Thi

A V e r t i c a l M a r k e t S o l u t i o n s f o r R e t a i l R e a d e r b y M a r y R e g i n e J o a q u i n

work is licensedunder aCreative Commons AShare Alike 3.0 Philippines Li

tribution-Noncommercial-cense.

Order

Preface2. Dedication

3. The Cluetrain Manifesto: The End of Business as Usual -

Book Review

4. Web 2.0 Heroes: Interviews with 20Web 2.0 Influencers -

Book Review

5. 95 Theses -

Reflections

6. Systems Proposal -

Others

Preface

Hey there,This book is not like what it may seem to be… If you noticed, thetemplate and the design of this book are actually far from being, well as the subjectsuggests, too CORPORATE-ish or BUSINESS-ish (as I call it). As the sole author of thisbook, and being my first, I would want to reflect my personality in it withoutsacrificing the CONTENTS of the book. I would want to take a different approach inrendering my thoughts and opinions about some issues, subjects, or things thatwould co-relate with vertical market solutions, far from the usual. By the way, why do I want to take that different approach I was saying earlier? Well, it is because allthroughout the duration of my 2

term as a college junior at the De La Salle-Collegeof St. Benilde (Philippines), our Vertical Solutions Subject required us to read articles about Retail Technology, Retailing, and etc. and most of the time, I wasdiscouraged to read an article (well online) JUST BECAUSE I find it really notinteresting –- not because of its CONTENTS but merely because of how it was presented – the template was so (well like what I termed it to be) SO CORPORATE-ishmaking it dull looking that would less likely attract teenagers like me BUT whatshould I EXPECT right? IT SHOULD BE LIKE THAT in the first place because most of those articles were posted in BUSINESS Sites … I don’t want my readers to feel like Iam torturing them, in a way, so I decided to MIX and MATCH… My personality, self- preferences, freedom as the author to how I would want the layout of it to be PLUSVERTICAL MARKET SOLUTIONS equals (drum roll)

“

A VerticalMarketSolutions for Retail Reader by MaryRegine Joaquin.”

P.S.Hope you’d like it…. Mary Joaquin