Copyright 2012, Social Media Examiner
2012 SOCIAL MEDIAMARKETINGINDUSTRY REPORT
How Marketers Are Using Social Media to GrowTheir Businesses
APRIL 2012
BYMICHAEL A. STELZNER
Sponsored by
2012 Social Media Marketing SocialMediaExaminer.com Page 2 of 42
Industry Report © 2012 Social Media Examiner
Letter from the author…
Hello, fellow marketer;Welcome to our 4
th
annual study! Social media marketing ishere to stay. And for businesses it brings significant benefits, asyou'll see outlined in this year's report.This
42-page report
contains easy to digest insight into howmarketers are currently using social media and their futureplans.If you're in charge of marketing your business, you'll want toclosely examine the
nearly 70 charts
on following pages. I'llreveal the "not so obvious" findings among this data-richcontent.The report will uncover the "who, what, where, when and why" of social media marketing.More than 3,800 of your fellow marketers provided the kind of insight you won't find elsewhere.I hope you enjoy it!
If you find value here, please let yourpeers know about this report
. You can find the original page for the report here:http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/All my best!Michael A. StelznerFounder, Social Media Examiner
2012 Social Media Marketing SocialMediaExaminer.com Page 3 of 42
Industry Report © 2012 Social Media Examiner
Table of contents
EXECUTIVE SUMMARY ..................................................................................................... 4MAJOR FINDINGS ............................................................................................................ 5TOP 10 SOCIAL MEDIA QUESTIONS MARKETERS WANT ANSWERED .................................. 6USE OF SOCIAL MEDIA MARKETING ...............................................................................10WEEKLY TIME COMMITMENT FOR SOCIAL MEDIA MARKETING ........................................12BENEFITS OF SOCIAL MEDIA MARKETING .......................................................................15COMMONLY USED SOCIAL MEDIA TOOLS ......................................................................21HOW WILL MARKETERS CHANGE THEIR FUTURE SOCIAL MEDIA ACTIVITIES? ...................24SOCIAL MEDIA TOOLS MARKETERS WANT TO LEARN MORE ABOUT ...............................31SOCIAL MEDIA OUTSOURCING ......................................................................................33USE OF OTHER FORMS OF MARKETING ..........................................................................34HOW WILL MARKETERS CHANGE NON-SOCIAL MARKETING IN THE FUTURE? ..................35SURVEY PARTICIPANT DEMOGRAPHICS .........................................................................40ABOUT MICHAEL A. STELZNER ......................................................................................42
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Major findings for 2012 Social Media Marketing Industry Report (Social Media Examiner) -Abril 2012
Estudio, elaborado por Social Media Examiner en la que se analiza cómo usan las empresas los medios sociales para hacer crecer su negocio. (inglés)
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