Dr. Fons Trompenaars on Corporate Culture
1. We´re going to watch a video in which intercultural communication expert Fons Trompenaarstalks about the differences in corporate culture in different cultures, but before we watch:-
What do you understand by
Why is it important to understand the corporate culture that your international partners workwithin?
2. Here are some words which we can use to describe corporate culture.
respect for authority person-oriented management by objectivesmanagement by passion organised chaos hierarchical power-oriented structured task-oriented egalitarianvision, mission and values are key
Check any words which are new for you
Circle those which you think describe the corporate culture where you work. You can alsoadd others terms that apply to your organisation
Share and compare the words you have chosen with your colleagues3. Fons Trompenaars has identified four types of corporate culture:
- The Guided Missile- The Eiffel Tower- The Family- The Incubator
Based on their names, what characteristics do you think these four types of corporate culture have?Which type of corporate culture do you think your organisation has? Why?