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Table Of Contents

Definition of Social Media
History of Social Media
A Minefield of Opportunities and Risks
Delivering Value: The Social Media Strategy
The Evolution of Social Media Strategy
Developing the Strategy
The Social Media Plan
How It Can Go Wrong and What to Do
Listening
Learning
Responding
Measuring
Sharing
The Social Media Policy Team
Internal and External Stakeholders
Social Media Policy Training
Strategy and Planning Risks
Execution and Process Risks
Other General Risks
Boards of Directors
Executive Oversight
Project/Process/Tactical Oversight
Legal, Compliance, and Risk Assessments
Assurance Providers
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Auditing SM - governance and risk

Auditing SM - governance and risk

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Published by Wim Borghuis
Auditing SM - governance and risk /
Auditing SM - governance and risk /

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Published by: Wim Borghuis on Apr 19, 2012
Copyright:Attribution Non-commercial

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04/20/2012

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