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Princeton Architecture Press Fall 12

Princeton Architecture Press Fall 12

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Published by ChronicleBooks

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Categories:Types, Brochures
Published by: ChronicleBooks on Apr 12, 2012
Copyright:Attribution Non-commercial

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07/10/2013

 
󰁦󰁩󰁮󰁥 󰁢󰁯󰁯󰁫󰁳 󰁳󰁩󰁮󰁣󰁥
 
󰀱󰀹󰀸󰀱
 
Publisher’s Note
 
The question I’m invariably asked these days when I tell somebody I work in book publishing is how electronic books are affecting our business—often, I suspect, with the expectation that I’m going to say that ebooks are killing the printed book. On the heels of our best year ever in our thirty-year history, I can report that this is simply not the case. But while it might be tempting to conclude, based on this recent success, that some books, like ours, are still best suited to ink and paper, this would be a short-sighted, if convenient, conclusion. In fact, as I begin to see our books emerge on various electronic devices, whether the Kindle, Nook, or iPad, it’s a dramatic illustration that this brave new world of electronic publishing is both/and, not either/or. As somebody who cherishes a beautifully designed and made book and prefers vinyl LPs to MP󰀳 downloads, I was initially skeptical that electronic versions of our books could hold the same excitement we all feel when the first copies of a new title arrive in our office. But there was giddy excitement when we all passed around the electronic version of our best-selling
The Toaster Project 
, which, with its high-resolution images of a model toaster disassembled into its component pieces, actually offers more detail than the print edition, as well as some additional content from the author describing his labor of love. Whether these features, along with the gratification of downloading the book to your e-reader immediately, trump the compact paperback with its silver metallic cover is debatable, but at least the choice is yours.My sister complained to me that many electronic books are almost the same price as their printed counterparts; leaving aside a discussion about a culture in which most digital creative output is thought to be cheap or free, I explained to her that an ebook is not necessarily so much cheaper to make than a printed-and-bound one. In fact, the “ppb” cost (paper, printing, and binding) is only a fraction of the cost of making a book. Whether printed or electronic, we still need to develop and edit the book, acquire the art, design and lay out the pages, market and publicize it, and pay the author’s royalty. None of these costs go down when making a digital publication and, in fact, some go up. We could, of course, cut corners in the editing and design of our ebooks, but we don’t want to create inferior versions of our beloved books, the “nice” ones with the editing and thoughtful design and the “quick and dirty” electronic versions with typos and low-fidelity images all at the same size. Whether you buy our books for your e-reader (and you can find the growing library of our digital titles at www.papress.com/ebooks) or as traditionally bound hardcovers and paperbacks, you should know that the same care and attention—love, really—has been lavished on them regardless of platform or binding. You need glance only once at the tremendous array of fantastic new books in this catalog to see the depth and breadth of virtuosity, talent, and pride that go into a Princeton Architectural Press title, hardcover, paperback, or ebook; I’m confident they will delight you regardless of how you read them.Kevin LippertPublisherNew York, February 󰀲󰀰󰀱󰀲
 
Fall 󰀲󰀰󰀱󰀲
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Hyphen Press
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 Autonomy
57
 Backlist
104
 Index
110
 Order Information

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