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Keys to Powerful Camera Communication Martin

Keys to Powerful Camera Communication Martin

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06/17/2009

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Miranda Martin Keys to Powerful Camera Communication 1
Keys to Powerful Camera Communication
There are a great many people in the world that take pictures. There are some people that take pictures for memories, people that photograph for news stories, and people that photographprofessionally, among others. Being able to photograph effectively and capture the subject can be
very important. It’s a way to document history. People ages from now will be looking to see what 
this generation was doing through photographs, just has the current generation looks to cavedrawings to see how the Neanderthals were living
. Not only is photography “an art for everyman”
(Edey et al ch. 1), but a form of communication and recording of the world. Obviously,communication is essential in everyday life. People communicate millions of times every second.People need to be able to effectively use devices of communication. So, the ability to photographsubjects quickly and effectively is rather important. For every camera, there are many settings that can be used, and the more intelligently the settings on a camera are used, the higher quality thephotos become. With a click of a button or a turn of a knob, photography can be improved.Ms. Julie Adiar King said in one of her many books:
“… I often get calls from friends and colleag
ues who are unhappy with their current 
camera and want me to recommend something that takes “better pictures.” Nine times out of ten, further discussion reveals that a new camera isn’t the answer. All most people need
to turn out terrific photos is simply a little technical guidance and some help with their
photographic technique.” (King XV)
 Ms. King understood the importance of communication, and how few people in the world use theircameras effectively. There are many things that can be done depending on
an individual’s camera,
including macro settings, flashes, night settings, among others. All of these can empower theindividual. The following information will educate the average individual.One of the essential things that can be used in photography is obviously the camera. Ascameras have evolved through the ages, there have been many different models formulated indifferent parts of world. In this modern day of technology, cameras seem to usually be divided intotwo general categories: film and digital. When further looked into, each of the categories branches
 
Miranda Martin Keys to Powerful Camera Communication 2farther on, but for the sake of modern day, this paper will mainly focus on digital cameras. Digitalphotography can be again broken into basic categories: point and shoot cameras and digital SLRcameras. Point and shoot cameras are the camera that the average household has: the camera that takes pictures of the grandkids, the camera that snaps facebook moments, the camera that getsdropped on vacation. Digital SLR cameras are the kind of cameras that professionals usually use,and the top manufacturers are pretty well known- Nikon and Canon. SLR stands for single lensreflex; what makes them so special is the photographer has the ability to change the lenses, unlikewith the point and shoot models.Now, if the individual only owns a point and shoot, but still wants to take great pictures
, it’s
not a problem at all. Most point and shoot cameras have nearly all of the same settings as the SLRmodels do. Again, the only difference is the lens that is used, and in most cases for amateurs thesingle lens will work just fine. On the topic of lenses, focal length is what matters. Focal length is
“the distance between the optical center of the lens and the element that records the image” (King
5). Put into simpler terms, how much the camera captures. Focal length for lenses of SLR camerascan vary greatly, depending on what specific type of lens it is. But, for point and shoot, most lensesstart at around 5.8 millimeters. So, as you zoom in, the focal length changes, making the object appear closer.Photography essentially captures light and stores it on photographic film or computermemory. The word camera comes from the Latin word
camera obsucra 
. That means black box.Apply this to photography: when you open the shutter, you are exposing the black box to light. Thiscaptures the image. Remember seeing old movies where a photographer stands under a black sheet with the camera, lifts up the sheet, presses a button, and then throws the sheet down again.Photography has obviously come a long way.Resolution could be logically considered
the next step in figuring out what the individual’scamera can do. Resolution “determines the number of pixels that your camera uses to produce a
 
Miranda Martin Keys to Powerful Camera Communication 3
picture” (King 26). This
is usually measured in megapixels. (See appendixes, figure 1) For example,the average cell phone camera is one megapixel while the Nikon d40, a widely used digital SLRcamera, is 6.1 megapixels. Many point and shoot cameras have a setting that will change the
dimensions of the picture and this is usually found under the functions menu. The individual’s
camera should come with a manual with specific directions on how to access it.Zooming is a powerful tool, if the individual knows how to use it. A camera
’s
box may saythat it has 12 times zoom, when in fact only 3 times of that zoom is optical zoom. Optical zoom is
how far the lens can zoom in before it starts “cropping” the picture. When a picture is cropped, it is
taking megapixels out, which makes the other megapixels larger. As the pixels get larger, the picturecan begin to get fuzzy. (See appendixes, figure 2) As it is losing megapixels, it is losing the potentialto be blown up to an 8x10 picture, or even larger.Light and how it is used can be another very important factor in photography, and generallythe most simple and effective way to change the lighting is with flash. Most people use auto flash,and the camera decides when the flash is needed. Fill flash is the setting that requires the camera toflash in every picture, this setting is not good for pictures of metallic objects and pale skinnedpeople (King 39). The opposite of fill flash is no flash. (See appendixes, figure 3) This setting is just no flash at all, which can be good if there is nice lighting and no flash is needed.ISO settings could be called a vintage thing. Basically, they make a picture look somewhat grainy. The fact that the term originally came from film photography helps a lot. ISO describes thefilm speed, which is ba
sically a film’s light sensitivity (King 38). ISO settings can actually be useful
(besides making a picture look vintage), if the individual is trying to capture extreme fast action, forinstance, car racing, then the individual should raise the ISO setting. (See appendixes, figure 4) But,for just normal capturing, the lowest setting (or auto) will usually be just perfect.Macro photography is something that a wide variety of individuals may try to achieve. Forexample, a grandmother is visiting a
friend’
s garden and sees a beautiful flower, and wants to take a

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