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Lima Consulting Group Capabilities Brief

Lima Consulting Group Capabilities Brief

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Published by Paul Lima
A brief look into LCG's services.
A brief look into LCG's services.

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Published by: Paul Lima on Apr 17, 2012
Copyright:Attribution Non-commercial

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04/17/2012

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®
 
(866) 500-LIMA (5462)www.limaconsulting.com
1
 
 T h a nk s  f or  t ak i n g  a 
 f e w m i n u t e s  t o l e ar n 
 h o w  w e  c a n  h elp y o u 
 d e v el op,  d epl oy  a n d 
m e a s ur e y o ur 
 b u s i n e s s  a n d  o nl i n e 
m ar k e t i n g  s tr a t e g i e s .
 
 -
 
 P a ul  L im a
 
CapabilitiesBrief 
 
 
®
 
(866) 500-LIMA (5462)www.limaconsulting.com
2
Founded in 2004, Lima Consulting Group (LCG) helpscompanies
develop
,
deploy
and
measure
theirbusiness and online marketing strategies. We offer arange of professional services that complement ouronline marketing strategy consulting service, including online marketing, website and ecommerce development,implementation services, business process consulting,and project management services.
We work with the leading web analytics solutions provider, Omniture (now the AdobeDigital Marketing Suite), and with the leading on-demand business managementsoftware, NetSuite. We maintain technical certifications with many other technicalsolutions such as Google, Microsoft, IBM Coremetrics/Unica, Responsys, ExactTarget,Ektron, SalesForce, MX Logic (now McAfee) and many e-mail marketing platforms.We describe our capabilities by aligning our capabilities with our client’s businessmodels. We find that many of our clients know that they have a business challenge,but they often express concerns that they “do not know what they don’t know” whenit comes to identifying answers. By organizing our offering by business model ourclients more easily identify the services needed to address their challenges.We work with four business models. Each model has many variations and manycompanies utilize more than one within their organization. It is also important to notethat the nearly all of these models are used by the industries we serve.
Business Models Descriptione-commercebusiness
For those companies that sell their products and servicesonline, or that connect others who do.
Services
For companies that perform services in behalf of a client.This is the broadest of the models and includes initiatives tolower costs to serve clients such as the online banking model.
Digital Publishing
For those companies that sell their digital content.
Digital Advertising
For those companies that profit by advertising to their onlineaudience.
We help companies develop,deploy and  measure theirbusinessandonline marketingstrategies. 
 
 
®
 
(866) 500-LIMA (5462)www.limaconsulting.com
3
What Makes Lima Consulting Group Different?
We’ve always believed that to grow our business we have to offer the most value inthe marketplace for the segments we reach. We do that in four ways:(1)
 
Consultants First.
We focus on advancing our clients interests beforeour own or those of our technical partners. We’re problem solvers first,not promoters of technology. That’s why we call ourselves a Consulting Group.(2)
 
Relentless Thinking From Teams of Experts.
Companies don’tmake money- people do. The skills needed to win in the onlinemarketing and business software industries will continue to accelerate inline with the pace of innovation. Our role is to help you develop anddeploy appropriate marketing strategies and tactics to provide engaging relationships with each of your client segments. To do this successfully,we recognize that our people must provide highly specialized skills asthey collaborate in a
multi-disciplinary team
. We train ourconsultants to be subject matter experts within their discipline and highlycollaborative in their interactions with equally talented experts fromother disciplines. Because innovation waits for no one, we are relentlessin our thinking and in exceeding expectations.(3)
 
Proven Processes, Methods & Frameworks.
Because weunderstand that no organization has unlimited resources, we know howimportant it is to align your people, processes and technology with yourbusiness objectives. Lima Consulting has a unique methodology thataligns business objectives with the appropriate marketing execution andsoftware needed within your organization. We go beyond executing acreative brief because we start withstrategy and end campaigns bymeasuring results so that we can makerecommendations to improve thestrategy, execution and campaigns insubsequent initiatives.(4)
 
Depth & Breadth of Expertise.
 Whether we’re developing traditional ordigital marketing strategy, conducting implementation services, executing tactics or measuring results we’veworked awfully hard to attract andretain a team of all-stars. Our team hasexperience in leading marketing companies, technology organizationsand consulting firms.

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