Hồ sơ mẫu
NGUYEN THUY DUNG
Date of Birth:
20 February, 1972
(84 8) 999 9999
(0 90) 9 999 999
169/B9/9 Dien Bien Phu Street, Ward17, Binh Thanh District, Ho Chi Minh City, Vietnam
EXPERIENCETrung Nguyen Coffee, Ho Chi Minh City; 2001- presentMarketing Director
Lead group responsible for designing and maintaining sector-widemarketing programs.
Develop and implement marketing strategies that include advertisingand multi-brand consumer promotions.
Represent the marketing department on a cross-functional teamresponsible for optimizing product procurement and productionprocesses.
Unilever, Ho Chi Minh City; 1997 - 2001Brand Manager, 1999 - 2001
Responsible for developing fact-based marketing plans for coffee brandsthat led to 7% increase in sales volume.
Devised a major shift in high-end coffee marketing strategy away fromfocusing on taste (key category driver) to communicating the brand'semotional benefits.
Designed a program that generated incremental sales of 400,000cases and provided field sales staff with selling tools that met theneeds of individual customers.