4/2/12 When Philippine TV got ROK-ed | ASEAN-Korea Centre1/3blog.aseankorea.org/archives/11030?utm_source=rss&utm_medium=rss&utm_campaign=when-philipp
When Philippine TV got ROK-ed
Article by Michelle Camille Correa (Philippines)Blog Correspondent of ASEAN-Korea Centre
The year 2003 ROK-ed Philippine television. That is, 2003 marked the year when television dramasfrom the Republic of Korea (ROK) made waves in local TV. At first it was just a ripple, when Bright Girlwas aired by GMA 7 in a bid to introduce something new amid the then Mexican telenovela and Chi-novela craze. But then, the ripple turned to roaring waves when Winter Sonata wooed the hearts of Filipino audiences. Since then, Korean TV dramas, or Koreanovelas as they are fondly referred to herein the Philippines, have been wowing Filipino audiences and havebecome a part of Filipinos TV viewingstaples. Among the K-drama genres Filipinos love, romantic comedies rate the best. This is probably because K-drama audiences are predominantly female. So when you ask these viewers what their favorite K-dramas are, often cited will probably be shows like Lovers in Paris, Princess Hours, Coffee PrinceandBoys Over Flowers, to name a few. Melodramas like Endless Loveand Baker King, and historical dramaslike Jumong, Jewel in the Palace, and recently, Dong Yi are also some of the many K-dramas that areclose to Filipino viewers hearts. Often, these K-dramas are dubbed in the Filipino language and are given names familiar to Filipinos,such as Vivian and Carlo for the lead characters of Lovers in Paris. Soundtracks are also often given aFilipino flavor by using local artists in the background. For example, the song Wag na WagMongSasabihin by singer KitchieNadal was the main theme song for Lovers in Paris when it was airedin the Philippines in 2004.
The appeal of K-dramas
K-dramas, in general, are said to appeal to Asians for the family values these depict and the subtlytender expressions of emotions, especially of love, that is vastly different from overtly sensualWestern TV shows. In the Philippines, the appeal of K-dramas lies on the good balance of character and plot, as well asthe good-looking actors and actresses on these shows, according to the survey done by TNS Globaltitled Korea in Our Daily Life: A Look at Filipinos Awareness and Behavior Towards Korean Culture.The storylines, in particular, are liked for their unpredictable, fresh and fast-paced delivery as well asthe themes explored, which go beyond typical boy-meets-girl love stories by also exploring themes of careers and urban life, for example. That K-dramas make them laugh, particularly with comedy shows,is another plus factor. K-drama fan Ember, for example, loves shows such as Sungkyunkwan Scandal because it is the typethat “has everything in it”, including “a delightful mix of fiction with a dash of history, drama, comedyand romance.” She also likes Boys Over Flowers for its “interesting” and “unpredictable” plot as well as its highproduction value. “I did not expect to enjoy it as much as I did. The plot was interesting and notpredictable. You never expect how things will end up and they play particular attention to costume notto mention the amazing cinematography,” she said.
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