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Stern Mike Res1 4-14-12

Stern Mike Res1 4-14-12

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Published by Mike Stern

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Published by: Mike Stern on Apr 14, 2012
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MIKE STERN
3636 N. Fremont St #1
Chicago, IL 60613773-549-0525 (h) 312-735-0226 (c)
Rockpddude@aol.com
Summary Statement
Experienced writer and editor with expertise in generating content that is appealing to readers andbeneficial to advertisers. Strengths include effective research, good interviewing skills, and the ability tograsp a subject’s intricacies and explain it in a compelling, informative format.
Professional Experience
Mike Stern Writes: Freelance Writing2009 - PresentPresident and Founder 
Writer and editor generating content for a variety of companys and publications.
Ghost writer for Arbitron on various pieces including case studies, white papers and a public-facing column
Editor of the weekly Billboard Top 40 Update and regular reporter for Billboard.biz
Contributor Media Life Magazine, Spots’n’Dots and Heave Media.
Maintain my own daily blog and contribute commentary on advertising to Dead Tree Media.
Talent Mechanic2009 - PresentPresident and Founder 
Founded my own company to provide coaching for radio hosts, podcasters and online broadcasters
Work with terrestrial radio talent to improve ratings and build careers.
Teach podcasters to host shows that highlight their knowledge and expertise.
Work with hosts of all kinds on content generation and social media marketing.
Radio & Records Magazine/Los Angeles
,
CA2007 2009News/Talk/Sports Editor 
Reporter and columnist responsible for covering news and trends in the radio industry.
Generated and formatted all content for daily email newsletter that grew from 400 subscribers toover 1200 in less than one year.
Wrote, managed and prioritized news stories posted on the Radio & Records Web site tomaximize page views.
Participated in twice-weekly editorial call to prioritize stories for inclusion in print magazine.
 Advanced news stories with further detail and interviews to maintain relevance for weekly printmagazine.
 
Conceived and wrote weekly columns and long-form features for weekly print magazine thatresulted in increased advertiser revenue.
Responsible for all aspects of developing and promoting the annual three-day Talk RadioSeminar with attendance in excess of 2000 people.
Worked closely with sales to enhance revenue by building client relations and creating newsponsorship opportunities.
Emmis Radio/Chicago, IL2003-2007Vice President/Programming
Responsible for all aspects of on-air programming for two Chicago radio stations including audienceresearch and the resulting development of product strategies.
Coached airtalent including veteran hosts like Mancow and Jonathan Brandmeier and youngtalent such as Electra resulting in increased ratings for all shows.
Managed off-air staff of approximately 20 including the programming and marketing departments.
Generated and administered annual budgets of over $1 million including negotiation of talent andvendor contracts.
Developed both station’s online presence increasing traffic and database membership resulting inover $1 million in interactive revenue.
Worked closely with sales to build client specific programs such as Budweiser’s ‘Last BandStanding,” which netted over $250,000 incremental media dollars.
Saga Communications/Milwaukee WI1994-2003Emmis Communications/Denver, COCBS Radio/Detroit, MI, Las Vegas, NV, Dayton OHProgram Director 
Improved the ratings performance of radio stations in Detroit, Denver, Las Vegas, Milwaukee, andDayton by revamping or re-launching their on-air product.
Utilized research tools including focus groups, phone surveys and web applications to createmore targeted products.
Created successful new branding campaigns that were adopted by other stations across thecountry.
Developed marketing campaigns utilizing television, outdoor, direct mail, email and other medialeading to increased ratings.
Managed the creation and execution of events such as Q101’s Twisted Christmas that soldupwards of 10,000 tickets three years in a row.
Established several successful annual fundraising events including “Greg and Bo’s 36 Hours for Kids,” which raised over $700,000 for Children’s Hospital in Denver in its first year.
Education
Michigan State University East Lansing, MIBachelor of Arts TelecommunicationCreative ResourcesAtlanta, GATrained Brainstorming FacilitatoBovine Metropolis TheaterDenver, COCompleted year long Improv training class

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