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THIS WORK IS LICENSED UNDER A CREATIVE COMMONS ATTRIBUTION – NON-COMMERCIAL –SHARE ALIKE 3.0 PHILIPPINES LICENSE 
VERTICALLY –UP
AVERTICAL MARKET SOLUTIONFORRETAIL READERby:Frida Shane V. Felisco
 
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Preface ………………………………………………………………….. 3Dedication ……………………………………………………………… 4The Cluetrain Manifesto …………………………………………… 595 Theses ………………………………………………………………. 21Book Review ………………………………………………………… 117E-commerce Site Heroku Application ………………………. 171
TABLE OFCONTENTS
 
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Hello readers!You are a market. You are Retail.I present to you this book entitled, A Vertical Market Solution ForRetail Reader. It is a collection of all the things I have done in my VerticalSolutions (VERTSOL) course.Inside you will find my opinions, thoughts, and idea with regards toRetail or Retailing. Follow the markets, the companies, and participate in theconversations. There is more to retail than just buy and sell – retailing hasevolved and becomes more exciting.The pages are all set and waiting, so read on, and welcome toRetailing!Enjoy!Frida Shane V. FeliscoThe AuthorA Vertical Market Solution For Retail Reader. 2008
PREFACE

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