Brief OverviewBrief Overview
•2007 was remembered as the year the balance tipped.For the first time, Asia Pacific takes the global lead insome key aspects of the digital marketing mix. Both thetotal number of broadband users and market penetrationis highest in Asia Pacific. The region boasts the largestnumber of Internet users, surpassing the US andEurope, and mobile penetration remains higher thananywhere else in the world.•According to the latest data from Internet World Stats,36% of the world’s online population now live in Asia.•Mobile penetration remains higher than anywhere else inthe world. According to Informa, Hong Kong, Australiaand Taiwan are the world’s top three markets in terms of penetration - the first two with rates exceeding 100%.