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ASOS Unveils its Spring/Summer 2009 Menswear Collection

ASOS Unveils its Spring/Summer 2009 Menswear Collection

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Published by WorldWidePR
For S/S 09, the ASOS menswear design team has been looking towards the two strongest over-riding influences of the moment – PREPPY and PSYCHEDELIA.
For S/S 09, the ASOS menswear design team has been looking towards the two strongest over-riding influences of the moment – PREPPY and PSYCHEDELIA.

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Published by: WorldWidePR on Dec 12, 2008
Copyright:Attribution Non-commercial


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 ASOS Unveils its Spring/Summer 2009 Menswear Collection
For S/S 09, the ASOS menswear design team has been looking towards thetwo strongest over-riding influences of the moment – PREPPY and PSYCHEDELIA.
Preppy Tec Psych Out
London, United Kingdom:
The online fashion store, ASOS.com, todayrevealed its menswear collection for spring and summer of 2009 at acentral London location to UK and international media.Ian Bryder, Head of Menswear Design, asos.com, comments, “For ourPreppy trend – which we’ve christened ‘Preppy Tec’ – we’re presentinga sharp, contemporary take on the classic American Ivy League look butwith a softer, more colourful palette, influenced by the ItalianPaninaro scooter gangs that influenced terrace fashions of the 80’sand 90’s.
“Classic men’s casualwear pieces from button-down shirts and chinos tosweatshirts and nylon technical jackets are given modern makeovers tocreate a highly wearable, yet very on-trend look.“The current psychedelic influence of bands such as festivalfavourites MGMT, shows itself in our other trend - which we’re calling ‘Psych Out’. Hippy-era cultural references and ethnic accessories fromfull-moon party holidays clash with the more streetwise west coastsurf dropout style of our other favourite band of the moment, Iglu and Hartley.” 
Festival season essentials and summer holiday favourites such as denimshorts, printed vests, hoodies and cargos are updated into patchwork-checked fabrics and dip-dyed finishes for that ‘hanging out in VeniceBeach’ look with full-on tie-dyed pieces for the most brave out there.
Gingham Blazer Lemonscoop neck vest Washed Jeans Wayfarer stylesun-glasses Red raffiatrilbGraphic print t-shirt-
Preppy Tec
Collegiate takes a new direction, fusing the classic all-Americanpreppy look with urban sportswear influences to create a sharper, morecontemporary feel. 'Ivy League' shirts and college sweats are updatedwith fresh re-worked and de-constructed graphics whilst styling themwith technical jackets, slim chinos and formal shorts, offering amodern twist to a classic look.
Preppy Tec
Fusing casual and formal elements, this collection draws inspirationfrom an eclectic mix of influences from the soul boys of the StyleCouncil era to 'Paninaro' subculture references. The dominant candy-bright palette is updated with a sleek background set against greysportswear and neutral chino-style trousers.Key pieces include lightweight nylon hooded jackets, flat frontedformal shorts and button-down shirts. Accessories are paramount tothis look with Wayfarer style sunglasses, Italian tassle loafers andthe raffia trilby, all working together to create this silhouette.
Psych Out
A fusion of social influences, Psych Out combines 1980's Californiasurf culture with the techno hippy festival scene to create a bold newway of dressing. Not for the faint-hearted, this trend offers escapismin the form of psychedelia, tie-dye, dip-dye and vintage bold brights.
Psych Out
This story embodies youth culture with techno hippy festivalinfluences. Shorts are key to this trend and are offered in patchwork,
Bold check shirtBright blue bow tieGrey hooded zip uptopRed cotton trousers Tie-dye cotton t-shirtWashed jeansMulti-colour rucksackBlock colour plimsoles
bold coloured checks and loud printed beach and board styles. Thepalette is softened with the introduction of washed brights adding amature and vintage feel to this statement trend. Cut and sew detailingadds interest to jersey and outerwear pieces alike.Top-to-toe accessories are fundamental to the overall look; colourblock and printed plimsoles, ethnic style headbands and bandanas worktogether with embroidered and leather bracelets and belts to completethe look.
 About asos.com 
Launched in 2000, asos.com is firmly established as the UK’s leadingonline fashion store. asos.com offers an extensive range of own-brandwomen’s and men’s fashion, designer labels, lifestyle accessories andcult beauty brands. asos.com is the second most visited on-lineclothing store in the UK attracting over one million visitors perweek, and has received numerous awards such as Drapers E-tailer ofthe Year 2006, Retail Week Online Retailer of the Year 2007, andBusiness XL Company of the Year 2007, to name a few.http://www.asos.com 
For more information, images and samples, please contact:
Rob Daviesasos.comGreater London HouseHampstead RoadLondonNW1 7FD020 7756 1027press@asos.comhttp://www.asos.com asos.com, fashion, clothes, menswear, preppy, psychedelia, casualwear,hippy festival, collection

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