7
IN
1
BOOKSBOOKS
• Small Business A-Z• Intellectual Property Law• Business Plans• Bookkeeping• Human Resources• Small Business Marketing• Online Marketing
Starting & Running a Small Bu sine s s
For Canadian s
ALL-IN-ONE
Making Ever ything Ea sier!
™
Contents at a Glance
Introduction ................................................................ 1Book I: From Start to Finish and Everything in Between ... 7
Chapter 1: Small Business Essentials ..............................................................................9Chapter 2: Getting Started ..............................................................................................29Chapter 3: Operating Your Business .............................................................................57Chapter 4: Looking to the Future o Your Business ....................................................87
Book II: Intellectual Property ................................... 121
Chapter 1: Introducing Intellectual Property .............................................................123Chapter 2: Mastering Patents, Trademarks, and Copyrights ...................................137Chapter 3: Profting rom Intellectual Property .........................................................181
Book III: Business Planning ...................................... 201
Chapter 1: Knowing Where You Want to Go ..............................................................203Chapter 2: Describing Your Marketplace ...................................................................231Chapter 3: Weighing Your Business’s Prospects .......................................................273Chapter 4: A Sample Business Plan .............................................................................301
Book IV: Bookkeeping .............................................. 323
Chapter 1: Basic Bookkeeping: What It Is and Why You Need It .............................325Chapter 2: Reporting Results .......................................................................................347Chapter 3: Computer Options or Your Bookkeeping ...............................................373
Book V: Human Resources ........................................ 381
Chapter 1: The People Picture .....................................................................................383Chapter 2: Recruiting the Right People .......................................................................395Chapter 3: Retention: Critical in Any Business Environment...................................435Chapter 4: Monitoring Ongoing Perormance ............................................................463
Book VI: Marketing .................................................. 483
Chapter 1: Getting Started in Marketing .....................................................................485Chapter 2: Sharpening Your Marketing Focus ...........................................................509Chapter 3: Creating and Placing Ads ...........................................................................519Chapter 4: Reaching Your Market in More Ways .......................................................533
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Book VII: Online Marketing ...................................... 549
Chapter 1: Creating an Online Presence or Your Business .....................................551Chapter 2: Getting Started with Mobile Marketing ....................................................563Chapter 3: Getting Ready to Use SEO and Web Analytics ........................................571
Index ...................................................................... 599
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Starting and Running a Small Business For Canadians For Dummies All-in-One
Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.
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