1937 1946 1955-1956 1959 1964 1971 1972 1973 1978 February, 1980 January, 1983 May, 1985

August, 1988 August, 1989 November, 1989 January, 1990 February, 1990 June, 1991

Bill Harrah opens his first bingo parlor in Reno, Nevada. Bill Harrah opens Harrah's Club at its present location on North Virginia Street in downtown Reno. Harrah's purchases several clubs at Lake Tahoe in Stateline, Nevada, beginning what would become today's Harrah's Lake Tahoe. Harrah's begins expansion of Lake Tahoe facility, including the world famous South Shore Room. 8,500 square foot expansion to Harrah's Lake Tahoe begins. Harrah's begins public trading with issue of 450,000 over-the-counter shares. Harrah's is listed on the American Stock Exchange. Harrah's becomes first casino company listed on the New York Stock Exchange. Harrah's founder, William F. Harrah, dies. Holiday Inns, Incorporated acquires Harrah's. Holiday Inn at the time has 1,600 hotels and interests in two casinos: a casino under construction in Atlantic City, New Jersey, and 40 percent ownership in the River Boat Casino adjacent to the Holiday Inn in Las Vegas. Holiday Inn acquires the remaining 60 percent interest in the River Boat Casino, Harrah's assumes management of the casino and hotel. Holiday Inns, Inc. shareholders approved a new corporate name, Holiday Corporation. The new umbrella organization reflects the growing diversity of the company's products -- Harrah's Casinos, Holiday Inn hotels, Embassy Suites hotels and Hampton Inn hotels. Harrah's Laughlin opens, a second hotel tower is built months later. Holiday Corporation's board approves acquisition of the Holiday Inn hotel business by Bass PLC. Holiday announces name of new spin-off company, The Promus Companies Incorporated. Holiday stockholders approve transfer of Holiday to Bass PLC and the spin-off of Holiday Corporation's remaining brands (including Harrah's) and assets into The Promus Companies. The Promus Companies Incorporated common stock begins trading on the New York Stock Exchange (symbol PRI). Harrah's headquarters relocates to Memphis from Reno. Promus acquires interest in Sodak Gaming Supplies. Sodak is the exclusive distributor for International Game Technology which handles gaming equipment on Indian reservations. Harrah's Joliet opens, this is the companies first riverboat casino. A second

April, 1992 Conversion of Holiday Casino in Las Vegas to Harrah's Las Vegas completed. November, 1992 May, 1993

riverboat casino is opened less than a year later in Joliet. November, 1993 Harrah's Vicksburg and Harrah's Tunica open. A second Tunica, Mississippi casino is opened in April 1996

April, 1994 Harrah's Shreveport opens. September, Harrah's North Kansas City opens. 1994 December, 1994 June, 1995 December, 1995 February, 1996 March, 1997 May, 1997 Harrah's Ak-Chin casino opens near Phoenix. It is the first Indian gaming operation for Harrah's. The Promus Companies Incorporated spins-off its hotel brands into a new corporation. The remaining company, which consists of the Harrah's brand and Promus headquarters, is then named Harrah's Entertainment, Inc., Harrah's stock symbol is HET and traded on the NYSE. The Upper Skagit Indian Tribe and Harrah's open a casino entertainment complex in Washington state, approximately 70 miles north of Seattle. Harrah's opens its first international casino entertainment complex in Auckland, New Zealand. Harrah's St. Louis-Riverport, a riverboat casino entertainment complex in Maryland Heights, Missouri, opens. Harrah's and the Prairie Band of Potawatomi Indians break ground for a new casino to be located near Topeka, Kansas.

Harrah's launches Total Gold, a player rewards and recognition program for the September, Harrah's brand. Much like an airline frequent flyer program, it allows customers to 1997 earn points for slot play and redeem them for cash, merchandise, food, lodging etc.. The program is patented in 1998. October, 1997 Harrah's celebrates its 60th anniversary.

November, Harrah's Cherokee Smoky Mountains opens in the Great Smoky Mountains in 1997 North Carolina. January, 1998 June, 1998 Harrah's Prairie Band opens in Kansas, approximately 15 miles north of Topeka. Harrah's Entertainment, Inc. acquires Showboat, Inc.. Showboat properties are located in Atlantic City, New Jersey; East Chicago, Indiana; Las Vegas, Nevada and Sydney, Australia. The Sydney property operates under the name Star City. Harrah's invests in a start-up airline to be based in Las Vegas, offering flights from most of Harrah's key customer feeder markets. The investment in National Airlines, Inc. is an investment which allows the company to offer additional valued services and conveniences to its customers. Harrah's and Rio Hotel and Casino, Inc. announce the signing of a merger agreement in which the Rio Suite Hotel & Casino will become a part of Harrah's

July, 1998 August, 1998

Entertainment, Inc. The agreement, subject to various approvals, will bring a true Las Vegas destination into Harrah's, complimenting the successful Harrah's Las Vegas strip casino. January, 1999 January, 1999 June, 1999 Harrah's and Rio Hotel & Casino, Inc. complete merger. Harrahs announces plans to relocate its corporate headquarters from Memphis, Tennessee, to Las Vegas, Nevada. Harrahs Reno purchases adjacent properties, Nevada Club and Harolds Club, plans to consolidate the property into Harrahs Reno.