d dang van ban text thay v hnh anh. Noi dung thong tin c trnh bay hp ly theo cach ma cac cong cu Search a thch.
ithietkeweb.com
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Noi dung cua mot trang web can toi u hoa cho cac cong cu Search co the noi la bao gom tat ca nhng thanh phan ma ngi xem nhn thay c qua trnh duyet lan cac thanh phan an ma cac spider phan tch e hieu ve cau truc thong tin cua trang web. Chung ta se lan lt i qua cac bc toi u hoa can thiet. Hay yen tam v chung khong thc s kho nh ban ngh. Di ay la cac thanh phan can toi u hoa: 1. Van ban dang text. 2. Hnh anh ca tnh lan ong. 3. Cac lien ket. Hay xet en van ban dang text, hay luon nh rang van ban dang text la mon an chnh cua cac spider, chung rat quan trong. Mot van ban c toi u hoa tot la van ban co mat o t 3% en 7% t khoa trong toan bo noi dung van ban o. Lai mot lan na chung ta phai nh rang cai g qua th thng la khong tot, va tm cach chen nhieu t khoa qua cung co ket qua tng t: ban rat co the se b phat bi cac cong cu Search v chung cho rang ban co tnh spamming chung. Va ieu nay chac la ung roi. Do o ng co tnh khong cong bang khi chen qua nhieu t khoa vao noi dung trang web cua ban. Trong no lc gia tang mat o t khoa cho cac trang web vi hy vong rang cac cong cu Search se xep hang cao cho cac trang web cua mnh, rat nhieu ngi a s dung cac ky thuat gian lan e them cac t khoa nh: lam cho t khoa qua nho khong oc c bang mat thng; to mau cho t khoa ong mau vi mau nen trang web e phuc vu duy nhat cho cac cong cu Search. ay la nhng manh ma ban nen tranh s dung. Rat co the oi thu cua ban se nhan ra ieu nay va thong bao cho cac cong cu Search e phat ban ( Cac cong cu Search chu yeu nh Yahoo! va Google co mot chnh sach rieng biet e nhan cac to cao ve cac website an gian).
ithietkeweb.com
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Mot ieu quan trong hn na khi xay dng noi dung cho trang web la cam nhan t cac khach hang cua ban. Khach hanh luon u thong minh e nhan thay s khac la khi ban tm cach chen qua nhieu t khoa vao noi dung thong tin ma ho oc, va phan ln cam thay khong hai long khi oc mot noi dung thong tin khong hp ly. Rot cuc ban tao ra cac trang web la e phuc vu khach hang, ng lam cho cach giao tiep dang viet tr nen kem chuyen nghiep. Trnh bay noi dung thong tin mot cach chuyen nghiep, ro rang va hu dung cho ngi xem. Hay co gang viet mot noi dung thong tin chat lng, chu y en viec s dung cac t khoa mot cach hp ly la ban se thanh cong. ng tao mot noi dung qua dai, 90% ngi dung internet thch oc lt qua cac van ban e nam y chnh. Khach hanh ch tap chung vao nhng thong tin thc s quan trong. Viec a ra mot thong iep dai dong thng khong co ket qua nh mong muon, ac biet la oi vi cac website thng mai ien t.
Ky t ac biet:
Cac ky t ac biet la cac ky t trong noi dung cua trang web c hieu ng noi bat hn phan van ban con lai, bao gom: boi am, gach di, to mau, hieu chnh knh thc, va in nghiengcac ky t nay nhn chung quan trong hn cac ky t bnh thng. V du: Mot ky thuat hu dung trong viec toi u hoa cac t khoa trong noi dung thong tin trang web la boi am chung bang cac the <b>noi dung boi am </b>. Cac ky t nay thng c dung lam ta e phu cho noi dung hoac boi mau them noi cho chung hi tach biet ra khoi cac van ban quanh nham bao am ngi oc chy y en va oc chung. Cac cong cu Search do o cung c lap trnh e nhan biet s khac biet nay va thng cham iem cao hn cho cac ky t ac biet. Va cac t khoa la oi tng tot nhat e s dung cac ky t ac biet . Hay oc lai noi dung trang web, va neu phu hp cho ca khach hang va cac cong cu Search, hay dung cac ky t ac biet e va tao s thuan li cho ngi oc, va co the c cham iem cao bi cac cong cu Search. Cac chuyen gia Internet Marketing con s dung mot cach kheo leo cac t ho hang vi t khoa theo mot t le thch hp e tang kha nang sep hang cho website. ay la mot ky thuat tot. Tuy nhien, khong phai la ban nen s dung ky t ac biet cho moi t khoa hay khong dung ky t ac biet cho cac t khong phai la t khoa. Mot tam nhn theo quan iem sale & marketing se giup ban anh gia chnh xac au la ni can s dung cac ky t ac biet. Hay nhn nhan moi th bang quan iem cua khach hang.
ithietkeweb.com
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Hay toi u hoa cho hnh anh cua trang web: T thi Khong T, ngi ta a khang nh rang hnh anh co gia tr dien at tot hn han cac dang van ban viet . Va website hap dan luon s dung hnh anh minh hoa mot cach hp ly. Hnh anh ep, oc ao, mi la luon thu hut s a thch cua khach hang va co nhieu trng hp mot website tr nen noi tieng nh a ra cac bc hnh oc ao. Co the khang nh la hnh anh la mot phan noi dung khong the thieu cho website cua ban. ang tiec la rieng vi cac cong cu Search th chung lai mu hnh. Cac spider khong oc c hnh, cho nen ban gan nh khong the xep hang cao cho website cua ban du ban co mot tam hnh oc quyen gay xon xao d luan. Cach duy nhat e toi u hoa hnh anh cho trang web la them cac t khoa mo ta hnh anh goi vao gia cac oan ma Alt (alternative). Noi dung t khoa gia oan ma nay khong hien th tren trang web. Chung ch hien th khi ban cham con chuot vao hnh anh e noi cho ban biet hnh anh ve chu e g. Mot oan ma xac nh hnh anh thong thng nh sau: <img border="0" src="picture.gif" width="100" height="78" > Mot oan ma xac nh hnh anh c toi u hoa nh sau: <img border="0" src="picture.gif" width="100" height="78" alt= Ni ban nen chen t khoa> Neu ban dung Dearm Weaver e thiet ke trang web, luon nh anh t khoa cho moi hnh ban chen vao nh v du di ay.
Ban ch nen chen duy nhat t khoa chnh cua trang web cha hnh anh nay la u. Cac spider cua cong cu Search se oc noi dung thong tin ve hnh anh qua trong oan ma Alt va xet xem hnh anh co lien quan g en
ithietkeweb.com
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noi dung chung cua trang web hay khong. Va o la c hoi cho chung ta them t khoa e tang kha nang xep hang trang web. Mot yeu to khac lien quan en hnh anh trong viec toi u hoa trang web cua ban la viec giam kch c hnh anh e trang web nhe hn. Khong ai thch ch i mot trang web nang tai mat ca phut. Va v hnh anh thng chiem mot t le trong lng khong nho cua trang web, nen hay han che bt hnh anh khong thc s can thiet va dung cac phan mem e giam trong lng hnh, ac biet la cac hnh ong, chung rat nang. Neu ban khong phai la mot ngi thiet ke website chuyen nghiep, ieu nay co the hi kho, hay nh ai o hieu biet hn e giup ve viec x ly hnh anh. Cac cong cu Search luon u tien cac trang web nhe, co the de dang tai ve trnh duyet, ac biet la trang chu cua cac website.
Hay toi u hoa cac lien ket cua trang web:

Cac lien ket la mot phan lch s cua Internet, co the noi no la xng song cua mot website, ket noi cac trang web va cac thanh phan cung cac chc nang khac. Cac lien ket co vai tro quan trong trong viec xac nh cau truc trang web cua ban, va cac lien ket cung co vai tro quan trong trong viec toi u hoa th hang cho website cua ban tren cac cong cu Search. Khi e cap en viec toi u hoa cac lien ket, chung ta phai xem xet 3 loai lien ket chnh sau: Cac lien ket chnh gia cac trang trong website ma thuat ng chuyen mon goi la Navigation Bar. Cac lien ket dang text trong noi dung thong tin cua website goi la Internal Text Link. Cac lien ket cua website vi cac website khac.
Ca 3 loai lien ket nay eu can c toi u hoa cho muc tieu at th hang cao cho website cua ban. Vay chung ta se i t loai lien ket au tien: Cac lien ket chnh gia cac trang trong website ma thuat ng chuyen mon goi la Navigation Bar: Moi trang web eu co cac thanh lien ket chnh goi la Navigation Bar e lien ket cac thanh phan chnh cua website. Thanh lien ket chnh luon the hien ro nhat trang chu v trang chu la canh cong m cho hau het cac
ithietkeweb.com
Page 17 of 20
trang quan trong trong website. Ngoai tr v ly do xac ang nao o ma ban khong muon mot trang thong tin quan trong cua website c tiep can bi ngi s dung, th viec trang thong tin quan trong nay khong the c tiep can trc tiep t trang chu la mot sai lam trong viec cau truc website cua ban. Tuy muc ch thiet ke ma thanh lien ket chnh co the thay oi gia cac trang va cac thanh phan khac nhau cua website. Tuy nhien mot website tot va lam hai long khach hang cua ban luon s dung thanh lien ket chung cho toan bo cac trang. Ngha la du ban trang nao trong website, ban cung co the de dang tiep can vi cac trang chnh nh Trang chu, trang phan loai san pham, trang lien he, trang thanh toan Khach hang cua ban khong biet ro website bang ban; ho luon cam thay kho khan khi xem xet cac trang trong website cua ban neu ho khong biet mnh ang au, va lam sao e tm lai cac trang thong tin ma ho can. Sai lam thng gap cua cac nha thiet ke website mi ra nghe la luon tao ra cac website phc tap va tch hp qua nhieu chc nang co the lam cho khach hang cam thay roi tr va kho chu khi truy cap vao website.
Mot website thanh cong la mot website c thiet ke theo tam nhn cua khach hang. Cac nha thiet ke website hay chnh ban than ban phai am hieu ve chnh khach hang cua ban, am hieu ve nhu cau thong tin ma khach hang se tm kiem va anh gia cao tren website cua ban, am hieu ve tam ly khach hang va am hieu ve cac kien thc tiep th san pham tren website, t o co the thiet ke ra mot cau truc website n gian nhng ay u noi dung thong tin; ac biet la ban phai lam noi bat nhng thong tin quan trong nhat ma ban muon khach hang tiep can va tot hn na la hng khach hang en nhng hanh ong cu the ma ban muon v du nh click vao nut mua hang sau khi a xem xet ay u thong tin ve san pham. Toan bo y tng ve cau truc website, y tng ve san pham, y tng ve tiep th, quang ba san pham va thng hieu, va y tng ve phuc vu khach hang muc tieu eu tng tac vi nhau va the hien ro nhat thong qua thanh lien ket chnh cua website.
ithietkeweb.com
Page 18 of 20
Phan ln cac website eu cau truc thanh lien ket chnh tren cung trang hay ben trai moi trang trong website. ay la cach thc ung nhat e trnh bay thanh lien ket chnh, va phu hp cho khach hang, oi tng s dung chnh cua thanh lien ket va con rat trung y cua cac cong cu Search. Ban co the ket hp trnh bay thanh lien ket chnh va tren cung (nam ngang) va ben trai( nam doc) neu nh website cua ban co qua nhieu muc thong tin va ban cung biet cach trnh bay hp ly noi dung cua thanh lien ket. Khi cac cong cu Search gi cac spider en website cua ban, trang au tien ma cac spider tiep can la trang chu cua website, roi t trang chu, cac spider se theo li nhen la cac ng lien ket e en tham cac trang khac cua website. Hay xet mot so luat sau ay: Thanh lien ket chnh nam ben trai luon luon la ni ma cac spider ghe tham au tien. Tai sao? V chung c mac nh lam cong viec nh vay va chuyen o la het sc hp ly. Cac lien ket dang text luon luon tot hn cac lien ket bang hnh anh. Khong phai moi trang trong website cua ban eu c cac spider do qua khi chung tham website cua ban. Phai mat kha lau e mot cong cu Search index ay u cac trang cua mot website co hang tram trang tr len, nhat la vi cac website ong co ng lien ket dang ma khong oc c bi cac spider. Cac trang web nam cang sau trong website cua ban se cang kho co the c index bi cac cong cu Search. Mot trang web trong website cua ban khong co lien ket t cac trang khac th 99% la khong c them vao danh sach index cua cac cong cu Search.
Toi u hoa thanh lien ket cuoi trang ( Footer Navigation Bar) Thanh lien ket cuoi trang c dung e ho tr ngi dung website thuan tien va nhanh chong khi di chuyen qua cac trang, ac biet la khi ban co mot trang web co noi dung dai oi hoi ngi oc phai cuon xuong e oc va do o ho khong the tiep can nhanh chong thanh lien ket au trang. Thanh lien ket cuoi trang thng b nhieu website master lam dung trong no lc toi u hoa t khoa cho cac cong cu Search, va ay qua thc la ieu ma ban nen tranh. Cach thong thng cua cac web master nay la at lien ket en moi trang trong website cua mnh, moi lien ket lai la mot t khoa, va co khi thanh lien ket cuoi trang tr thanh mot m hon on cua hn 20 t khoa di dang cac lien ket.
ithietkeweb.com
Page 19 of 20
Cach hay nhat la gi cho cac lien ket cuoi trang c sach ; bao am rang ban co ng lien ket en cac trang chnh ma ban dung e toi u hoa cho cac nhom t khoa chnh ma ban a chon phan au trong phan chon t khoa. ay la ni ban cung co the dung cac t khoa lam lien ket en cac trang toi u hoa o. Bang cach nay ban co the chac chan rang cac trang toi u hoa chnh se c cac spider tm en va index.
Lam the nao toi u hoa cac trang web ong:

Neu hau het cac trang web cua ban c khi xuat t mot c s d lieu, ban se nhan thay rang co mot so trang web khong c index bi cac cong cu Search. Vay ban hay e y ng dan cua cac trang web nay va se nhan thay rang chung rat dai va bao gom cac ky t nh ? # % hay & = i cung vi mot loat cac ky t ch va so sap xep dng nh khong theo mot logic nao ca. V du: http://www.ithietkeweb.com/index.php? searchword=web+2.0&option=com_sear ch&Itemid=5&searchphrase=exact&ord ering=newest Bi v cac trang web nay c xuat ra mot cach t ong t mot c s d lieu khi co ngi truy cap, cho nen cac cong cu Search rat kho khan khi cap nhat chung va cung cap thong tin cho ngi tm kiem. Mot cach hu dung e khac phuc yeu iem cua cac trang web co mot c s d lieu la tao nen mot ban o web cua ban ma chung ta van goi la Site map. Site map trnh bay cau truc trang web theo mot cach trc quan de nhn cho ca khach hang va cac spider cua cac cong cu Search. Cac lien ket en toan bo cac trang quan trong cua trang web bao am cho moi noi dung thong tin cua website eu c cac spider tm en va index. Khach hang cung co mot ban o e dung en khi lang thang tren website rong ln cua ban.
ithietkeweb.com
Page 20 of 20
Toi u hoa cac lien ket trong noi dung thong tin. Mot ieu han nhien la cac trang web khong ch c lien ket vi nhau bang cac thanh lien ket chnh co nh chung cho ca trang web, ban van se s dung cac lien ket ngau nhien hay co chu y t ngay trong noi dung thong tin cua cac trang web. Cac lien ket dang nay pho bien nhat la lien ket phan ta e mot bai bao hay mot li gii thieu dan en trang noi dung ay u hn. Mot cach khac cung thng hay c s dung la lien ket trc tiep bang cac text trong noi dung en mot noi dung lien quan khac. Cac lien ket dang nay cung la mot c hoi e ban toi u hoa cac t khoa va nang cao tnh lien he ve kha canh thong tin chu e cua website en cac website co noi dung thong tin tng t hay gia cac trang trong cung mot trang. Tuy vay, hay s dung cac lien ket dang nay mot cach hp ly neu khong se lam website cua ban roi len v co qua nhieu lien ket qua lai khong thc s can thiet.
ithietkeweb.com

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Cac ky thuat toi u hoa website v1.0

Nguyen tac chung:

Cac ky thuat toi u hoa website v1.0

Cac ky thuat toi u hoa website v1.0

Lam the nao e chon ung t khoa?

Skype ID: onlinemind Mobile: 0902 655 100 Blog: http://www.ithietkeweb.com

Cac ky thuat toi u hoa website v1.0

Skype ID: onlinemind Mobile: 0902 655 100 Blog: http://www.ithietkeweb.com

Cac ky thuat toi u hoa website v1.0

Ba cong cu chon t khoa noi tieng nhat la:

Skype ID: onlinemind Mobile: 0902 655 100 Blog: http://www.ithietkeweb.com

Cac ky thuat toi u hoa website v1.0

Skype ID: onlinemind Mobile: 0902 655 100 Blog: http://www.ithietkeweb.com

Cac ky thuat toi u hoa website v1.0

Di ay la v du cu the ve phan the hien thc te cho 2 the nay:

Cac ky thuat toi u hoa website v1.0

Skype ID: onlinemind Mobile: 0902 655 100 Blog: http://www.ithietkeweb.com

Cac ky thuat toi u hoa website v1.0

Toi u hoa cho ta e cua trang web.

Skype ID: onlinemind Mobile: 0902 655 100 Blog: http://www.ithietkeweb.com

Cac ky thuat toi u hoa website v1.0

Cac ky thuat toi u hoa website v1.0

Cac ky thuat toi u hoa website v1.0

Cac ky thuat toi u hoa website v1.0

Skype ID: onlinemind Mobile: 0902 655 100 Blog: http://www.ithietkeweb.com

Cac ky thuat toi u hoa website v1.0

Skype ID: onlinemind Mobile: 0902 655 100 Blog: http://www.ithietkeweb.com

Cac ky thuat toi u hoa website v1.0

Cac ky thuat toi u hoa website v1.0

Hay toi u hoa cac lien ket cua trang web:

Cac ky thuat toi u hoa website v1.0

Cac ky thuat toi u hoa website v1.0

Cac ky thuat toi u hoa website v1.0

Lam the nao toi u hoa cac trang web ong:

Cac ky thuat toi u hoa website v1.0

Skype ID: onlinemind Mobile: 0902 655 100 Blog: http://www.ithietkeweb.com

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