London Show Daily 17 April 2012

17 April 2012
London
F o r t h e l a t e s t f a i r c o v e r a g e , g o t o w w w. p u b l i s h e r s w e e k l y. c o m / l b f a n d w w w. b o o k b r u n c h . c o . u k
Big names, buzzy debuts
hile the first

day of the
London Book
Fair saw
plenty of
debut authors drawing interest, a
bevy of literary heavies seeped
into chatter as well. Just before
the annual trade show kicked off,
word was posted about new
books from both William T. Vollmann and Erik Larson Paul Slovak at Viking took North American rights to a story collection by
Vollmann, while Larsons latest,
about the sinking of the Lusitania,
went to Molly Stern at Crown.
And, although William Morris
Endeavor is not showing here in
London the manuscript of Caleb
Carrs first major new work in
years, The Legend of Broken
(which Random House will publish in the States in November
2012), the agency has the book on
its rights hot list, and is expecting
to send the work out to international clients after the show
wraps.
Outside of those marquee
names, a handful of titles by new
authors were drawing heat on
the first day of the fair. WMEs
big book, which one insider said
has interest all over the world,
is Justin Gakuto Gos debut, The
Steady Running of the Hour,
which sold in the US, before the
fair, to Simon & Schuster. Foreign sales have closed in five
other countries, including Italy
and Germany, and WME said
offers had come in from the UK,
France and Israel. The novel follows two converging plot lines:
the first, set against the backdrop of World War I, is about
the relationship between a British climber (who later dies
attempting to summit Everest),
named Ashley Walsingham, and
his lover, Imogen Soames-
Andersson. The second story

line, set in 2004, follows a man
who receives a letter stating that
he may be an heir to Walsinghams unclaimed fortune.
Gakuto Go is 32, got his undergrad degree at UC Berkeley, and
then an MA in English from University College London.
Another project which has
people buzzing is from Swedish
super-agency Salomonsson,
which is shopping one more big
Scandinavian trilogy (see page 4).
Sahar Delijanis debut novel,
Children of the Jacaranda Tree,
reported in yesterdays Show
Daily, continues to crop up as a
buzz title. Three mid-six figure
deals closed on the work right
before the fair, with Judith Curr
and Sarah Branham at Atria nabbing the book in the US, Weidenfeld & Nicolson acquiring in the
UK, and Rizzoli in Italy. (Its also
well worth noting that in the UK
the acquiring editor, Arzu Tah-
sin, worked on such megahits as

The Kite Runner and The Tigers
Wife.) Deijani was born in
Tehran and went to college in
California at UC Berkeley; the
novel follows a group of Iranians
through the country's tumultuous recent history. Word coming
from the floor at LBF is that the
manuscript has been getting
strong reads, and one insider
pegged the book as an early
contender though not the only
one for the big book of the
fair designation.
Visit us at
Stand G470
Uggie puts paw to paper. See page 6.
Solitude... starting price $1m
In an unprecedented move,
the Barcelona-based Carmen
Balcells literary agency is
auctioning a two-year license to
publish One Hundred Years of
Solitude in China.
The novel, by Nobel Laureate
Gabriel Garcia Marquez, has
been widely pirated in the

country, and the eponymous
Balcells, 81 as garlanded as
many of her writers and widely
regarded as the most powerful
figure in Spanish-language
publishing has previously
refused to negotiate with
Chinese publishers. The starting
price? One million dollars. LBF
had scarcely opened when
bidding passed $1.5m
Established in 1956, the
Balcells client list includes,
beside Marquez, Pablo Neruda,
Camilo Jos Cela, Juan
Goytisolo, Eduardo Mendoza
and Isabel Allende, and she
is largely responsible for the
1960s boom in Latin-American
publishing.
Marquez once dedicated a
book to her, one of many
authors to do so, and reportedly
asked her over the phone: Do
you love me, Carmen? Balcells
replied: I cannot answer, you
are one third of my revenue.
In 2010 the Spanish Ministry
of Culture bought
approximately fifty years of her
personal archives for three
million euros.
Author-Centric, Agent-Enabled.
A digital distribution and marketing service designed to enable professional authors
with reverted or not-in-print works to get their titles to the marketplace.
Created by The Perseus Books Group,

the largest independent trade publisher in the U.S.
Powered by Constellation,
a cutting-edge digital service.
Offered via leading literary agencies,

acting as the interface between authors and Argo Navis.
Find out more at ArgoNavisDigital.com

Visit us at the Constellation stand X735
in the Digital Zone of Earls Court 2
17 APRIL 2012
LONDON SHOW DAILY
FAIR DEALINGS
The Great Debate publishers

come from behind
ill todays
existing conglomerates
continue to
dominate the
future of publishing? Or, will
technology enable a rising tide of
upstarts and independents to
forever change the publishing
landscape? That was the question at the heart of The London
Book Fairs Second Annual
Great Debate, which put forth
the following resolution: in the
fight for survival, outsiders and
startups are taking on todays
heavyweights and will ultimately deliver a knockout
punch.
Arguing for the resolution:
Allen Lau, CEO and founder of
Wattpad, and Bob Young, CEO
and founder of Lulu.com. Arguing against the resolution, Evan
Schnittman, soon to be Chief
Marketing Officer at Hachette,
and Fionnuala Duggan, Managing Director (International) at
CourseSmart.
The audience seemed willing
to accept there was a new world
order in store for the publishing
industry: the pre-debate poll
revealed 88 for the resolution;
37 against; and 82 undecided
then the fun began.

Will the upstarts win?
We already have, noted a
gleeful Bob Young. He cited
Wikipedias rise, and the
decision of the centuries-old
Encyclopedia Britannica to
cease printing, and noted that
just decades ago, there was no
Amazon, or Google.
We adapt, rebutted
Hachettes Evan Schnittman.
From indy bookstores to chains,
from Amazon and Google, to
the Kindle, publishing has faced
challenges, and these challenges
have made them stronger, and
more efficient. Disruption,
Schnittman said, makes us
stronger.
Wattpads Allen Lau went for
publishings jugular. New
players always win, Lau said,
And its no exception for the
publishing industry. The internet has already created new
heavyweights. For the first time
in history, he noted, anyone
could share stories directly with
anyone else, anywhere in the
world. And he noted the changing economics, taking a playful
dig at the major publishers legal
troubles in America. Marginal
cost of creating copies is now
To contact the London Show Daily at the

Fair with your news, visit us at the Publishers
Weekly stand G470
Reporting for BookBrunch by
Nicholas Clee and Liz Thomson
Reporting for Publishers Weekly by

Andrew Albanese, Rachel Deahl and Jim Milliot
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Blackwells
chooses
VitalSource
zero, he said, price fixing or

not.
Duggan anchored the publishers argument, noting that
while it was true that anyone
could publish these days, all
those writers who do self-publish successfully ultimately wind
up with traditional publishers.
Were in a perfect storm of
innovation, she posited, and
the publishing industry has
responded magnificently. This is
a hallelujah moment for publishing. In her closing remarks, she
referenced the value added by
publishers, asking Lau if hed
ever go to a movie theater to
watch an hour and a half of You
Tube Clips.
The final verdict? A stirring
comeback for the publisher side,
who turned the crowd around:
41 supported the resolution, 147
opposed, 13 undecided.
Bookseller Blackwells
has appointed Ingrams
VitalSource as its ebooks
solutions partner.
As the UKs largest
Academic Bookseller, our
network of campus and
online bookshops has always
prided itself on ensuring that
the right book is in the right
place at the right time, said
David Prescott, Managing
Director, Blackwells
Bookshop and Online. The
education community is now
looking to us to provide
innovation in the digital age,
and with the VitalSource
platform, we have the
resources to deliver a variety
of comprehensive e-textbook
offerings to the students and
institutions we serve.
Content contracts, orders,
and nancial management
remain completely in
Blackwells control.
BDS and Nielsen win British

Library contract
BDS has won the contract to
supply data for the British
Librarys Cataloguing in Publication (CIP) Programme in a
joint bid with Nielsen Book.
BDS, which has held the contract since 1995, will supply
industry-standard catalogue
records for books published and
distributed in the UK and Ireland and lead the process of
introducing new international
cataloguing standards. Nielsens
expertise in managing publisher
relations through the ISBN
Agency for UK & Ireland and
provision of analytic information through its Nielsen BookScan service about the United
Kingdoms publications will be
integrated into the process.
BDS and Nielsen will ensure
that the maximum number of
titles are claimed for posterity,
and represented in the British

National Bibliography (BNB).
At a time when all organisations are seeking the best
solution for outsourcing requirements it makes sense for the two
major players in the bibliographic data supply industry in
the UK to collaborate to provide
an unbeatable service to the
British Library said Lesley
Whyte, MD of BDS and leader
in the bidding process for
the two companies. We are
confident that by working
together for the British Library,
libraries across the country and
the nation will benefit.
The award of the new
contract runs for two years, with
yearly options for the British
Library to renew for three years
thereafter before re-tendering
has to take place.
www.publishersweekly.com
17 APRIL 2012
LONDON SHOW DAILY
FAIR DEALINGS
Open Road launches international

program with Mondadori
Foundry splits
one story into two
books and deals
pen Road Integrated

Media has teamed with
Italian publishing giant
Mondadori to digitise, distribute and market English-language e-book versions of titles
from Mondadoris catalogue.
Mondadori is Open Roads first
foreign publishing partner and
kicks off the companys international publishing partner program. Open Road is committed to working with international publishers to bring works
from foreign countries to a
wider audience than they have
ever had before, said Open
Road cofounder Jane Friedman.
We are excited to build on the
success we have enjoyed with
our American partners and to
start our international publishing program with Mondadori.
Open Road will begin marketing the digital editions of
Mondadori titles this summer
starting with 50 ebooks. As part
of its marketing effort Open
Road will create original videos
that will be distributed through
its online platform and syndicated to content partners. The
Mondadori titles will be on sale
globally through Open Roads
Mondadori CEO Maurizio Costa
usual e-tailing outlets including

Amazon.com, Apple iBookstore, BarnesandNoble.com,
Google/IndieBound, Kobo
Books, OverDrive, and the Sony
Reader Store.
Thanks to the digital revolution, said Maurizio Costa, deputy chairman and chief executive of the Mondadori Group,
geographical barriers are falling and the publisher is increasingly becoming also the promoter of its authors, not only at
the national level, but also internationally. The agreement with
Open Road, Costa added, will
give Mondadoris authors
direct access to the biggest market in the world.
n a bit of creative dealmaking, agents Peter

McGuigan and Stephen Barbara, at Foundry Literary +
Media, closed two deals for an
adult novel and a YA novel for
a debut thriller that was initially
submitted as a standalone novel.
The pair sold Geoffrey Girards
Cains Blood at auction to Stacy
Creamer at Touchstone and,
simultaneously, closed on a YA
version of the novel, Cain XP11,
with Courtney Bongiolatti at
Simon & Schuster Books for
Young Readers. Both deals the
adult one drew a six-figure
advance, while the YA one drew
high five figures were for
North American rights.
Girard teaches high school
English at an all-boys private
school in Ohio, and initially submitted an adult thriller Barbara
called it a high-concept dark
techno-thriller about blood
NEWS
BRIEF
to the agency. The agency was

quickly pulled in by the work
which, when it was initially submitted, was told from the perspectives of two characters a
15 year-old-boy and a former
Army Ranger.
When Barbara and
McGuigan began working with
Girard, they realized they could
have two books on their hands,
instead of one, by splitting
the narratives and creating
standalone books centered on
each narrator. As Barbara
explained: It became clear to us
that this writers story had two
unique iterations one adult
and one YA. With that in mind,
the pair asked Girard to rework
his story, and then the agents
focused on selling both works
to different divisions at one
house, with McGuigan handling
the adult sale, and Barbara the
YA one.
Fourth Estate has Awesome buy

Louise Haines at Fourth Estate
has bought world rights in
journalist Hadley Freemans
Be Awesome: Modern Essays
for Modern Ladies from
Georgia Garrett of RCW.
Freeman, a star columnist for
the Guardian and a contributor

to US and UK Vogue, offers a
collection of funny, insightful
essays on every aspect of
being a young woman today
- with the aim of making you an
awesome one.
Salamonsson shops new Swedish

trilogy at LBF
Swedish super-agency Salomonsson has another big
Scandinavian trilogy at this
years London Book Fair.The
outt (which is famous for representing internationally-known
Scandinavian writers including
Jo Nesbo) closed over 10 deals
for Anders de la Mottes A.R.G.
trilogy in the days leading up to
the fair. Now Salomonsson is
overseeing a heated auction for
the work in the UK.
The rst book in the series,
Geim, was de la Mottes debut,
and came out in Sweden in 2010;
it went on to become a local
bestseller and win the First Book
Award from the Swedish
Academy of Writers. Geim

follows a petty criminal named
Henrik HP Petterson who enters a
large-scale alternate reality game
that, quickly, proves more
dangerous than thrilling.
Pettersons path then crosses
with a female detective.The next
title, Buzz, has already been
published in Sweden, while book
three, Bubble, will come out in
the country in August 2012.
De le Motte is a former cop
who also oversaw the security
team at a major technology
company.
The trilogy has already been
sold in nine countries, and most
recently in Russia and Iceland.
At the HarperCollins party, the traditional fair-opener: (from left)

Carlo Feltrinelli, Deborah Owen, Ed Victor, and Anthony Forbes
Watson.
Ingram delivers content to the widest breadth of

potential readers worldwide, including retail customers,
library patrons, and studentsin any format.
More content. More reach. More sales.
Stand H400
ingramcontent.com
17 APRIL 2012
LONDON SHOW DAILY
NEWS
BRIEFS
FAIR DEALINGS
Royal presence at China launch
wo high-ranking members of Chinas

government were joined by the Duke of
York and Education Secretary Michael
Gove at a reception to launch the China
Market Focus of the London Book Fair at
the Mandarin Oriental Hotel on Sunday evening. The
presence of Li Changchun, propaganda chief of the
Chinese Communist Party, and Liu Yandong, the
highest ranking female politician in China and hotly
tipped for promotion in the October reshuffle (who
has responsibility for the scientific and cultural sectors), reflects the importance the Chinese government
is placing on the Market Focus Initiative.
At an event attended by senior British publishers
including Gail Rebuck, John Makinson, Ursula Mackenzie, David Roche, Nigel Newton and Stephen
Bourne, all the speakers emphasized the importance of
the relationship between the UK and China. Mr Li said
that the Market Focus would create an opportunity for
international publishers to learn more about Chinese
culture and for the Chinese publishers to learn from the
cream of the international publishing industry.
Michael Gove asserted that Our peoples and our
nations are closer together than ever, and that the
London Book Fair was the perfect occasion for
strengthening those ties. Other speakers were Lie Binjie, Minster of the General Administration of Press and
From left, Michael Gove, HRH The Duke of York, Li

Changchun, Liu Yandong
Publication (GAPP); Martin Davidson, Chief Executive of the British Council; Alistair Burtenshaw, Director of the London Book Fair; Wu Shulin, Vice-Minister
of GAPP; and the author Tie Ning, who was in discussion with fellow author Bi Feiyu at the Fair on Monday.
Li Changchun will also be meeting with David Cameron and William Hague during his visit to London.
Madame Liu has been in Northern Ireland, and while
in London will co-chair the first meeting of a high-level
mechanism on Sino-British cultural exchanges before
moving on to Brussels.
Uggie the book of the Fair?
ublishers are hot to

trot with Uggie
My Story, the rags
to riches tale of the
canine star of the Oscarwinning film,The Artist.
The 10-year-old Jack
Russell will put paw
to paper with the
help of journalist
Wendy Holden, who
approached West Coast
agent Alan Nevins with
the idea having seen
Uggie and his ownertrainer Omar von Mller
on The Graham Norton
Show.
Publishers, like the
public, enjoy a shaggy
dog story and already
Nevins has sold
UK rights to Carole
Tonkinson at HarperCollins UK, Jen
Bergstrom at Gallery
Books/Simon & Schuster
in the US and Laurent
Laffont at Editions
Latts in France. They
will publish the book
simultaneously this
autumn, and Uggie will
be donning his diamante
collar and putting his
best paw forward for a
full promotional tour.
At the annual eve-offair HarperCollins
Home House party,
Nevins, of LA-based
Renaissance Literary &
Talent, told BookBrunch
that interest in the property is running high,
boosted by further openings of The Artist. And
Uggie does have a story
to tell for von Mller
rescued the pooch from
the dog pound, where
he was facing likely
death. His career has
since included touring
with a dog talent show,
a role in Water for
Elephants and commercial work most recently

as a Spokesdog for
Nintendo. During filming for The Artist, doggie
doubles were trained,
Nevins said, but Uggie
didnt need them.
Tonkinson said:
Uggie is enchanting. He
has already graced Graham Nortons sofa and
appeared on the BBC.
We look forward to his
author tour and making
this the Christmas gift
book of 2012. Move
over Meerkats.
Victoria Barnsley,
HCUK CEO, is
enchanted. Im besotted
with dogs, she told
BookBrunch, speaking
of her Golden Lab Roxy,
and one of her pups, the
runt of the litter, with
only one kidney. I bottle
fed her for two months.
More life
lessons
Pan Macmillan has
signed two further
book series withThe
School of Life. Editorial
director Liz Gough
bought world rights in
a direct deal.
The rst six books
will be a continuation
of the HowTo self-help
series, which launches
in the UK in May 2012,
and for which rights
have been sold in 10
international territories.The second series,
also of six books and
tentatively titled the
GreatThinkers,
comprises a set of
collectable pocket
guides offering
essential life lessons.
Founded in 2008,
The School of Life is
dedicated to offering
good ideas for
everyday living.
Penguin Childrens has

acquired UK and
Commonwealth rights from
its US cousin Dutton in The
Fault in Our Stars, plus two
new novels from John Green,
as well as the authors backlist
titles Will Grayson, Will
Grayson and the awardwinning An Abundance of
Katherines.
Francesca Dow, MD of
Penguin Childrens, said:
John Green is the most
powerful of storytellers,
savvy, exciting, brilliant at
connecting with a huge range
of readers. We look forward
with great anticipation to
what he is going to write next
and are proud to publish him
at Penguin in the UK.
Green is the NewYork
Times best-selling author of
Looking for Alaska, An
Abundance of Katherines,
and PaperTowns, and the
2006 recipient of the Michael
L. Printz Award, and a 2009
Edgar Award.
Quercus has bought world
rights in two short novels by
Patrick McCabe. Goodbye
Mr Fish and No Orchids for
Mr Nobody are twin tales of
uncoiling menace, one a
contemporary tale of
metropolitan dread, the
other, the warped
posthumous testimony of a
liar.McCabe, who has been
shortlisted for the Booker
Prize for The Butcher Boy and
Breakfast on Pluto, will be
reunited with Jon Riley, who
had edited him at Picador
and Faber.The agent was
Dublin-based Marianne
Gunn OConnor.
Joel Rickett at Viking has
bought world rights in what
he describes as Moneyball
meets Freakonomics for
football.The Numbers Game
by Chris Anderson and David
Sally is touted as the rst big
book on footballs data
revolution.The book will
reveal why preventing a
goal is more valuable than
scoring one, why taking too
many shots might kill you,
and why it is far better to
improve your worst player
than buy a superstar.
Anderson, a former
German professional
goalkeeper, is a professor
at Cornell University in
NewYork. David Sally is a
professor at theTuck School
of Business at Dartmouth.
The agent was David Luxton
at DLA. Viking will publish in
the UK in April 2013.
SHARJAH
INTERNATIONAL
BOOK FAIR
Gateway to the Arab
Publishing world
Hosting an international publishing

programme & translation grant programme
It was such a great fair, great program, great
hospitality, great business opportunities,
great selection of international publishers.
I am so happy to be involved and will be
promoting it everywhere.
Nermin Molloaglu, Kalem Agency
VISIT US AT
LONDON
BOOK FAIR
Stand U105
17 APRIL 2012
8 LONDON SHOW DAILY
Past the point of no return
s I write this, a couple of weeks

before the London Book Fair
opens, I find the state of the UK
book trade pretty depressing,
writes Tim Godfray. The latest
figures from Nielsen BookScan for the Total
Consumer Market (TCM) show that sales of
printed books during the first 12 weeks of
this year are 10.1% down on the same
period in 2011. Indeed, the year-on-year
figures since 2009 show a continual decline.
But this minus 10.1% excludes ebooks, and
publishers in 2012 have been reporting some
staggering increases in digital sales albeit
from a pretty low base. Even so, if ebooks had
been factored into the TCM figures, we would
still have seen a decline in the sales of printed
and ebooks overall but at a lower level,
around 3.5%. I know that negative figures are
also being reported by non-book retailers, but
you hope that in a recession books do better
than most other commodities sadly, it no
longer seems to be the case.
In broad terms, independents seem to be
doing better than the chains, and Amazon
and the other internet booksellers are faring
better than the traditional bookshops. High
street and campus booksellers now regard
Amazon as their main competitor. The
Office of Fair Trading calculated that Amazon had a market share of between 70% and
80% in the online bookselling sector, and
that assessment was made before Amazon
announced it had sold more than one million
Kindles at Christmas.
Consumers tell our members that
they often buy Kindles unaware that
subsequently they can only buy ebooks in
Kindle format from Amazons Kindle store.
We would like Amazon to cease using
proprietary software, to adopt the epub format and to move to full interoperability
thus permitting other booksellers to supply
content for the Kindle reader.
Booksellers want to have the opportunity
to compete fairly. At the moment, it seems to
be somewhat one-sided. Particularly if you
consider that Amazon has registered its business in Luxembourg, enabling them to supply ebooks to UK consumers at 3% VAT,
whereas a bookseller selling ebooks from the
UK has to supply at 20% VAT. This gives a
massive competitive advantage to Amazon.
Brave new world

In 2006, the Booksellers Association (BA)
commissioned a report from Martyn Daniels
entitled Brave New World. It was a visionary piece of work at the time. He said: It
will not be a question of if digitisation will
have an effect on the general book market,
but when. What we do not know is what
will determine the tipping point and
Tim Godfray
when that change will happen. But what

we can say with certainty is that when the
internet first appeared on the horizon, few
booksellers took the development very
seriously and a number of the bigger booksellers now bitterly regret their previous
policies. So BA members are urged to start
putting together a digital strategy, if they
havent done so already; certain developments are going to take place very quickly.
Tipping point
Well, the tipping point for ebooks has come,
and it has come fast. Consumers are now
going into bookshops to ask for ebooks. All
but the largest bookshops are finding it hard
to supply ebooks at reasonable margins. At
present, there are only two options for most
independent booksellers to sell ebooks to
consumers: through Gardners Hive or by
becoming a Google Affiliate to sell Google
eBooks. There are concerns over the latter,
because booksellers fear that they could
well lose the customer to Google after the
initial transaction. So because of structural
problems in the sector, more business is
being lost from the high street and the
campus to the large internet booksellers.
Publishers are concerned about this
as well. A few years ago, publishers were
quietly going hell for leather to supply
consumers direct with their digital products,
thus aiming to bypass the bookseller, in
order to make a greater margin and collect
consumer data.
But there has been, I believe, a serious
re-think among the leading UK publishing
houses. There is a real concern that if
shop windows go, consumers will find the
discovery element in selecting a book that
much harder and publishers sales will
suffer. More importantly, they will be left
with no proper diversity in the marketplace
just with a small number of very large book
retailing customers who will call the shots.
Publishers now recognise that their bookshop partners need more help and support,
and accept that new ways have to be tried.
The basic financial model governing the way
in which publishers and booksellers do business with each other has not really changed
since 1957 when the last version of the Net
Book Agreement came into operation. But
the bookselling world of today is light years
away from the trading environment of 1957.
New financial models have to be tried
and tested by publishers, with both parties
recognising that the only ones that are
going to work and stick are those that bring
benefits to both publishers and booksellers.
In the last six years, the number of BA
members has fallen alarmingly. Traditional
booksellers and indeed the Booksellers
Association have had to face a myriad of
challenges. Nevertheless, there are some
encouraging signs. In the US, the number of
independent booksellers in membership of
the American Booksellers Association has
increased the first time in a very long
period. Despite the fallout from the closure
of Borders, I still find this surprising, because
with digitisation more advanced in the States
than over here, you would have thought that
the trading environment would be even
more competitive than it is here. And I never
cease to be amazed by the resilience of so
many of our members.
There are lots of different parties who will
influence how the book retailing sector
unfolds during the next few years. Consumers,
of course and the BA has produced POS to
urge book buyers to help keep bookshops on
our high streets. But also IT developers in
Silicon Valley; global retailers; national and
local government; and the competition
authorities. But to my mind the publishers
have more influence than all these others put
together. As copyright owners of a unique
product they are in a powerful position.
They have played a considerable part in
determining how the bookselling sector has
developed to where it is in 2012. Publishers
have to consider how vital booksellers are to
them during the next stage of the book
trades development and to work out ways
in which diversity can flourish.
I think the Rubicon has been crossed.
In the US, in the UK and in Ireland theres
now an awareness by publishers that they
need good booksellers. The more difficult
part is working out ways in which greater
support can be given to mutual benefit. But
publishers, by temperament, are creative
individuals and not a bit above risk taking.
And some risks do have to be taken if
the bookselling sector is to survive. I am
optimistic that we will see positive changes
in the near future.
Tim Godfray is CE O of The Booksellers
Association of the UK & Ireland (tim.godfray@
booksellers.org.uk). H150.
The Rowman & Littlefield Publishing Group

Stand # i605
muniCh 1972
tragEdy, tError, and triumPh at thE oLymPiC gamEs
by david CLay LargE
finding love that lasts

brEaking thE PattErn of dEad End rELationshiPs
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april 2012 396 pages

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EditEd by timothy b. WEston and LionEL m. JEnsEn
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blowing smoke
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17 APRIL 2012
10 LONDON SHOW DAILY
Pottermore the rst month

Andrew Albanese discusses the launch of Pottermore, which offers official digital
versions of JK Rowlings books, with Charlie Redmayne
t the end of March, Pottermore, JK Rowlings site for all

things Harry Potter, went live
with its ebookstore, offering
official versions of the popular
Potter books in digital editions for the
first time. Andrew Albanese caught up
with Charlie Redmayne, Pottermores
Chief Executive Officer, to talk about the
launch, the decision not to use digital rights
management (DRM) and the future of books
in the digital world.
important that all content is available to

your customers and at the very best price.
The Harry Potter books are some of the most
popular, most important books in the world,
so I think it makes sense. No one had to be
dragged in kicking and screaming, theyve
been immensely supportive, and weve been
delighted to work with people who know
more about retailing than probably anyone
in the world.
AA: Can I get your impression of the ebook

market in general?
AA: Congratulations on the Pottermore
Charlie Redmayne
CR: I think its terrific for publishers,
ebookstore launch at the end of March; any

news or feedback to share?
CR: Thank you, first of all. Whenever you
go live with one of these sites you fear things
are going to happen youve not anticipated,
and with the ebookstore, we knew there
was going to be great, immediate demand,
so it was very challenging. What delighted
me most was that the platform stood up
well; I think users found the experience
relatively easy and attractive. I think in
general it was well-priced, too, so it all went
down very well. We had a lot of positive
feedback from customers, and in the press.
Were not sharing specifics, but I can say that
we sold over 1 million worth of ebooks in
the first three days.
to be able to download them to multiple

devices that they or their family own, and
to enjoy the experience of discovering
these extraordinary books.
retailers and for authors, as more content is

made available and is being read. But it also
comes with challenges, as publishers have to
justify their role in the value chain. In the
digital world, marketing to consumers
becomes more important and publishers
must become experts at building brands.
The great problem ebooks throw up is
discovery. You used to be able to pay a
bookseller to put books on a table, now
there are fewer stores, and fewer of those
tables. And, its not just about ebooks. As
the tablet becomes more ubiquitous,
publishers will need to create new products.
So, with digital, publishing kind of shifts
from editorial, distribution and marketing
to the trade, to editorial, product development and marketing to consumers.
AA: Youve decided not to use DRM on

your ebooks, just watermarking. Can you
talk about that decision?
CR: The most important thing for us is that
we felt it important that if someone bought a
Harry Potter ebook they should be able to
read that book on any platform they choose.
The thinking behind this is that I dont
believe DRM is effective in stopping piracy.
Harry Potter was already one of the most
pirated books in the world, and the reason
for this is because it is one of the most
popular, and it has not been available in
ebook form. But it didnt require digital files
being made available for digital files to show
up on pirate sites physical books were used
to create those pirate digital editions. My
feeling is that if weve learned anything from
the music industry, it is to make content
available to consumers on the platforms
they want to consume on, and at prices they
find reasonable to pay. If you do that,
the necessity for piracy is less. We do use
watermarking, both visible and invisible,
so we could possibly track a file back to an
individual. But ultimately, what we want is
for people to buy Harry Potter ebooks,
AA: Unlike half of the big six publishers,

you also allow libraries to lend your ebooks.
Can you talk about your library policy?
CR: In my previous role at HarperCollins I
was very involved with libraries, and my personal view is that libraries play a very important part in their communities, and an
important part when it comes to discovery.
This is something we should support. The
challenge is that we need to protect the rights
of the intellectual property (IP) holder,
because a physical book degenerates over
time and, eventually, it will need to be
replaced. In a digital world that never happens, or it should never happen, so a digital
file could be still available in a hundred
years. So, we wanted to support libraries,
but we wanted it to be limited. We have a
five-year limit from the time the library buys
that book, during which time it can be lent
for an unlimited number of times (one copy/
one user). We think thats a fantastic value
for the library and, at the same time, protects
the IP holder.
AA: Much has also been made of Amazon
sending customers to Pottermore to get
the ebooks for their Kindles. As far as we
know, that was unprecedented. What kind
of spell did Harry Potter conjure to make
that happen?
CR: When we came up with Pottermore,
and it became clear that the ebooks would
only be available from the site, partners like
Amazon, Barnes & Noble and Sony were
actually very keen to do this and were very
engaged. Youd have to ask them their strategic thinking, but I imagine that if youre
Amazon or B&N and youve created these
fantastic ereading devices and platforms, it is
AA: You mention new products and the

tablet market; what are your thoughts on socalled enhanced ebooks?
CR: Ive always believed in the opportunities of enhanced ebooks, but I think theyve
failed to take off for a number of reasons.
Firstly, because publishers hadnt really
figured out how to enhance content and add
value. I also think enhanced ebooks is a
horrible expression. But going forward I
do see the tablet becoming ubiquitous, and
thats an enormous market for publishers
to start creating content for. Its quite easy
for me to see how you enhance non-fiction
I can see how a cookbook with video
demonstrating how to make a recipe adds
value. With childrens books, I understand
how live animation enhances value. In the
fiction world, however, it is a struggle,
because the value of fiction is the skill of
an author to create an imaginary world
in your minds eye that is so rich, and
immersive. But I think enhanced ebooks is a
skill that publishers are going to have to
have, and one that can add to their place in
the value chain.
17 APRIL 2012
Bilbary.com gets rolling
ublishers on both sides of the

Atlantic have been eager for more
online retailers to spring up to
provide customers with more
places to buy ebooks and give
more competition to Amazon, Apple and
BN.com, writes Jim Milliot. Thats just what
former Waterstones head Tim Coates had in
mind in creating Bilbary.com, an international ebookstore that went live with a beta
test on 20 March, with 340,000 titles from
about 2,300 publishers. Since the launch
Coates has been adding titles from publishers that sell ebooks using the agency model,
and had approximately 100,000 titles by the
time the London Book Fair began. By the
end of the month the plan is to add a further
150,000 titles from publishers outside of the
US, but for which the publishers hold world
rights. The final phase of the early rollout
will be to add between 60,000 to 80,000
quality self-published titles and a selection
of out-of-print books.
Coates and other members of his team are
at the fair looking, not only to sign up more
publishers from around the world, but also
to get content into Bilbarys cloud, so that
it can offer cloud browsing and reading.

Ebooks will be made available in as many
formats as possible: We are device agnostic, Coates said.
Publisher friendly
To compete with the established ebook
retailers, Coates is positioning Bilbary to be
publisher, customer and library friendly.
Publishers can set their own prices and
change them
whenever they
want; they
will receive 80% of sales, with Bilbary taking
20%. Publishers can also sell or rent ebooks
by the chapter, and lend them out for a limited period. Coates sees the lending option as
a particularly attractive option for expensive
reference titles that publishers could lend at a
reduced rate.
To facilitate lending through libraries, Bilbary will let publishers set a borrowing
price that is less than the sale price and
include a time limit. (Bilbary will set a 20-day
limit as a default.) Coates hopes that by
offering flexible pricing, and different lending and renting options, he can encourage
people to buy ebooks and not just borrow

them. To get the library relationship started,
Bilbary reached a deal with the State Library
of Kansas, through which the library will
add a link to Bilbary on its website as an
option for patrons. State Librarian Jo Budler
said the move serves two purposes: serving
patrons who want to buy ebooks quickly
and easily, and helping to support a new
library friendly player in the growing
e-bookselling market.
Reviews
Coates is working with Ingrams Core
Source in developing Bilbary. His goal is to
include books in as many languages as possible, and Bilbary will use ebook metadata to
restrict sales to territories were ebooks can
be sold. To help consumers find ebooks, Bilbary will carry reviews from reputable
sources as well as recommendations from
booksellers, affiliated librarians and teachers. The site will also include places for publishers to blog and to post promotional
material. Readers will be able to suggest
titles that they would like to read as ebooks,
but cannot find on the site.
Indies at Earls Court
he London Book Fair is an opportunity for raising profiles and making

international connections for independent publishers and organisations from
around the world, writes Gabe Habash.
Here is what some of the independent presses
and organisations coming to London, from
the US, are hoping to achieve at the Fair.
Soho Press
Soho Press is treating the fair as a sales trip,
and will be showcasing four titles in particular: Nine Months by Paula Bomer (August
2012), Too Bright to Hear, Too Loud to See
by Juliann Garey (December),
Little Wolves by Thomas
Maltman (January 2013) and
Man in the Empty Suit by
Sean Ferrell (February 2013). For Nine
Months, Soho is looking to sell translation
rights; for the other three, they are looking to
sell UK rights.
United Nations at a Glance (an introductory

book for teenagers). United Nations Publications sales and promotions officer Vlad
Vitkovski also says that librarians will have a
chance to learn more
about the UN eCollection, a research and reference collection of
all current publications of the UN, including
books, reports, journals and working papers
(totalling more than 2,000 titles), to be
launched in summer 2012.
C&T Publishing
One publisher looking to buy as well as sell
rights is C&T Publishing, which has sent
Sandy Balin, Sales Director, and Amy
Marson, Publisher, to the show. Stash
Books, their line celebrating a handmade
lifestyle, will be highlighted for rights opportunities, but C&T will also look to buy sewing and soft craft books
geared toward children
aged eight to 14 years.
United Nations Publications

London is also a sales trip for United Nations
Publications, which is highlighting titles for
a broad audience, including Basic Facts
About the United Nations and Disarmament: A Basic Guide, as well as upcoming
titles The League of Nations: From Collective Security to Global Rearmament and
picture, as well as The Maybelline Story:

And the Spirited Family Dynasty Behind It,
for which BYB recently sold
Spanish rights, and which has
been slated for a four-part television series. Some spring 2012
titles appearing at the show are
Living with Multiple Personalities: The
Christine Ducommun Story, The Rebirth of
Suzanne Blac and Truth Never Dies: The
William Chasey Story. The company is also
looking for buying opportunities at the Fair.
BettieYoungs Books
Bettie Youngs Books is taking 10 books to
London, a mixture of upcoming and recently
released titles. The publisher, represented at
the show by Youngs and Suzanne Kenyon,
will continue branding On Tobys Terms, a
book that is in development for a motion
Copyright Clearance Center

Michael Healy, Copyright Clearance Centers Executive Director for Author and Publisher Relations, called London one of our
important shows, and notes that CCC is
using it primarily to reinforce established
relationships. Its principally about existing
relationships with existing rights holders,
says Healy. Major rights holders we represent are exhibiting and attending, and its an
opportunity to meet with clients to talk to
them about what we do for
them. CCC will use the
show to highlight its Permissions Acquisition Service, a suite of new
services designed to simplify the licensing of
content between rights holders and enable
re-publication, which launched late last year.
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17 APRIL 2012
Beating the drum for WBN US

Gabe Habash explains how NYU students are helping spread the message about
World Book Night through social media
hen World
Book Night
organisers
expanded the
book-giving
event from the UK to the US for
2012, they knew that generating
buzz, and understanding, about
a programme with the goal of
giving away one million books
on a single day would be a challenge, given the limited budget
available. So when the newly
appointed WBN US Executive
Director Carl Lennertz was
approached by Andrea
Chambers, director of New
York Universitys Center for
Publishing, and offered the help
of the students on NYUs Master
of Science in Publishing course
to publicise the event, it was a no
brainer. I wept in gratitude,
Lennertz quipped.
To get the programme rolling,
Chambers worked with the Publishing Student Association,
which sponsors an annual book
drive and mentors new students,
to put together a committee that
would select the WBN US team
members. Spearheaded by Laura
Flavin, a student who is the Vice
President of the Publishing Student Association, the committee
selected six students (in addition
to Flavin) to spread the WBN
US message via social media,
picking Lavanya Nirasimhan,
who had the most experience
with social media, to head the
committee.
After forming last fall, the
NYU committee put together an
Alicia Olivares, Hannah Werthan, Lavanya Narasimhan, Carl Lennertz,

Erin Cox, Laura Peraza and Laura Flavin
expansive network of news, publicity and outreach programmes

that rely heavily on Twitter,
Facebook and Tumblr; all were
in place when Lennertz
announced the 30 WBN USselected titles in December.
Givers were the most important thing, said Nirasimhan,
who said the committees initial
efforts were largely devoted to
getting givers the people that
will give out the books to
sign up before the deadline on 1
February. Since then, the committees focus has shifted to
extending the awareness of
WBN to non-givers, an effort
that will continue until World
Book Night on 23 April. The
eventual goal, Nirasimhan said,
is that on 23 April: If a person
sees someone giving another a
book, it should register that
this is World
Book Night.
T h e
groups
strategy was
divided into
sub-groups
along platform lines,
with the
intent, said
Nirasimhan,
of synching
everything
and having a
Some of the World Book Night US editions
cohesive message. Facebook

became a forum for givers and
potential givers, as the committee used the account to answer
questions, and as a landing page
for other users to answer questions for each other. There was
a lot of disseminating information, said Nirasimhan, as information such as deadlines and
troubleshooting found a
home on Facebook. Posts made
to the Facebook account, which
has more than 7,000 Likes,
routinely get hundreds of
responses.
Twitter, meanwhile, became
an avenue for blogger outreach
and extending WBNs exposure.
Committee member Erin Cox
noted that a few weeks before
the 1 February deadline for giver
registration, activity on Twitter
exploded and the committee
watched as WBN activity spread
from core industry people to
bloggers, and finally to the general public. It became so big that
the students began seeing mentions of WBN on their personal
Twitter accounts, from friends
who had nothing to do with the
book industry. As of 2 April, the
WBN USA account had more
than 2,000 followers.
Tumblr, managed by Laura
Peraza, focused on the books
themselves, harnessing the
platforms visual layout with
quotes, pictures and videos.

Tumblr revitalised Twitter
during the low periods, said
Erin Cox, adding that: The
integration between the platforms was seamless.
Speaking about working
together, Nirasimhan said: It
was very organic. We all had
roles and we were always open
with communication. The
committee members, all of
whom have jobs or internships,
established a schedule back in
the initial meetings to figure out
who could post and when. Since
then, theyve shared responsibilities, monitoring all the
platforms so that anybody who
says something is heard we
acknowledged their voice and
participated, said Nirasimhan.
The committees network
became so effective that now, if
anyone has a question, they will
get multiple responses from
other users before the committee
even sees the question.
Social media activity
is expected to peak from the
beginning of this week, 16 April,
as activities and events begin to
kick in ahead of the day itself.
On 23 April, activities planned
include comprehensive photo
documentation to capture
the giver experience, which will
be critical for next years WBN.
For the most part, though, the
NYU committee will work
behind the scenes.
Although other contributors
have joined WBN US to line up
more publicity through more
traditional media, Lennertz
credited the committees work
with giving WBN US a good start
by using social media. They
started the drumbeat about
WBN with a budget of zero, he
observed. And the students were
thrilled for the opportunity: Its
every book nerds dream, said
Cox, to work on a project that
celebrates books with people
youve never met, across 50
states. Thats been a surreal
thing. That opportunity doesnt
happen every day.
Ingrams inventory of physical and digital content and

related products is the largest in the industry.
More content. More reach. More sales.
Stand H400
ingramcontent.com
17 APRIL 2012
Tiger head, snake tails
he rise of China and its engagement with the rest of the world
has been the most important
global event since the end of the
Cold War two decades ago,
writes Jonathan Fenby. The effect has been felt
all over the planet as the Peoples Republic has
become the second largest economy on earth,
the biggest manufacturer and exporter and
the key player in world commodity markets,
its up-scale consumer fuelling demand for
European luxury goods, while its companies
establish a growing presence in Europe, the
Middle East, Africa and Latin America.
More than 60 million Chinese take
holidays abroad each year; department
stores in London install ATM cash machines
with instructions in Chinese and American
hotel chains offer Chinese breakfasts. At
home, Chinas domestic market offers the
last great business frontier for foreign
consumer goods, industrial equipment and,
yes, books. As knowledge of foreign
languages spreads (especially with widespread teaching of English) so the potential
for foreign-language book sales expands
while there is a steady stream of books about
China abroad, and increasing translation of
novels and memoirs from the mainland.
Jonathan Fenby
protests over a wide range of subjects from

the environment to the requisitioning of
farm land by local authorities. Social media
have blossomed beyond the state-owned
press and broadcasting stations.
Given the countrys size (the third largest
nation on earth after Russia and Canada), its
1.3 billion population (the biggest on the
planet) and the insistence of its ruling political party on territorial unity, it is easy to see
the Peoples Republic as a giant monolith. It
is, in fact, a nation of many parts.
Geographically, it ranges from the northern plains and mountains with their long,
bitter winters to the sub-tropical south. Food
It is easy to see the Peoples Republic as a giant

monolith. It is, in fact, a nation of many parts.
The expansion after the launch of marketled economic reforms at the end of the 1970s
has amazed the world by its scale. But its
speed has also been unusual. Now, three
decades after the paramount leader, Deng
Xiaoping, set the country on a new course,
China is aiming at a second transformation,
which reaches beyond the economy.
Once a predominantly rural country, the
Peoples Republic now has a majority of its
people living in urban areas and plans to
boost that during this decade. The urbanisation of China has altered the everyday lives
of hundreds of millions of people. Migrant
workers from backward villages assemble
high-tech products in vast plants in evergrowing cities. Diets, dress and lifestyles
have changed. In a few years, the country has
gone from a time when land line telephones
were few and unreliable to an era in which
just about everybody has a mobile telephone
or, in many cases, several.
Highways, airlines and high-speed trains
link major cities, breaking down the old geographical divisions. While the Communist
Party retains monopoly political rule and
those regarded as threatening state security
are sent to prison for long terms, individual
liberties have increased greatly. People stage
differs by region. There is a multiplicity of

linguistic dialects. Each province has its traditions and its source of pride. As an old saying has it: Marry in Suzhou (famous for its
canals and silk work and claiming to house
the most beautiful women in the country);
Live in Hangzhou (extolled as a paradise on
earth); Eat in Guangzhou (the southern city
once known as Canton, which considers
itself a culinary capital); and Die in Liuzhou
(a city in the south-west where the sandalwood coffins are held to preserve corpses).
When Deng launched his economic revolution at the end of 1978, China had been
exhausted by Maos Cultural Revolution,
which followed more than a century of convulsions and invasions. The combination of
cheap labour, cheap capital and a benign
external environment, in which richer countries welcomed cheap Chinese goods, led to
an outcome that had not been seen before.
Never before has a nation still in the course
of development become so important globally. Never before has a country with so
many poor people divide the bounding
economic statistics by 1.3 billion people and
you get a different picture of Chinas wealth
been a major contributor to bankroll the
richest country on earth, as China does
through its purchases of US Treasury bonds.

But, after three decades of strong growth,
China faces fresh challenges. Relations with
other great powers, starting with the US, are
still often ill-defined beyond general principles. Domestically, its economy needs to be
rebalanced to lessen dependence on exports
and to investment in infrastructure, construction and other fixed assets.
Under the Five-Year Plan, which went
into operation last year, consumption,
which is low as a proportion of the gross
domestic product (GDP), is being boosted,
in part through increases in the minimum
wage that can reach 20 per cent a year. Manufacturers are being encouraged to shift their
operations away from the coastal regions,
which has spearheaded economic expansion, to inland regions including the giant
metropolis of Chongqing in western China,
which counts 32 million inhabitants and
where a technology park is due to turn out
100 million laptops a year.
The Plan aims to move Chinese industry
up the technology chain so that it will make
higher value-added products, both to satisfy
domestic demand and to sell to overseas
markets. By 2015, China aims to be making
its own 220-seat airliner and to have developed energy-efficient, environmentallyfriendly industries to combat its major
pollution problem.
Social and economic change coincide
with a transition in the top leadership
that will start at the Communist Partys fiveyearly Congress, around October. A new
General Secretary of the Party will be named
together with new members of the Politburo
at the top of the Party. The following March,
the annual session of the legislature,
the National Peoples
Congress, will name a new
State President and Prime
Minister. Xi Jinping, the
man most likely to become
General Secretary and
President, has been making
himself better known with
trips abroad.
By leading the Communist Party to power in 1949,
Mao changed China. Thirty
years later, Deng changed not only his
country but the world. This is still work in
progress; China is still a relatively poor
country. But given Chinas engagement with
the rest of the planet, how this journey turns
out is of vital interest to everybody.
Jonathan Fenbys new book on contemporary
China, Tiger Head, Snake Tails; China Today,
How it Got There and Where it Is Heading was
published by Simon & Schuster on 29 March.
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17 APRIL 2012
Magic Town
or children, story time is magical,

a chance to imagine, dream and
learn. In Magic Town, story time
enters a new digital age, writes
Deb Gaffin.
Magic Town is a virtual world based on
popular picture books and stories for young
children. With content licensed from top
publishers, it provides children aged two to
six-plus with access to a wide range of new
and existing brands in a single destination.
They can play games, read and explore
stories, interact with characters and download printable activities.
Launched in March, Magic Town is the
latest interactive learning product developed
by Mindshapes, a start-up founded in 2010.
When the companys founders went looking
for engaging educational games and apps for
their young children, they came up short, so
they decided to create what they couldnt
find. By combining gameplay, early learning
principles and storytelling, they hope that
Magic Town will inspire children to develop
a passion for reading and learning.
User experience
When children enter Magic Town, they meet
Max, an animated guide who shows them
around a vibrant landscape dotted with
illustrated houses. Each house is devoted to a
particular brand. There are houses of fairy
tales, original titles and well-known series,
such as Winnie the Witch, Aliens Love
Underpants, Elmer, Little Princess and the
World of Happy, to name a few. Each house
holds stories, puzzles and activities devoted
to that brand or series, and as children return
to Magic Town each day, additional stories
and houses appear.
Magic Towns virtual world was built
using games technology that provides each
child with a customised experience. An
algorithm based on the childs age, gender
and previous reading experience is used to
present a new story every day the child logs
Paul Harris at the Harvard Graduate School

of Education. Weve known for a long time
that reading stories to children is one of the
best ways to enrich their language and imagination, says Harris. Magic Town is a tool
that can help parents engage children in a
whole new world of stories.
Publishers and authors
Deb Gaffin
in. Parents can also customise their childs

experience by selecting specific brands they
would like their child to explore.
Story format
Every story in Magic Town is presented as a
Livebook story format, a proprietary format
designed to meet the developmental needs of
young children. Livebooks are not ebooks or
book apps, and they do not contain interactive elements that can distract from the
narrative. Rather, Livebooks are lightly animated versions of the original story that offer
a choice of different reading modes. Children
can watch a narrated story unfold; read with
an adult or on their own; or interact with the
screen to move the story forward.
In the most immersive reading mode,
Explore, the narrator pauses to pose questions tailored to the childs profile. The child
responds by clicking on an illustration,
selecting an on-screen answer or completing
an interactive task, such as typing a word or
drawing a picture. Each question is designed
to deepen the childs understanding of the
story and to mirror the way experienced
teachers share picture books with students.
The ultimate aim of the Livebook format
is to stimulate childrens creativity, as well as
language and social development, and it was
developed with input from teachers and
child development experts, including Professor
For publishers and authors, Magic Town

offers a way to broaden their digital offering.
Magic Town provides a solution to the
discoverability problem, as children
are drawn to Magic Town for a fun and
engaging experience, while parents feel
confident seeing brands they know.
To date, Magic Town has more than 250
stories under licence. Its partners include
Oxford University Press, Simon & Schuster
UK, Andersen Press, Egmont, Barefoot
Books, Edzione EL, Hachette Childrens
Books, Illuminated Films, Little Tiger Press
and Usborne. Our mission is to use technology to enhance the way children learn
through storytelling, says Mindshapes CEO
David Begg. And were excited to partner
with many of the worlds top childrens
publishers to bring their brands to life.
The response from publishers, including
Liz Cross, Head of Publishing at OUP
Childrens Books, has been overwhelmingly
positive. What we like is that it is rooted in
the idea of parents sharing stories with their
young children, says Cross. We also like
the way animation is used to move the story
forward sympathetically.
Some authors are also developing original
works for Magic Town. Janey Louise Jones,
creator of the Princess Poppy series, launched
a new series called Superfairies exclusively in
Magic Town. Likewise, Ian Whybrows
Shrinky Kid brand has its own Magic Town
house filled with digital first stories.
Publishers earn quarterly royalties
based on how much time the Magic Town
community engages with their brand, and
receive feedback about reader profiles. Users
get access to a portion of Magic Town for
free; full access requires a subscription
(7.95 a month), and other pricing plans are
being developed.
In the future, children will undoubtedly
spend increasing amounts of time using
screens, whether online, or on smartphones
and tablets. Magic Town ensures that
story time is a part of screen time, and not
sidelined by it. We look forward to seeing
you in Magic Townwhere stories live.
Deb Gaffin is VP, Marketing at Mindshapes. You
can visit Magic Town at www.magictown.com,
and download the iPad version from the App
Store later this spring.
17 APRIL 2012
Trialsand tribulations
Andrew Albanese takes a look at some of the legal cases concerning digital publishing
that could make big news in the coming months
emember the days when being

a publishing industry lawyer
was a nice, rather quiet job?
Those days are long gone. In
recent months and years there
has been a wellspring of thorny litigation
over the digital future, and 2012 looms as
possibly a major turning point in many of
those cases.
The Authors Guild et al v.

Google Inc.
Since the collapse of the Google Settlement
just over a year ago, the underlying case
against Google has quietly progressed. Currently, Judge Denny Chin is reviewing crossmotions from the Authors Guild and
Google, but things are on track to heat up in
a matter of weeks, possibly days. For now,
there are two immediate developments to
watch for. First, when the parties agreed to
the current trial schedule last year, publishers attorneys told Chin they expected the
schedule to be moot, as they were close to
settling their complaint against Google.
Months later, however, publishers and
age and it is still unresolved. In August,

2011, a federal appeals court rejected an $18
million settlement in the class action suit
filed against publishers by freelance writers
to settle claims stemming from the landmark
case Tasini v. New York Times. It is unclear
where any new negotiations stand, but
experts agree that resolving the case (known
shorthand as Freelance) or not resolving
it could have a significant impact on the
digital future.
For their part, publishers and database owners have warned of a diminished
historical record, noted lead objector Irv
Muchnick, as publishers have threatened to
pull works from databases in the wake of the
settlements collapse. But the collapse of
both Freelance along with the collapse of
the Google Book settlement offers an
extraordinary opportunity Muchnick
maintained. The ongoing saga of wellconceived lawsuits and ill-fated settlements, he said, should finally motivate
stakeholders to push Congress for a
coherent, fair copyright system for the
digital age. Of course, no one expects that
In recent months and years there has been a wellspring of thorny litigation over the digital future, and
2012 looms as possibly a major turning point in many
of those cases.
Google have yet to strike a deal. If they are

going to, it should happen soon.
Second, Google has moved to dismiss the
Authors Guild from the proceedings, arguing the organisation lacks standing to represent the broad universe of authors. Google
has also opposed the certification of a new
author class. If Chin finds for Google, and
knocks out the AG, or kills the class action, it
could dramatically impact the case. While
the lawsuit could in theory go forward even
without the class, noted New York Law
Schools (NYLS) James Grimmelmann, it
would be far less viable in practice. Since
the suits were first filed in 2005, the ebook
business has matured and largely moved on
from this case, which deals with older, outof-print works. But barring further delays or
a sudden turn of events, a trial yes, a trial
could begin in September.
Literary works in electronic

databases
It may have drifted from memory, but it is
perhaps the bedrock rights case of the digital
to happen any time soon. But, it is astonishing to think that the claims at the heart of this
action are now nearly two decades old.
Authors Guild Inc. et al v.

HathiTrust et al
As the digitisation suit against Google
became more complicated, the Authors
Guild (joined by several international author
organisations) opened a new front in late
2011: it sued an alliance of research libraries
over a digitisation programme known as the
HathiTrust. The suit alleges that the programme is built with millions of unauthorised scans, most created in cooperation
with Google, and it seeks an injunction barring the future digitisation of copyrighted
works, as well as to scuttle the libraries plan
to allow limited access to orphan works. The
libraries have since suspended plans to pursue the orphan works initiative, after discovering errors in its procedures.
Judge Harold Baer is now considering
motions. HathiTrust attorneys have moved
that the suit be dismissed for a variety of pro-
cedural reasons, and, on the merits, claim

the scanning is permissible under fair use. In
its motion, the Authors Guild asked the
court for a partial judgment holding that the
libraries efforts are not protected by
any defence recognised by copyright law.
If they win this motion, the case is all
but over, noted NYLSs Grimmelmann.
That, he added, is unlikely and, barring
further developments or delays, a trial is set
for November.
Cambridge University Press et al

v. Patton et al
The high-profile Google Books case
commanded more attention, but a contentious copyright infringement lawsuit filed in
Atlanta in 2008 by academic publishers
against individuals at Georgia State
University (GSU) may ultimately deliver
what publishers and authors sought to avoid
in their ill-fated settlement attempt with
Google: a significant fair-use ruling. The
case involves a popular practice known as
e-reserves digital copies of course readings
placed on a password-protected server
for educational use. The trial and post-trial
filings wrapped up last August, and a verdict
could come any day.
At trial, publishers argued that GSUs use
of e-reserves was far too liberal, and that its
fair-use guidelines issued to faculty were
fundamentally flawed. They have asked the
court for an injunction limiting the amount
of material GSU can place in e-reserves, and,
more controversially, have asked for some
kind of oversight as to how instructors at
GSU use copyrighted materials. GSU attorneys countered that their policy is consistent
with fair use but, they also argued the case
should be dismissed on jurisdictional
grounds, notably state sovereign immunity.
If she finds the publishers dont have
standing to sue, Judge Orinda Evans could
end the case without touching the fair-use
issues. But if she decides publishers do have
standing and rules on the issues, her verdict
will be among the most significant in
decades, as it will offer a new analysis of how
fair use applies in the educational environment, whichever side wins.
Antitrust, and the Agency

Model Class Action
Did the major publishers near simultaneous
move to the agency model for ebooks in
2011 involve an illegal conspiracy to inflate
Continues on page 24
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Continued from page 22
ebook prices? That is the claim being put

forth in a consumer class action suit led by
Seattle-based firm Hagens Berman. While
the filings so far include no proof of any collusion, the prospect of publishing executives
being deposed about pricing, the economics
of digital publishing and other core operations has to be troubling, not to mention the
legal fees and the torrent of bad press portraying publishers as the ones who want to
keep ebook prices high.
More importantly, the US Department
of Justice has filed an antitrust lawsuit
environment for ebooks, and help the

dominant player for ebooks Amazon.
HarperCollins v. Open Road

Integrated Media
In what could be one of the defining cases of
the ebook transition, HarperCollins sued
Open Road Integrated Media over its deal
with author Jean Craighead George to
publish a digital edition of the bestselling,
award-winning childrens book Julie of
the Wolves. The suit charged that HarperCollins contract with George, signed
in 1971, gave it the right to be the exclusive
publisher in book form, including
The prospect of publishing executives being deposed

about pricing, the economics of digital publishing and
other core operations has to be troubling, not to
mention the torrent of bad press for publishers.
against five publishers and Apple over ebook

prices. Industry observers complain that
sanctioning publishers and Apple on ebook
prices would in fact hurt the competitive
via computer or any other electronic

means now known or hereafter invented.
Complicating matters, though, the
contract also appears to state that Harper-
Collins must get the authors consent to

publish any digital edition.
In its original suit, HC chose not to sue the
author, but since that filing, the author has
petitioned the court to join the suit, claiming
she retains the ebook rights, and has validly
licensed them to Open Road. This of course
is not the first time the thorny question of
ebook rights has come up. In 2001, a judge
refused to grant Random Houses request
for an injunction against Rosetta Books,
finding that without a specific grant of
digital rights, such rights belong to the
author. That suit was later settled.
Is the language in HarperCollins contract
strong enough to constitute a specific grant
of digital rights? And the truly lingering
question: what is book form? Depending
upon how the case is brought, observed
CopyLaw blogger Lloyd Jassin, the big six
multinational, New York-based, publishers could either score a copyright and
unfair competition protection windfall, or
meet their digital Waterloo. That kind of
showdown seems to make little sense at this
moment in the ebook transition, and most
observers expect a settlement.
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17 APRIL 2012
LONDON SHOW DAILY 25
Celebrating 20 years of Agatha Raisin
C Beaton is the undisputed

queen of cosy crime, writes
Krystyna Green. She is the
second most borrowed
crime author from UK
libraries, and the fourth most borrowed adult
fiction author, ranking above Lee Child, Josephine Cox and Agatha Christie. This must,
partially, be due to the fact that she has an
enormous backlist more than 22 Agatha
Raisins and 28 Hamish Macbeths. But she is
also a phenomenal seller, with more than 10
million copies of her novels sold worldwide.
This year, Constable & Robinson is
celebrating 20 years of publishing MC
Beatons bestselling Agatha Raisin series.
Agatha drinks like a fish, smokes like a
chimney and is profoundly unlucky in love,
but her detecting skills are second to none.
To mark the anniversary, we are having
a year-long celebration, with the
paperback publication of As the Pig Turns
on 19 April, the publication of the new
hardback, Hiss and Hers, on 4 October,
and the e-publication of the first ever
Agatha Raisin Christmas Story, Christmas
Crumble, at the end of the year.
Edwardian novels, this will bring our MC

Beaton list to 127 books.
Q&A with MC Beaton
Krystyna Green and MC Beaton
Marion was born in Glasgow in 1936, and

her first job was as a bookseller of fiction at
John Smith & Sons Ltd. While bookselling,
by chance, she got an offer from the Scottish
Daily Mail to review variety shows and
quickly rose to be their theatre critic. There
followed a career in newspapers that ended
when she began to write Regency Romances.
I have been Marions editor for almost 12
years and I am thrilled to report that I have
just acquired, for a six-figure sum, more than
60 of her backlist Regency Romance titles.
Along with the Hamishes, Agathas, 12
Regency Romances already in print and four
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What is your morning routine?

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Where do you write?
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Constable & Robinson.
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17 APRIL 2012
Chinese ebooks waiting for convergence

Jo Lusby looks at the prospects for a consumer ebook market in China
he Chinese people have entered

the digital age with arms wide
open. China is home to more
than 500 million internet users,
and Chinese surfers spend a
total of 472 billion hours online each year.
There are more than 100 million subscribers
to mobile reading services, and an even
greater number are signed up to online literature sites offering VIP memberships and
books by the chapter. Online bookstores are
responsible for more than 40% of trade
book sales. More than 50 local ereading
devices are on the market, and of the near
one billion mobile users, a quarter own a
smartphone. All of which sounds very
dynamic and healthy.
So why, in such a highly connected
country, are we still awaiting the arrival of
the consumer ebook market?
Over the last ten years, Chinas publishers
have been forced to confront change on two
fronts. Firstly, they have embarked on a
major restructuring effort to transform the
publishing sector from a staid organ of the
state into a robust, commercial industry
operating independently of government
subsidies. As the warm blanket of financial
support was withdrawn, they were also
faced with the challenge of entertaining
and enlightening people whose own
lives, perspectives and tastes were being
transformed by Chinas economic boom.
Then, just as the new publishing economy
began to find its rhythm, the impending
ebook revolution appeared on the horizon,
threatening to turn fragile margins and
newly established companies on their heads.
Jo Lusby
now. And as any visitor to the Beijing International Book Fair over the last five years
can testify, there has been much technological action, not just talk. Handsets, systems,
formats and standards are all in place. But
the softer side of the equation how to regulate something so intangible, and specifically, how to control what is published when
the digital door has been opened has yet to
be addressed. A list of 21 companies authorised to engage in the publication, production and sale of ebooks in China was released
in 2010; two years on, however, what that
authorisation (or lack of ) actually means for
players is still unclear.
Usually, a regulatory vacuum in China
creates opportunity for savvy Chinese entrepreneurs. And yet, we are still waiting for the
convergence of the market. Recommendations have been made by central government
on pricing and revenue splits along similar
lines to agency agreements. And although it
would be fair to say that Chinese publishers
are not entirely ready for ebooks, should
Handsets, systems, formats and standards are all in

place. But the softer side of the equation how to
regulate something so intangible, and specifically,
how to control what is published has yet to be
addressed.
In a centrally managed economy like

Chinas, when a strategic priority is decided
upon, government departments must then
oversee its delivery. China has a solid track
record in securing the hardware (infrastructure and systems) of economic development
before the software (inventors and creators)
something possibly explained by the dominance of trained engineers in positions of
political power.
Readiness for a digital revolution has been
at the centre of conversations with Chinese
policy makers and publishers for some time
the right commercial opportunity present

itself, things would be made to happen at
very short notice.
It seems that, in this situation, a lack
of actual policy has presented just too
much risk for consumer platforms to be
willing to take the plunge. The logistical
challenge of setting up an ebookstore the
tie-up with a device, the availability of a
wide range of quality ebooks, contractual
agreements with publishers and authors
means that the investment of time and
reputation to launch, without concrete
official permissions, is a risky leap in the

dark. The poor reputation for enforcement
of international property rights (IPR) on the
Chinese internet also means that publishers
and authors need firm guarantees on
security before they would be willing to
entrust their top titles to an online platform.
For Penguin in China, an agreement was
signed with ebook distributor Founder
Apabi in 2009 to make its full list of Englishlanguage titles from the UK available to
Chinese customers. As well as providing
straight ebook distribution services, founder
Apabi and others are also developing Cloudbased services for third parties wishing to sell
ebooks, and Penguin is in detailed discussions, independently and through Apabi,
with the main players.
The government in China sets the rules
and businesses work within and around
those regulations. With no pre-existing
structures, and no established working
model for China to import from the west,
how consumer platforms, publishers and
authors will come together is still unclear.
And yet, this is China, and the overriding
sense is still when and how, rather than
if. Central government still wants the
nation to be in the vanguard of the digital
revolution, and that includes ebooks.
Chinese consumers have tended to prefer
one device for all their reading, music and
connectivity needs. Whether the standalone
ereader will take hold against the tablet PC
or Smartphone is one part of the debate in
publishing circles. Control is another; it
seems likely ebooks would be monitored
along similar lines to the internet, via sophisticated search engines and firewalls blocking
undesirable content, rather than through
book-by-book permission to publish under
e-ISBNs. And there are discussions underway as to whether authorities will insist on
local ebook formats, such as CEBX, as a way
to track the trade, rather than support other
international file formats.
Online retailer Dangdang has already
taken its first steps into the ebook market,
and Scarlet He from Founder Apabi confidently says that within the year there will be
eight to 10 consumer platforms offering
ebooks. Admittedly, many people (myself
included) confidently predicted the same for
2011. And yet, here we are, in the Year of the
Dragon, with the pieces in place, still poised
on the edge of a revolution and still believing that the distant rumblings continue to get
closer to being a commercial reality.
Jo Lusby is Managing Director, Penguin China
and General Manager, Penguin N Asia.
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17 APRIL 2012
Catching up with Small Demons
n his closing remarks at

the Frankfurt Book Fair,
director Juergen Boos said
that 2011 was a strong
year for startups and
perhaps no start-up had a better
reception in Frankfurt than
Los Angeles-based Small
Demons. The buzz around
Small Demons hit at a larger
trend that has emerged over the
last year the value digital is
bringing to all aspects of the
book business, beyond the
ebook question. A young
technologist with a love for
literature, Small Demons
Founder Valla Vakili embodies
that trend. In fact, he says,
the idea for Small Demons came
to him while deep into JeanClaude Izzos book Total Chaos.
To anyone whod listen,
Vakili says, Id open up
the book, point to the details
inside, and say, look, a book
can take you anywhere, all we
Valla Vakili
have to do is grab the details,

and connect them. Andrew
Albanese caught up with Vakili
to talk about Small Demons,
and its plans for the London
Book Fair.
AA: Briefly, what does Small

Demons particularly offer the
book world?
VV: Discoverability is where
we hang our hat. When we
talk about indexing books for

the people, places and things

inside them, a reimagined
discoverability is the immediate
benefit. In our world, every person, place or thing leads you to a
new book. Brixton takes you to
The Buddha of Suburbia and
London Fields; Covent Garden
through Georgette Heyer to
Wendy Holden and David
Nicholls; Savile Row from
Somerset Maugham to Iceberg
Slim. Not to mention where Doc
Martens, Zippos and Guinness
take you.
AA: Small Demons made quite

a splash at last years Frankfurt
Book Fair. What has happened
since then, and what are
you looking to accomplish in
London?
VV: Since Frankfurt weve
signed more publishing
partners, indexed more books.
We launched with titles in the
low hundreds, and were now
at 2,000 and growing rapidly
month to month. Weve also
continued to improve the search
and browsing experience on
Small Demons. At the LBF,
were really looking to continue
the trajectory that started
in Frankfurt specifically, a
global approach to rolling out
Small Demons, which is really
important to us. Visits from the
UK and London are among
the top sources of traffic to our
site, and we want to offer the
broadest selection of titles to
readers from outside the US. So,
well be talking to a number of
publishers, some of which are
new discussions, some ongoing.
AA: Youve been attending
103645


library conferences, too.

What have you learned about
libraries, and what have you
learned from libraries that
fits what youre doing?
VV: Weve held a deep affinity
for libraries and librarians from
the start, since discoverability is
so key to the library experience,
and librarians are some of
the most expert navigators of
literature and culture. Our
name, Small Demons, is inspired
by Borges, of course, and hes
forever tied with fictional
infinite libraries, as well as

serving as the Director of the
National Public Library in
Argentina. Borges wrote that
he always imagined paradise
to be a kind of library.
One thing weve learned
from librarians is just how far
there is to go in improving
discoverability so that it catches
up with the readers point of
view. So it can answer the kinds
of questions readers routinely
ask of librarians, while offering
librarians some new angles on
displays, themed events, book
talks and book clubs. We hope
we can move that needle and
that librarians will find Small
Demons not only useful but,
ultimately, essential.
AA: In the last year since

youve been working within the
industry launching Small
Demons, much has changed.
Whats your take, as a technologist with a love of literature, on
the state of the book business?
VV: You know, Im just more
excited every day. Everything
Ive experienced points to a very
healthy mix of competition,
collaboration and experimentation across the industry. The
enthusiastic reception weve
received from publishers,
retailers, authors, readers,
libraries and librarians Ive
worked in other industries
undergoing rapid change, and
its really not like this. You
know, one thing I would say is
that literature is itself a form
of technology equipment for
living, as Kenneth Burke would
say, and were only really
beginning to unpack what that
means now.
AA: Whats next for Small
Demons?
VV: More books, personalisation, sharing and open access to

the site were registration
based right now. Also, were
working on an API (Application
Programming Interface) to
allow our data to be integrated into a wide variety of
catalogues, websites and apps,
and community contribution. A
very full plate!
17 APRIL 2012
Scrapping DRM
Matteo Berlucchi explains why its not a matter of if but when publishing will
abandon Digital Rights Management
hat does
DRM mean
for
the
publishing
industry?
In theory, Digital Rights Management (DRM) software is
applied to ebooks for the purpose of preventing people from
sharing them in illegal ways. In
practice, DRM has a number of
negative and unwanted side
effects. Firstly, it damages the
user experience as ebooks with
DRM are very hard to manage
and are not interoperable. This
means that readers cant transfer
the ebook across devices easily or
at all. Secondly, under the pretence of having to protect the
ebooks with specialised software, it gives large retailers, like
Amazon and Apple, an excuse to
lock customers into their own
ereading platforms. And as far as
piracy is concerned, DRM does
very little as pirates have cracked
all the main forms of DRM long
ago, and will do so in the future
with any kind of protection the
industry will come up with.
What would be the benets
of scrapping it?
The principal benefit would be
that any ebook retailer could be
able to sell ebooks to readers
regardless of what ereading
device they use. Barnes & Noble
customers could read their
ebooks on the Kindle and vice
versa. Furthermore, readers
would gain a better user experience and it would also mean that
in most cases they would actually
end up owning the ebooks they
buy, rather than only having the
right to access them on the platform of the vendor they choose.
If publishing is to follow the
music industry, how long
before DRM is abandoned?
The music industry went
through the same problem five
years ago. Apples iPod was
dominating the market for digital music (like the Kindle today)
when EMI decided to drop the
not just on the iPod. Piracy is

fought by educating people and
prosecuting pirates in courts.
Matteo Berlucchi
DRM on their music catalogue

to enable customers to buy
music everywhere, but still be
able to listen to it on their iPods.
Within nine months all the big
five dropped DRM. It took the
music publishers five years from
the launch of the iPod to reach
this decision: the Kindle was
launched four and a half years
ago, so I think we can expect
DRM on ebooks to start going
about now. (Pottermore may be
the first crack in the wall.) Its
interesting to note that in the
most recent industry report on
music (220 pages), by one of the
leading research firms, the word
DRM does not figure at all.
Would users actually take
advantage of being able to
buy from any retailer? What
about concerns about piracy?
Like with music, where today
you can buy your music from
Last.fm, Spotify, HMV or
whomever and listen to it on
your iPod (and own the actual
files), I think this is bound to
happen to ebooks in the next 12
months. An open ebook market
would be beneficial for everyone
from readers to publishers. As
for piracy, again looking at the
music industry, recent research
from Rice University has actually shown that DRM was
encouraging piracy rather than
reducing it. The reason being
that DRM files are very limited
in functionality and users prefer
to have files in a more flexible
format to allow them to listen
to them on any device and
Will publishers take off

Digital Rights Management
following the Pottermore
announcement?
I think what Pottermore has
done is absolutely the right thing.
Charlie Redmayne, Chief Executive Officer of Pottermore,
rightly pointed out that there are
millions of copies of Harry Potter ebooks online already. Protecting them is pointless. Hes
essentially saying: The bad guys
will be bad guys and the good
guys should not be punished preemptively in case they wanted to
become bad guys! Pottermore
has opted for watermarking,
which acts as a moral rather
than technical solution. The

visible and personalised markers
in the ebooks act as a sort of
reminder to the reader that that
copy of the ebook belongs to
them and should not be shared
illegally. Why should an ebook
be worse than a paper book? I
can lend, gift, rip and scribble in
my paper books, but I cant do
anything with my ebooks (which
incidentally cost the same or
more than the paper editions
because of VAT!).
When DRM is gone, and its
not a matter of if but when,
ebooks will enjoy an even higher
growth than weve seen in the
past 24 months.
Matteo Berlucchi is Chief Executive
Officer of Anobii, the new social
retail platform for book lovers.
www.bilbary.com
Contact:
amy.riach@bilbary.com
kate.thomsen@bilbary.com
17 APRIL 2012
Youll never catch me using one

As ebook production overtakes that of hardbacks for the first time, Jo Grange looks
at the challenges for publishers as ebooks become integral to publishing
ou either love them or hate

them, but when ebook readers
exploded on to the market and
offered an alternative to the
physical book, opinions were
divided. One argument went: How can you
replace the book! The feel, the smell, the
texture... Ill never get one of those things!
Books are something tactile, something
real, a treasure, something to
love and share. Yet four years since the
launch of the first ebook reader, it is
now common to see commuters, holiday
makers, students and people from different
generations using them. Now, that
argument has been replaced with: I can
walk around with more than 1,000 books,
I can read whatever Im in the mood for,
and I can buy my books at much cheaper
prices or even get some for free.
According to the website
handheldreaders.co.uk, the early
adopters were those in their fifties,
but now the market is expanding to
incorporate younger readers, perhaps as
the cost of the reader comes down and
more players enter the market raising the
competition stakes. Since the launch of
the Kindle, a whole new market of tablets
including the Kobo eReader and the
Sony ebook readers has been developed,
which, with the continuing power of
the iPad, is leading to a buyers market for
choice and value.
There is no doubt one retailer has the
lions share of the market right now. There
are more than 900,000 books, newspapers,
magazines and blogs available to download
from the Kindle store, plus one million
free books. With ebook production stated
as having just overtaken that of hardbacks
for the first time too, this shift from print to
digital has lead to some new opportunities
for authors. Thanks to the Kindle Direct
Publishing service, budding authors can also
self-publish now so where does all this
leave publishers today?
For companies such as Bowker,
which was founded more than 130 years
ago, our evolution from a book publisher
to the services we offer today, reflects
the changing times and technological
developments
that have taken
place. As the
official ISBN
agency for
the US and
Australia, the
focus is still very

much on issuing
ISBNs, gathering
those from other
markets (including
the UK), and
making them available through services
such as our Books In
Print database. But,
our core customers
are publishers, booksellers and libraries,
all of whom need to
better serve their customers, so we create
products and services
that make books
easier for people to
discover, evaluate, order and experience;
and generate research and resources for publishers, to help them understand and meet
the interests of readers.
Today, the Books in Print database incorporates all the global data we gather and
provides this information in one easy-toaccess site, that can be used for finding titles,
conducting research and competitor analysis, and for accessing general information on
vendors, ebook platforms and online retailers. There are also additional resources such
as professional reviews, tables of contents,
summaries, full-text previews, cover images,
author biographies and awards information.
Supplying bibliographic data to Bowker
is free and, just as we assist in
marketing print titles via our suite of products for retailers, ebook retailers (including
Sony, Google
and Apple),
libraries and
school systems
worldwide, we
are also able
to promote
ebooks and other digital content. This aids in
the reach of titles on various websites and
within customers systems around our global
customers. It is also great for librarians need
for a single title record that displays all
ebook editions available.
We accept metadata in various
electronic forms including ONIX and
Excel. Also via Bowkerlink.co.uk, which is
Bowkers online publisher access system
that provides publishers with an automated
tool to update or add bibliographic data
listings into our online databases, including
Books in Print.
If you would like to submit metadata

for all versions of your works, including
where you have chosen to produce several
formats of ebooks, metadata can be sent
to us in your regular file feed with your
print products. In addition to a basic
bibliographic listing, you may wish to
supply metadata such as cover images,
descriptions, tables of contents and author
biographies, which assist in selling your
products in an online environment.
With ebooks becoming an integral part of
the publishing world and more publishers
exploring the opportunities and challenges
they offer, new models of marketing, pricing
and delivery are being created and new ways
for readers to buy and view books are
coming to the market. Some publishers sell
through ebook aggregators, others through
their own ebookstores and some offer their
books through many platforms, on exactly
the same principle that they would sell print
books. But as technology improves, sales of
ebooks will continue to increase and, if current trends are to be believed, sales of printed
books will continue to fall. Perhaps those
reluctant to embrace ebook readers will
relent and become converts after all. Who
knows, perhaps future generations
of children will learn to read without ever
picking up a physical book as the electronic
revolution continues.
Jo Grange is Marketing Manager at Bowker
(Stand L315). For further information, on ebooks
or digital content, contact jack.tipping@bowker.
co.uk at Bowker Publisher Relations. For further
information on Books In Print, email
sales@bowker.co.uk or call by the stand at the
London Book Fair.
17 APRIL 2012
US publishers in China
uch has
changed in
China over
the last
decade, but
the keys for US companies looking to do business there remain
largely the same, writes Jim
Milliot. These are flexibility and
the need to build relationships.
Cengage has been in China since
1999 and Chairman Ron Dunn
says that establishing relationships is the most important
thing to being successful in
the Chinese market. You need
to prove your credibility and
integrity, Dunn adds.
Scholastic opened a Chinese
subsidiary in 2005 and Shane
Armstrong, Executive V-P and
President, International,
Growth Markets, cites the need
to be resilient and flexible. A
company must be prepared to
adapt its business model based
on changed conditions, which
can occur from any sources, and
at short notice, Armstrong
says. Dunn also spoke of the
importance to be willing and
able to work within the Chinese
framework: You have to be
willing to do business according
to their system and adapt to the
Chinese business environment.
The most important trait of
that business environment is
working with a Chinese publisher since foreign companies
cannot publish directly to the
Chinese market; many American publishers have more than
one partner. Success in China,
M. Lui Simpson, Executive
Director, International Copyright Enforcement and Trade
Policy of the Association of
American Publishers notes
often depends on finding the
right partner.
Another point of agreement
among US publishers is that education, and science and technology are the areas of greatest
interest to the Chinese. Dunn
estimates Cengage has sold more
than 60 million units of its English Language Teaching materials, and Simpson says demand
continues to be very strong for
scientific and technical journals.
But if the Chinese are eager to
Shane Armstrong: A company

must be prepared to adapt its
business model.
acquire more intellectual

property, they are unwilling to
provide any sort of direct access
to the market, a source of frustration for American publishers.
US publishers are willing to help
the Chinese improve their expertise in various categories, but
there has to be a quid pro quo,
Simpson says. That is why she
believes Chinas presence at the
Fair could be beneficial to all
parties: It is important to showcase to the Chinese government
that the West is willing to work
with you, but that there are
concerns Western publishers
would like addressed.
Simpson notes that incremental progress has been made
in recent years on one issue of
great importance to American
publishers protection of intellectual property. The government has passed a number of
copyright laws, but the problem,
Simpson says, is enforcement.
To date, enforcement usually
takes the form of a crackdown in
a particular area for a limited
time. Enforcement needs to be
more consistent and ongoing,
Simpson explains, so pirates
dont just wait out the campaign. Simpson notes that the
Chinese government is engaged
in a new round of copyright talks
and has solicited comments from
the private sector, something its
rarely done in the past. American publishers are hopeful this
may signal a deeper commitment
to enforcement. For all the challenges that exist in doing business in China, Simpson observes:
It still remains a market of great
opportunity.
UPCOMING FROM
LITTLE WOLVES
Thomas Maltman
January 2013 ' UK Rights Available

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December 2012 ' UK Rights Available
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RIGHTS QUERIES:
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17 APRIL 2012
Holding court on the Orion stand

Mark Streatfeild recalls 20 years of book fairs
he Frankfurt Bookfair of 1991 proved

to be the last to
display those
famous orange and
brown colours of Weidenfeld
and Nicolson. I had joined four
months before, but we already
knew at the start of the Fair that
Anthony Cheetham, following
his departure from Random
House, had been in touch with
Lord Weidenfeld and, if all went
according to plan, we would
soon be part of The Orion Publishing Group. So it was just
myself, Michael Dover and the
legendary Rights Director Bud
MacLennan who were on the
stand with the occasional
appearance of Lord Weidenfeld.
And in the years that followed
he always dropped by. He made
the Hessischer Hof his home,
but Saturday afternoons would
Mark Streatfeild
be his time to visit the stand and

hed arrive with an entourage of
media moguls. Neither was it
uncommon for a big cheese in
politics and other walks of public life to appear when Lord Weidenfeld was holding court. It
would occasionally prove a little
too distracting for some of the
foreign booksellers, who clearly
found the activities on the stand
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more interesting than the list I

was presenting. It was certainly
the case when Boris Yeltsin came
by in 2000, when we published
his diaries.
There were certainly no laptops then, possibly the odd
mobile phone, and the way of
conducting business was very
different to what it is now for
both rights and sales. I used to
drive over in a large van full of
catalogues, illustrated spreads,
book dummies and numerous
jacket/cover kits to hand out, not
stopping on the way. Your diary
was fully booked from 9.30am
on Wednesday right through
until the Sunday evening, covering all parts of the world.
As Orion expanded rapidly
taking on Chapmans, Cassell,
Gollancz and much more, there
was always a lot to update people on. And with Anthony
Cheetham, it was never dull.
This was a time when auctions on the stand, and around
the time of the fair, were commonplace, and Orion and Weidenfeld certainly had their fair
share. I recall the rights people
doing some awesome deals on
Simon Sebag Montefiores brilliant biography of Stalin; as well
as a range of fiction from Julian
Fellowes debut Snobs to an
amazing array of science fiction
and fantasy; and juggling offers
on the science list, ranging from
Catherine Blackledges incredibly popular The Story of V
(which took a little explanation)
to Richard Dawkins brilliant
work, The Ancestors Tale.
The exciting world of coeditions was also the cause of
much wheeler-dealing, with
quantities and prices agreed
there and then. Thomas Pakenhams unique books on remarkable trees were always sure-fire
winners. And I shouldnt forget
childrens; Bologna, of course, is
the main event, but Michelle
Pavers bestselling Chronicles of
Ancient Darkness series was
auctioned in a number of countries during the Frankfurt Fair.
Turning then to the London
Book Fair, which itself has seen
such huge changes in these 20

years and mostly for the better.
In 1992, we had a new stand and
a new logo reflecting The Orion
Publishing Group. We had just
bought A Suitable Boy to be
published the following March
at 20 in hardback, with no discounting. It went straight to
number one in the UK, and
indeed in many other parts of the
world. We also had a young
Scottish writer, Ian Rankin,
whose Strip Jack we published
that October with an initial print
run of 1,500 copies.
The LBF is an ideal opportunity for British authors to meet
their foreign publishers. The Stalin deals were done at Frankfurt,
and then the following year we
hosted a wonderful Stalin dinner
for all its foreign publishers at
London. We traditionally hold a
Science Fiction and Fantasy Dinner for our authors and foreign
publishers, and drinks on the
stand for Gollancz debuts. On
the Trade side our Export Dinner is on the Tuesday evening,
where more than 30 customers
from around the world have an
opportunity to meet and have
dinner with a few Orion authors.
This year we have Anthony
Horowitz, Antony Beevor, Kate
Mosse, Hannah Richell and
William Landay joining us. William Landay is over from the
States, but is coming into the
Fair at lunchtime today to meet
customers and sign copies of his
crime thriller Defending
Jacob. He is new to the Orion
list, so this is a great opportunity
to meet and mingle. Three years
ago we did something similar
with Katherine Webb, author of
The Legacy, and we have now
sold it in 23 languages.
After Olympia, we had the
dreaded year at Excel (where we
were already part of the
Hachette Group), and finally
back to West Kensington where,
to my mind, Earls Court provides the perfect venue. Long
may it continue.
Mark Streatfeild is International Sales
Director, Orion Publishing Group.
17 APRIL 2012
Me and my stories
Author of the day Bi Feiyu describes his path to becoming a writer
y father is a retired
teacher. My mother is
also a retired teacher. My
eldest sister has worked
as a teacher, as has my
other sister. My wife is still a teacher. My
whole life I have been surrounded by teachers. As for me, I graduated from teacher
training college in 1987, so quite naturally I
too became a teacher. As Mencius says:
Mans greatest problem is that he likes to
teach others what to do, but I rather like my
problem I liked being a teacher.
While teaching I also had my hobby, and
that was writing stories. I only taught eight
classes a week so I had plenty of spare time,
especially in the evenings. I used this spare
time to write novels. When I was young I suffered terribly from insomnia; as soon as the
night came I was buzzing. What Im trying to
say is, writing helped me save on the cost of
sleeping pills; writing put me at ease and then
off to sleep.
There is, however, a real cost to writing
through the night, and that was being unable
to get up in the mornings. Young teachers
have their own particular issues, they often
spend the first two lessons of the day preparing, and only really teach the third and
Bi Feiyu
of commemoration to those five happy

years: I was a pretty good teacher. I learned
how to use simple language to explain
complicated things.
In 1992 I landed at the Nanjing Daily,
where I was to work for six years. Those six
years were not easy, I can tell you. The offices
were nearly an hour and a half by bike from
where I lived. A month in and I was already
regretting moving there, but there was no
going back. I was utterly depressed for the
six years I worked as a journalist, which
itself only drove me to want to write even
more. It was an almost pathological need.
Looking back on that time now, I think those
After the advent of modernist literature in China in

the 1980s, that I became an important word. Before
that I was something to be ashamed of, a stench of
selfishness that couldnt be washed off.
fourth. I went to speak to the dean of my

school and said: I only want to teach the
third and fourth periods. He asked me why,
and I responded, believing I had justice on
my side: I spend the nights writing stories, I
find it hard to get up in the mornings. Im
sure the dean had never heard such a magnificent reason before, so he agreed. His only
condition was that I provide proper, scientific lesson plans from then on. From then
on, my teaching career was never to rise with
the glorious morning sun.
Debut novel
My debut novel was published in 1991,
while I was still working as a teacher. My
colleagues, friends I should say, made
further compromises in order to show their
support, rearranging my classes for the afternoons. I have to thank them for that.
My teaching career lasted five years in
total. Those five years were happy ones.
I have decided to make a boast by way
years of feverish writing were a form of

escape, I was living in each of those stories,
like an artist selling out. It was extremely difficult for me to put my all into working with
the great team at the Nanjing Daily. This
was no ones fault, or if its anyones fault its
mine, I just couldnt be a reporter. I was good
at making false things real, but I was also
able to take the truth and write falsities out
of it. The three words I hated the most were,
Nanjing Daily reports. Just writing them
made me stupid, my world was without oxygen. By my very nature I am a person who
fabricates, I like making things up, I like the
satisfaction it brings.
Rainy Day, Breastfeeding Woman,

Shanghais Past and Clear Waters. I
also won a number of prizes, including my
first Lu Xun Prize for fiction. These successes
were perfectly acceptable. I dont mention
them to gain validation, indeed, rather the
opposite. I mention them to make me reflect.
If I had been a bit stricter with myself, my
writing career might have started then.
So when did it start? I cant put a firm date
on it. All I know is I recognised him, or
should I say, her. She had wound herself
around me for too long. Here I should
point out that this me, this self, is precious, that in the long history of modern
Chinese literature this me, this I has
been missing. We have we, not an I.
After the advent of modernist literature in
China in the 1980s, that I became an
important word. Before that I was something to be ashamed of, a stench of selfishness that couldnt be washed off.
I was trying to find myself, while
expanding on this new trend in literature of
the I, of the self. I offered my entire
youth to this endeavour. My hard work, my
anxiety, my vanity was all there in this
self. The interesting thing was, while I was
searching for myself and its relationship
to the rest of the world what I really found
was him, or her.
Magical feeling
This discovery opened up so much for me,
and my anxiety vanished. It was a magical
feeling. I relaxed. Writing was no longer a
selfish activity, and even more unexpectedly,
as I learned to relax I got a taste for selfcontrol. When dealing with him, or her, you
need self-control. This means not acting
according to your own will, you need to give
him or her space in your writing. This space
comes from my imagination, understanding and flexibility. My inner world underwent a revolution.
Who is he or she? Thats not too important. What I absolutely guarantee, however,
is that in my world he and she has absolute
freedom; I have no reason to obstruct or
divert them or their thinking, his or her
energy and growth is the most precious
thing. This is what writing is, it makes you a
humanist, it is literatures highest ambition
and its bottom line.
Third profession
In 1998, the year I turned 34, I embarked
upon my third profession, editor to the
literary magazine Flowers in the Rain. By 34
Id written some pretty good stories, ones
that I wouldnt necessarily be able of write
now, like Narration, Candy Floss on a
Bi Feiyu won the Man Asian Literary Prize in

2010 for Three Sisters (Telegram Books). He will
be talking about his life and work in conversation
with Rosie Goldsmith, today, Tuesday 17 April at
11.30am, at the English PEN Literary Cafe. The
event will be followed by a book signing.
Abu Dhabi International Book Fair - the ideal venue for

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Arab Rights Showcase
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17 April 2012

Big names, buzzy debuts

hile the first

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zero, he said, price fixing or

BDS and Nielsen win British

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LONDON SHOW DAILY

Open Road launches international

pen Road Integrated

Mondadori CEO Maurizio Costa

usual e-tailing outlets including

n a bit of creative dealmaking, agents Peter

to the agency. The agency was

Fourth Estate has Awesome buy

the Guardian and a contributor

Salamonsson shops new Swedish

Academy of Writers. Geim

At the HarperCollins party, the traditional fair-opener: (from left)

Ingram delivers content to the widest breadth of

LONDON SHOW DAILY

Royal presence at China launch

wo high-ranking members of Chinas

From left, Michael Gove, HRH The Duke of York, Li

Uggie the book of the Fair?

ublishers are hot to

Elephants and commercial work most recently

Penguin Childrens has

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8 LONDON SHOW DAILY

Past the point of no return

s I write this, a couple of weeks

Brave new world

when that change will happen. But what

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