To the people of the world addressed as

“

target markets

”

that demandsattention from the companies, I dedicate this book.To the greatest family there is that is capable of giving undying love andsupport to me, I dedicate this book.To those people I share this requirement with and spend my daily life with,my friends that makes it worth it, I dedicate this book.To that special person that motivates me, here, I dedicate this book.

Preface Preface Preface Preface

This is a compilation of book reviews and random thoughts about themarket and how they, or should I say, us, deserve attention from thecompanies that is up high in the corporate ladder. Rude Awakening is abook that may cause an impact in the side of the companies considering thestraightforward language I undeniably used. Please be guided that this isnot meant for commercial use although I did slipped upon mentioningsome particular companies but only to either praise them or use theirnames as example for the thought I am trying to emphasize.