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an Dan Pengukuran KOMSAR

an Dan Pengukuran KOMSAR

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Bahan UAS 16 Des 08
Bahan UAS 16 Des 08

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Published by: Communication Management UI on Dec 15, 2008
Copyright:Attribution Non-commercial

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01/28/2013

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PERENCANAAN DANPERENCANAAN DANPENGUKURANPENGUKURANEFEKTIVITASEFEKTIVITASKOMUNIKASIKOMUNIKASIPEMASARANPEMASARAN
Mata Kuliah: Komunikasi PemasaranSanti Rimadias, MSi., Firman Kurniawan MSi.,& Ade Yuanita, MSi
FAKULTAS ILMU KOMUNIKASIUNIVERSITAS PARAMADINA
 
 
SOSTAC SEBAGAI ALAT PERENCANAAN STRATEGI
Salah satu model yang dapat digunakan untukmenyusun rencana strategi komunikasi
 
secarakomprehensif dengan mengacu pada tuntutan situasi
 
aktual yang dihadapi oleh suatu institusi adalahmodel
SOSTAC 
(William A Cohen 2001, P : 8, Smith,Berry, Pulford, 1999, P : 80)
Menggunakan pendekatan
SOSTAC
ini, langkahpertama yang digunakan sebagai acuan adalah“posisi di mana” suatu institusi berada, dan “hendakke mana” akan melanjutkan langkah.
 
LANGKAH-LANGKAH SOSTAC
Langkah-langkah
SOSTAC meliputi 
:
(S)Situational Analysis
,
(O) Objectives
(S) Strategy
(T)Tactic
(A) Action
(C) Control

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