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The Six Secrets of Business Model Exploration
A Field Guide for Growth Leaders • A ril 2008
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Purpose of this document
Peer Insight has been practicing
businessmodelexploration
in.completed dozens of projects and collaborated with over 1,000 seniorpractitioners, in 10 countries, from 50 different firms.en we com ne s an s-on e exper ence w our g o aresearch program, it provides a clear picture of how differentinnovation methods correlate to project outcomes. This documentrepresents our best advice to business leaders who are consideringthis important avenue for growth.Please directyour questions and comments about this document to: VP, ConsultingPeer Insight(703) 778-5543ghui@peerinsight.com CEOPeer Insight(703) 314-3123tim@peerinsight.com
Business Model Exploration
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Sections
« prev | next »- secret #1 . . . Everyone must speak business model
- secret #2 . . . Use customer priorities as the starting point
- secret #3 . . . Contradict the dominant logic
- secret #4 . . . Find a hungry partner to “complete you”
- secret #5 . . . The on-ramp is part of the business model
- secret #6 . . . ROL (return on learning) always precedes ROI
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