ASOS Unveils its Spring/Summer 2009 Menswear Collection
For S/S 09, the ASOS menswear design team has been looking towards thetwo strongest over-riding influences of the moment – PREPPY and PSYCHEDELIA.
Preppy Tec Psych Out
London, United Kingdom:
The online fashion store, ASOS.com, todayrevealed its menswear collection for spring and summer of 2009 at acentral London location to UK and international media.Ian Bryder, Head of Menswear Design, asos.com, comments, “For ourPreppy trend – which we’ve christened ‘Preppy Tec’ – we’re presentinga sharp, contemporary take on the classic American Ivy League look butwith a softer, more colourful palette, influenced by the ItalianPaninaro scooter gangs that influenced terrace fashions of the 80’sand 90’s.
“Classic men’s casualwear pieces from button-down shirts and chinos tosweatshirts and nylon technical jackets are given modern makeovers tocreate a highly wearable, yet very on-trend look.“The current psychedelic influence of bands such as festivalfavourites MGMT, shows itself in our other trend - which we’re calling ‘Psych Out’. Hippy-era cultural references and ethnic accessories fromfull-moon party holidays clash with the more streetwise west coastsurf dropout style of our other favourite band of the moment, Iglu and Hartley.”
Festival season essentials and summer holiday favourites such as denimshorts, printed vests, hoodies and cargos are updated into patchwork-checked fabrics and dip-dyed finishes for that ‘hanging out in VeniceBeach’ look with full-on tie-dyed pieces for the most brave out there.
Gingham Blazer Lemonscoop neck vest Washed Jeans Wayfarer stylesun-glasses Red raffiatrilbGraphic print t-shirt-