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Case Analysis on Hershey Company - 2009

Case Analysis on Hershey Company - 2009

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Published by Deepaksingh Bisth

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Published by: Deepaksingh Bisth on Apr 15, 2012
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02/15/2014

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4/15/12
 
Case Analysison Hershey Company - 2009
 
4/15/12
 
 Mission & Vision
Mission: The mission of the Hershey Company is “Bringing sweetmoments of Hershey happiness to the world every day.”Vision:
The Sweetest Place on Earth
 
4/15/12
 
Introduction
Company originated with candy-manufacturer Milton Hershey’sdecision in 1894 to produce sweet chocolate as a coating for hiscaramels. Located in Lancaster, Pennsylvania, the new enterprisewas named the Hershey Chocolate Company. In 1900, thecompany began producing milk chocolate in bars, wafers and other shapes. With mass production, Hershey was able to lower the per-unit cost and make milk chocolate, once a luxury item for thewealthy, affordable to all. One early advertising slogan describedthis new product as “a palatable confection and a most nourishingfood.”

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