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VERTSOL ReaderByPaul Maverick B. Ward
This work is licensed under aCreative Commons Attribution-Noncommercial-Share Alike 3.0Philippines License.
 
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Table of Contents
i. Preface 4ii. Dedication, Acknowledgement 5iii. Book Reviews
The Cluetrain Manifesto: Chapter 1
6
 The Cluetrain Manifesto: Chapter 2 
8
 The Cluetrain Manifesto: Chapter 3 
10
 The Cluetrain Manifesto: Chapter 4 
12
 The Cluetrain Manifesto: Chapter 5 
14
 The Cluetrain Manifesto: Chapter 6 
16
 The Cluetrain Manifesto: Chapter 7 
18
 Retail Business Kit for Dummies: Chapter 27 
20
 Managing Retail Consumption: Chapter 1
23
 The Long Tail 
25
 The Retail and its Environment: Chapter 1
27
 International Retail Marketing: Chapter 2 
29
 Web 2.0 Heroes: Chapter 1
31
 Web 2.0 Heroes: Chapter 2 
33
 Web 2.0 Heroes: Chapter 3 
35
 Web 2.0 Heroes: Chapter 4 
37
 Web 2.0 Heroes: Chapter 5 
39
 Web 2.0 Heroes: Chapter 6 
41
 Web 2.0 Heroes: Chapter 7 
43
 Web 2.0 Heroes: Chapter 8 
45
 Web 2.0 Heroes: Chapter 9 
47
 Web 2.0 Heroes: Chapter 10 
49
 Web 2.0 Heroes: Chapter 11
51
 Web 2.0 Heroes: Chapter 12 
53
 Web 2.0 Heroes: Chapter 13 
55
 Web 2.0 Heroes: Chapter 14 
57
 Web 2.0 Heroes: Chapter 15 
59
 Web 2.0 Heroes: Chapter 16 
61
 Web 2.0 Heroes: Chapter 17 
63
 Web 2.0 Heroes: Chapter 18 
65
 Web 2.0 Heroes: Chapter 19 
67
 Web 2.0 Heroes: Chapter 20 
69
 
iv. Slide Reactions
Slides 1 – 96 
72 - 127v. Project 129 - 144vi. Appendices 145
 
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Preface
The construction of this reader is the accumulation of all the labor that I had gonethrough our course subject Vertical Marketing Solutions or just simply VERTSOL.A hefty amount of my brain cells worked very hard to accomplish all of these things.Through thick and thin, I had plowed my way to the finish line. But with all of these work, Iremained calm and collected. It helped me grow physically, mentally, and spiritually.That is why I would like to impart what I’ve gone through to other people. Through thisreader, some people or readers might obtain some ideas and information that they can use forthemselves and for others.Paul Maverick B. WardDecember, 2008

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