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Remodeling Contractor 30 Minute Marketing Plan

Remodeling Contractor 30 Minute Marketing Plan

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Published by Palo Alto Software
A marketing plan for a remodeling contractor made in 30 minutes with Marketing Plan Pro from Palo Alto Software.
A marketing plan for a remodeling contractor made in 30 minutes with Marketing Plan Pro from Palo Alto Software.

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Published by: Palo Alto Software on Dec 13, 2008
Copyright:Attribution Non-commercial

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06/30/2013

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Remodeling Contractor Marketing Plan
This sample marketing plan has been made available to users of 
Marketing Plan Pro
®
 powered by Duct Tape Marketing
, marketing planning software published by Palo Alto Software, Inc. Names,locations and numbers may have been changed, and substantial portions of the original plan textmay have been omitted to preserve confidentiality and proprietary information.You are welcome to use this plan as a starting point to create your own, but you do not havepermission to resell, reproduce, publish, distribute or even copy this plan as it exists here.Requests for reprints, academic use, and other dissemination of this sample plan should be emailedto the marketing department of Palo Alto Software at marketing@paloalto.com. For productinformation visit our Website: www.paloalto.com or call: 1-800-229-7526.
Copyright © Palo Alto Software, Inc., 1998-2008 All rights reserved.
 
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by _________________________ in this marketing plan is confidential; therefore, reader agrees notto disclose it without the express written permission of _________________________.It is acknowledged by reader that information to be furnished in this marketing plan is in allrespects confidential in nature, other than information which is in the public domain through othermeans and that any disclosure or use of same by reader, may cause serious harm or damage to ________________________.Upon request, this document is to be immediately returned to _________________________. ___________________Signature
 
 ___________________Name (typed or printed)
 
 ___________________DateThis is a marketing plan. It does not imply an offering of securities.
 
Table of Contents
Page 1
1.0 Marketing Vision......................................................................................................................................11.1 Gap Dashboard.............................................................................................................................12.0 Ideal Customer ........................................................................................................................................13.0 Remarkable Difference...........................................................................................................................24.0 Product/Service Innovation.....................................................................................................................25.0 Lead Generation Plan.............................................................................................................................26.0 Lead Conversion Plan.............................................................................................................................37.0 Service Experience.................................................................................................................................37.1 Loyalty Product/Service Offerings.................................................................................................38.0 Critical Numbers......................................................................................................................................38.1 Sales Forecast..............................................................................................................................48.2 Marketing Expense Budget............................................................................................................58.3 Key Marketing Metrics...................................................................................................................7

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