Lets Open New Doors.

Global Marketing

Issam Gasmi

Solution Executive North Africa

12/9/2011

Global Marketing

Dell Virtual Integrated System

Dells Enterprise Private Cloud and Onramp to the Public Cloud
ISSAM GASMI Solution Executive Issam_Gasmi@dell.com

3B
500K
New Internet users added each day

People will connect electronically via mobile or Internet technology by 2014

$440B
2011 IT spending in emerging markets - an increase of 10.4% over 2010

2X
4

IDC estimates that the Digital Universe will double every 18 months

35 ZB

By 2020, the Digital Universe will be 44 times as big as it was in 2009

Virtualization Solutions Marketing NGCS

A physical view of the Modern Data Centre

Confidential

Virtualization Solutions Marketing NGCS

A logical view of the Modern Data Centre

Confidential

Virtualization Solutions Marketing NGCS

And the next generation of IT professionals are used to getting apps with 3 clicks of a button! It will be the same for the next generation developer in the enterprise.
Global Marketing

If you cant provide this for your business units

Global Marketing

Lets Accelerate

Introduction
Past: Youve done a good job at managing your servers. Problem: You are not flexible enough to deploy new services in the desired time frame. Our End in Mind: Exit this session with clear guidance on what is Dell offering for Cloud and its working on your existing environment

YOU HAVE TO SLOW DOWN TO GO FAST

Global Marketing

12/9/2011

Lessons Learned

Dell needs to
Form a dedicated software sales force Standardize SW qualification Embrace use case based selling and marketing Unify a domain structure

Customers want
Modular and best-of-breed approach Simple integration & interoperability with existing management platforms Private clouds delivered as integrated IT stacks

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And there are two approaches to it

Traditional Virtual Private Public

Evolutionary
2 approaches to cloud computing: Evolutionary, Revolutionary Revolutionary approach develops cloud native applications for cloud environments; stripe functionality on lots of commodity servers; usually building cloud in green field environments Evolutionary approach retrofits existing applications through virtualization; key motivation is a more measured approach to cloud which respects existing IT investments; additional capabilities such as workload lifecycle management, billing/chargeback, self-service added along the way
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Dell Cloud Solutions Positioning

Revolutionary
Dell Cloud OpenStack Solution Dell Cloud Solution for Web Applications
Modular Prescriptive Scalable Turnkey Unified mgmt. for multilocation clouds based on same niche tech
Cloud Builders Online service providers

Evolutionary
Dell Cloud Solutions for Canonical UEC
Modular Small scale open source cloud (Eucalyptus)

Dell Virtual Integrated System (VIS)

Modular Scalable Heterogeneous cloud using standardized virtualization building blocks

Desc.

Modular Flexible Scalable DevOps based Compatible with AWS, Rackspace Low cost opensource

Primary market

Cloud Builders Online service providers

Enterprise Test / Dev environments

Enterprise private cloud - LE/Public Test/Dev. /QA

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Our view of cloud computing is characterized as

Open
Open standards/open-API approach Bring choice to end users not lock-in Work seamlessly across environmental differences (hardware, software, hypervisor) Member of Cloud Security Alliance, OpenStack, partnership with industry leaders

Capable

No compromise across all layers of IT From cloud workshop services, to hardware enablement of massive cloud service providers, from management of infrastructure for private cloud build out to platforms for application development, Software as a service and much more

Affordable
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Re-use and re-purpose existing hardware, software, people and process investments No lock-in so as to ensure best choice pricecapability Not a rip-and-replace approach

Responding to the top customer needs

IT Service Management IT has growing business demands
Web Apps Database

Workload Lifecycle Management Increased complexity of workload management

Plan Deploy Manage Operate Maintain

Infrastructure Management Inflexible infrastructure responds slowly

Servers Storage Networking
Hypervisor

Cloud

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Dell Confidential

VIS: Dell Enterprise Private Cloud

Virtualization Private Cloud Hybrid Cloud Public Cloud

IT Service Management

Drive increased business agility and deliver IT as-a-service

0

Workload Lifecycle Management

Infrastructure Management

Increase automation and enable rapid workload deployment

Advance converged infrastructure management and operations

Dell VIS

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Dell VIS Portfolio Today

Improve End-to-End IT Service Delivery Deliver Open Enterprise Private Cloud Infrastructures

Delivering Secure, Open Enterprise Private Clouds

IT Service Management

VIS Creator

Enabling Automated and Policy-Driven Workload Management

Workload Lifecycle Management

Advanced Infrastructure Manager (AIM) Dell Management Plug-in for VMware vCenter

Dynamically Manage Physical & Virtual Infrastructure

Infrastructure Management

Physical & Virtual / Multi-Hypervisor / Multi-OEM Hardware Support

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VIS Creator Overview

Key Challenges
Escalating IT Operating Costs Manual IT Processes

Growing IT Services Expectations Controlling Infrastructure Governance

Dell Solution: VIS Creator

Automated self-service delivery of IT resources, empowering authorized users to quickly deploy workloads.

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Dell Confidential

Extending the Value of VIS Creator

Version 2.1 available Today!
Deployment and management of virtual desktops and servers Deployment and management of physical servers Delivery and management of public cloud services

Virtual resource management

Physical resource management

External cloud management

vSphere Hyper-V

new

new

new

XenServer

new

Elastic Compute Cloud (EC2)*

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*support for the Dell Public vCloud is expected in early FY13.

Dell AIM Overview

Key Challenges
Inflexible Infrastructure Complex physical & virtual environments Vendor lock-in, proprietary tools Waste from VM sprawl & inefficiency

Dell Solution: Advanced Infrastructure Manager (AIM)

A rapid workload mobility and recovery management solution across heterogeneous, physical and virtual data centres

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Dell Confidential

Dell Advanced Infrastructure Manager

Dynamic server re-provisioning
Rack Once, Cable Once
No manual changes to LAN/SAN switches, cabling, storage LUNs No manual changes to network addresses, storage addresses No reloading software on servers
One moment servers are a Windows cluster, on an internal network, connected to LUN1

The next moment the servers are a Linux Web Grid, on an external network, connected to LUNs 2 & 3

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Dell Advanced Infrastructure Manager

Data center consolidation

QA / Test Utilization 35% Pre-production Utilization 60% Standby Utilization 0% Production Utilization 50%
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Dell Advanced Infrastructure Manager

Improved availability N+1 failover

Automate in-site failover across disparate hardware Instantly restore servers, network, and storage access Move back as needed Test DR easily, non-intrusively, frequently

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Dell Confidential

Dell Advanced Infrastructure Manager

Simplified Disaster Recovery
Storage Replication

Automate site-site failover across disparate hardware Instantly restore servers, network, and storage access Leverage storage synchronization Test DR easily, non-intrusively, frequently
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Dell Advanced Infrastructure Manager

Workload balancing

Add additional servers with appropriate connectivity as-needed Move servers to higher or lower-CPU hardware as desired Move back as needed Power on / Power off for efficiency

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Dell Confidential

Dell Advanced Infrastructure Manager

Dynamically migrate workloads Physical to virtual or virtual to physical

Seamlessly move servers in to and out of physical or virtual machines Instantaneous process: no delay Move back as needed No conversion = no risk of different software on each platform
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Improving Virtual Management

Dell Management Plug-in for VMware vCenter

Reduce Complexity Speed Deployment Minimize Risk
Manage Dell servers for the vCenter console Improve consistency and control with standardized deployments Eliminate consoles and tasks needed for standard activities Bare metal provisioning of Dell servers from vCenter Leverage hardware and hypervisor templates Create and save deployment profiles with just a few clicks Consolidated alerts with suggested remediation Update Dell server firmware and BIOS from vCenter Visibility to hardware inventory, warranty and service details

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What if you could

deploy workloads on respond to physical and virtual business requests in resources? minutes?

transform IT infrastructure but leverage the skills and investments you already have?

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The Datacenter in Transformation

Physical Resources
OS OS

From.......................
Virtual Resources Cloud Resources
OS OS

User Access Self Service

OS

OS

OS

OS

OS

OS

Automated Service Delivery

VIS

P
Virtualized Resources

Tightly coupled server and storage infrastructure running desired application environment

Traditional Datacenter

Loosely coupled pools of virtual hardware resources and software partitioning

Virtual Datacenter

Fully abstracted dynamic pools of Data Center resources

Private Cloud

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Dell Confidential

Partner Ecosystem (We are not alone)

Joint MultiHypervisor Agreement with Microsoft EC2, vCloud

Compellent, EQL, Dell/EMC PowerConnect Classic, Force 10 VMware ESX vSwitch CNA Lifecycle Controller
AIM

Server VMs

Virtual Hardware
VMware View

Creator
Director

VIS

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Dell Confidential

Lets review
Which power position reflects the what is depicted on the diagram at the left?

deploy workloads on physical and virtual resources?

respond to business requests in minutes?

transform IT infrastructure but leverage the skills and investments you already have?

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Dell Confidential

Imagine if you can rebuild & repurpose your infrastructure with a few clicks.

deploy workloads on physical and virtual resources?

respond to business requests in minutes?

transform IT infrastructure but leverage the skills and investments you already have?

This is the value of Dell VIS!

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Lets Accelerate

Putting it all together.

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12/9/2011

Enterprise Solutions Group Computing Solutions, Servers, and Software

Integrated IT Stacks: Dell vStart

Become the trusted advisor and focus on your customers business needs
Havent you built these hundreds of times before for your others customers?
-Dell virtualization customer

With the vStart solution, Dell has provided my organization the ability to quickly add a highly manageable set of server, network and storage resources that is delivered already racked, cabled and ready to power on at a price the business owners support.
-Bill Sommer, MIS Manager, TS Tech NA
Server Consolidation Refresh Core Infrastructure Rapid Infrastructure Deployment Adopt/Expand Virtual Infrastructure Application Hosting Disaster Recover Platform
Enterprise Solutions Group Computing Solutions, Servers, and Software

vStart 200

Use Cases

Virtual Infrastructure: Do-It-Yourself Task List:

Driving unnecessary and non-differentiating costs and time
Phase Change Tasks
Re-test and certify as any components change Work across silos to grow the infrastructure in a balanced way Maintain change management across multiple elements Coordinate the use of multiple tools and specialists Troubleshooting and support across multiple sources/suppliers Tweak/rebalance infrastructure to account for piecemeal growth Coordinate racking and stacking across multiple constituents Maintain consistency through mandates and governance Convene server/storage/network/hypervisor experts for configs Manage multiple vendor relationships Anticipate and account for long lead times to add capacity Facilitate receipt and unpacking of discrete component deliveries Ensure that components work together in fully supported configs Pilot any new configurations for sizing and planning purposes Test new hypervisor features that require HW configuration Design for balance between server, storage and network resources Align IT processes to accommodate rapid growth and convergence Take advantage of technologies that reduce operational costs

Operate
Configure

Integrate

Deliver
Procure

Test

Plan
Design

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Enterprise Solutions Group Computing Solutions, Servers, and Software

Two Paths to Virtual Infrastructure

Users say, I just want to run my workloads

1 You can build the infrastructure

Change Configure Integrate Procure Test Design
Enterprise Solutions Group Computing Solutions, Servers, and Software

2 Or you can buy it pre-built and ready to run

Dell vStart:
the simple, fast, smart path to virtual infrastructure
vStart includes
The infrastructure (servers, storage, networking, and management software) you need to run virtual machines in hours, not days A single source for all product support plus initial on-site installation and implementation services
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Confidential

Enterprise Solutions Group Computing Solutions, Servers, and Software

Dell vStart: simple, fast, & smart

Entire infrastructure: servers, storage, networking, power, cabling, rack, management extensions, and deployment services
Everything Included Delivered ready to run

Delivered pre-racked, precabled, pre-tested and preconfigured and ready to run virtual machines

Order configurations based on desired capacity

Simple to buy Extensions included

Essential virtual management extensions included Seamless deep device-level data and automated actions

Initial setup and deployment into your environment is included with every vStart
Deployment service included Pre-sized

Virtual infrastructure pre-sized to support a defined allocation of virtual machines

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Dell Confidential

Enterprise Solutions Group Computing Solutions, Servers, and Software

Enterprise Solutions Group Computing Solutions, Servers, and Software

Lets Open New Doors.

VIS
Enterprise Solutions Group Computing Solutions, Servers, and Software