Conceived and wrote weekly columns and long-form features for weekly print magazine thatresulted in increased advertiser revenue.
Responsible for all aspects of developing and promoting the annual three-day Talk RadioSeminar with attendance in excess of 2000 people.
Worked closely with sales to enhance revenue by building client relations and creating newsponsorship opportunities.
Emmis Radio/Chicago, IL2003-2007Vice President/Programming
Responsible for all aspects of on-air programming for two Chicago radio stations including audienceresearch and the resulting development of product strategies.
Coached airtalent including veteran hosts like Mancow and Jonathan Brandmeier and youngtalent such as Electra resulting in increased ratings for all shows.
Managed off-air staff of approximately 20 including the programming and marketing departments.
Generated and administered annual budgets of over $1 million including negotiation of talent andvendor contracts.
Developed both station’s online presence increasing traffic and database membership resulting inover $1 million in interactive revenue.
Worked closely with sales to build client specific programs such as Budweiser’s ‘Last BandStanding,” which netted over $250,000 incremental media dollars.
Saga Communications/Milwaukee WI1994-2003Emmis Communications/Denver, COCBS Radio/Detroit, MI, Las Vegas, NV, Dayton OHProgram Director
Improved the ratings performance of radio stations in Detroit, Denver, Las Vegas, Milwaukee, andDayton by revamping or re-launching their on-air product.
Utilized research tools including focus groups, phone surveys and web applications to createmore targeted products.
Created successful new branding campaigns that were adopted by other stations across thecountry.
Developed marketing campaigns utilizing television, outdoor, direct mail, email and other medialeading to increased ratings.
Managed the creation and execution of events such as Q101’s Twisted Christmas that soldupwards of 10,000 tickets three years in a row.
Established several successful annual fundraising events including “Greg and Bo’s 36 Hours for Kids,” which raised over $700,000 for Children’s Hospital in Denver in its first year.
Michigan State University East Lansing, MIBachelor of Arts – TelecommunicationCreative ResourcesAtlanta, GATrained Brainstorming Facilitator Bovine Metropolis TheaterDenver, COCompleted year long Improv training class