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Hirpara Piyush Roll No.

19 Strategy as a simple rule


Strategy as a simple rule in this case study the author is talking about chaotic market. Chaotic market means the trend of market is change rapidly and future of market is unknown/ unpredictable. So because of changing market trend the organization need to change their strategy as per market trend. In generally strategy is depending upon in which industry we are operating. They are main three rules for strategy 1) Establish a unique position in market through indentifying an attractive market locate a defensible position fortify and defend. 2) Leverage resource through established a vision build resources leverage across market. 3) Pursue opportunities jump into the confusion keep moving seize opportunities finish strong. Simple rule for strategy How to rule Make rule or strategy in this way it should help both company as well as customer. Make something unique from other competitors, so both getting benefit of it. Boundary rule Here in this stage the manager of the company should have knowledge which are the opportunities available for us or as per our capabilities so we can compete it. There are many opportunities are but some of them are out of our reach. Priority rule

Now in above stage we find opportunities in market so we can compete with these opportunities but here we have to give priority on the basses of 80:20 rules. Timing rule Timing is very important in chaotic market because many opportunities on the bases of time if we late to enter in market so we lose the opportunities. Exit rule If we know entry rule means timing rule so also should have to know exit rule. Because if we dont know where to stop it is not working in chaotic market. The optimal number of rules for a particular company can also shift over time, depending upon the nature of the business opportunities. In a period of predictability and focused opportunities, a company should have more rules in order to increase efficiency. It is important for the companies with simple rule strategies to follow the rules religiously think ten commandments, not optional suggestion-to avoide the temptation to change them too frequently.

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