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SAMPLE: State of Corporate Social Media 2012

SAMPLE: State of Corporate Social Media 2012

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Published by UsefulSocialMedia
This is an 8-page sample taken from the 47-page State of Corporate Social Media briefing from Useful Social Media.

To download a full copy, go to http://usfl.so/SCSMDownload
This is an 8-page sample taken from the 47-page State of Corporate Social Media briefing from Useful Social Media.

To download a full copy, go to http://usfl.so/SCSMDownload

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Published by: UsefulSocialMedia on Apr 16, 2012
Copyright:Attribution Non-commercial

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04/16/2012

 
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Written by
Nick Johnson
Founder, Useful Social Media@gnjohnsonwww.usefulsocialmedia.com
The State ofCorporateSocial Media
 
The State of Corporate Social Media 2012
2
Page
Table of contents
ForwardMethodologyWhat do corporate social media teams look like?Who owns corporate social media?What does your social media department do?Budgets for corporate social mediaSocial Media Metrics and MeasurementWorking with external service providers
3491621262940
 
The State of Corporate Social Media 2012
3
Since December 2009, Useful Social Media have been lucky enough to
witness frst-hand the explosion in corporate social media adoption.
The growth of social media, and it’s consequent invasion of – initially, at least –corporate marketing departments, has signalled a fundamental shift in how corporationscommunicate with their stakeholders.For so long, the relationship was one of loudspeaker to mute crowd. A company boughtTV advertising, billboards, and radio slots to declare how wonderful and worthy of moneytheir product or service was.Consumers were expected to listen, not respond.
No longer.
The advent of social media has opened the lines of communication between producer andconsumer. Marketing is no longer a one-way street. Now everyone is talking to everyoneelse. Producers to consumers. Consumers to producers. Consumers to consumers(about producers). And now things are starting to spread. The incubation chamber of social media is hatchinga real revolution in corporate-consumer relations. Companies and consumers are bothstarting to ask:
Why stop at marketing?
Companies are realising social media can be leveraged for so much more than gettingmarketing messages across. And equally, consumers are realising than simply listening/ responding to marketing messages is a missed opportunity, and does not leverage the fullpower that social media has given them.Customer service. Product development. Employee engagement. Crisis response.Social is beginning to be incorporated into every aspect of business.
In this brieng we will look at the hard statistics that represent this revolution. We will lookat social media resourcing (nancial and human), we will look at key social objectives and
goals, we’ll look at ROI and other metrics, key networks, and plans for the future.If you work on social media for big brands – or make it your business to understand howthese big brands approach social – then this 50 page document contains key stats, facts,analysis and trends that will ensure you take full advantage of this revolutionary shift in therelationship between businesses and their consumers.Read on,
NickNick JohnsonFounderUseful Social Media
Foreword

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