AD MAKING CONTEST
Advertisement Designing Contest (RACHANATMAKTA)
Department of management, LPU is pleased to announce National Level Ad Designing Competition -‘
”. This is a golden chance to showcase your creativity, innovation and thoughts through advertisingdesign on a given theme.Students and faculty members can participate in this National Advertising Design Contest and
Win Rs. 10,000cash prize for First position and Rs. 5,000 for second position.
Rules and regulation for contest are attached below. They have to make the advertisement on the Kundan kidney care(Case attached below). Submit your entries at
l.comLast date to submit the Entries – 23rd April 2012 Date of presentations of selected entries- 28th April 2012
Each team will consist of two participants2.
Advertisements are to be designed for Kundan Kidney Care (Details are given in the case study inAnnexure II).3.
The participants will have to prepare three different categories of advertisements out of thefollowing categories:Category 1: Video Advertisement (Compulsory for all Teams)Optional Categories: Select any two categories to prepare the advertisements -
Optional Category 2: Web Banner
Optional Category 3: Print Advertisement
Optional Category 4: Radio Advertisement
Optional Category 5: E-mail Advertisement
THE EVENT WILL BE CONDUCTED AS FOLLOWS:
The participating teams have to prepare advertisements for Kundan Kidney Care as per the caseprovided in Annexure II.II.
They will be required to submit their video ad or storyboard and the two advertisements from theoptional category by sending a mail to
latest by 23
Main presentation: The selected teams will have to present all three advertisements (One Video andany two from the optional categories). Maximum time allotted to each team for presentation of advertisements will be 10 minutes. Video advertisement should not be more than 120 seconds. Dateof presentation: 28
Judgement will be based on the Novelty, Relevance to situation, Creativity and Overall Impact of theadvertisements.b.
The Advertisements should be Original in content and idea.c.
The Language of Advertisements can be English/Hindi only.d.
All Advertisements should adhere to ethical standards.e.
The Judgement of the Panel is final and binding.f.
The files for advertisement shall be sent across to the email address provided only.g.
The selected contestants have to be present at the University campus Block 14 on 28
Annexure II : Case – Kundan Kidney Care