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THIS WORK IS LICENCED UNDER CREATIVE COMMONSATTRIBUTION-NON-COMMERCIAL-NO DERIVATIVE WORKS 3.0 PHILIPPINES LICENCE
THIS WORK IS LICENCED UNDER CREATIVE COMMONSATTRIBUTION-NON-COMMERCIAL-NO DERIVATIVE WORKS3.0 PHILIPPINES LICENSE
A Vertical MarketSolutions for RetailReader
by Abram John A. Limpin
A VERTICAL MARKET SOLUTIONS FOR RETAIL READER BY ABRAM JOHN A.LIMPIN
2
nd
Term, SY2008-2009
2 |Page
TABLE OF CONTENTS
Chapter Title PagePreface
………………………………………….………….……………………………………….. 4
Dedication
………………………………………….……………………………………………… 5
Part 1 - Book Reviews1.1.
The Cluetrain Manifesto
Chapter 1 - Internet Apocalypso……………………………………………….……… 8Chapter 2 - The Longing……………………………………………………………..... 11Chapter 3 - Talk is Cheap……………………………………...………….…………... 14Chapter 4 - Markets are Conversations………………………………………………. 16Chapter 5 - The Hyperlinked Organization…………………………………............. 19Chapter 6 - EZ Answers……………………………………………………………...... 21Chapter 7 - Post-Apocalypso…………………………….……………………………. 23
1.2.
e-Retailing
by Charles Dennis
Chapter 1 - The World of e-Retailing…………………………………………………. 26Chapter 2 – E-Retailing in Practice…………………………………………………... 29
1.3.
The Long Tail: Why the Future of Business is Selling Less of More
Why the Future of Business is Selling Less of More……………………..……….. 33
1.4.
Web 2.0 Heroes Interviews with 20 Web 2.0 Influencers
Chapter 1 - Max Mancini - eBay………………………………………………………. 36Chapter 2 - Alan Meckler - Internet.com……………………………………………… 39Chapter 3 - Eric Engleman - Bloglines……………………………………………….. 42Chapter 4 - Gina Bianchini - Ning…………………………………………………….. 44Chapter 5 - Dorion Carroll - Technorati………………………………………………. 46Chapter 6 - Raju Vegesna - Zoho…………………………………………………….. 49Chapter 7 - Richard MacManus - Read Write Web…………………………………. 52Chapter 8 - TJ Kang - ThinkFree……………………………………………………... 54Chapter 9 - Patrick Crane - LinkedIn…………………………………………………. 57Chapter 10 - Shaun Walker - DotNetNuke…………………………………………… 60Chapter 11 - Biz Stone - Twitter………………………………………………………. 62Chapter 12 - Seth Sternberg - Meebo………………………………………………... 65Chapter 13 - Joshua Schachter - del.icio.us…………………………………………. 68Chapter 14 - Ranjith Kumaran - YouSendIt………………………………………….. 71Chapter 15 - Garrett Camp - StumbleUpon………………………………………….. 73Chapter 16 - Rodrigo Madanes - Skype………………………………………………. 75Chapter 17 - Rod Smith - IBM Corporation…………………………………………… 77Chapter 18 - Tim Harris - Microsoft Corporation…………………………………….. 79Chapter 19 - Bob Brewin and Tim Bray - Sun Microsystems………………………. 81Chapter 20 - Michele Turner - Adobe Systems Incorporated………………………. 83
A VERTICAL MARKET SOLUTIONS FOR RETAIL READER BY ABRAM JOHN A.LIMPIN
2
nd
Term, SY2008-2009
3 |Page
Part 2 - Reaction Papers2.1. The Cluetrain Manifesto – 95 Theses
…………………………………………. 87
Part 3 - Final Project
3.1.
A Systems Analysis Study on the Online Systemof Sydney’s Cellphone Shop
………………………………………….………….. 185
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