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Tesco Mobility - Enabling Mobility for UK's Largest Retail Company

Tesco Mobility - Enabling Mobility for UK's Largest Retail Company

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Published by: estdocs on Apr 19, 2012
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10/31/2013

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 1 © 2012, Endeavour Software Technologies
Tesco Mobility – Enabling Mobility for UK’s largest retail company
 
Tesco, $100-billion+ Britishretailer, operates in 14 countrieswith more than 5,000 retailstores. Other than traditionalretailer offerings, Tesco offersservices e.g. banking, insurance,travel services, online shopping,mobile phone services, weight-loss consulting, vision care,mobile applications, and more.Tesco is recognized astechnologically advancedcompany due to its broader ITvision and the mobility initiativesthat it had taken since 2010.Tesco was awarded “
MobileRetailer of the Year
” award in2011.
Mobile & its impact on Retail
Mobile plays an important role in consumer’s shopping journey today. Today’s consumers are smartand use their smartphones to do thorough product research, check online reviews, and compareprices - particularly on big-ticket items before making a buying decision.
The Evolving Consumer – Retailer Interaction
 
 2 © 2012, Endeavour Software Technologies
This change in shopping behavior has made brick and mortar retailers look at innovative ideas, toolsfor engaging customers. In such a scenario, smartphones and particularly mobile applicationsprovide a great platform to retailers to connect their customers and engage them by providing apersonalized shopping experience and building customer loyalty. Retailers have a critical need toadvance their systems and look at more intelligent technologies to provide consumers aninteractive shopping experience at store and while on the move. Additionally, rapidly changingmobility landscape, evolution and adoption of mobile devices, and application marketplaces, isforcing retail CIOs to strategically consider mobility as part of their overall IT strategy.The traditional shopping experience is changing; and the change is likely to be happen even fasterand more dramatic than the initial wave of mobile phone adoption that today means over 4 billionpeople use a mobile phone.
Challenges to be addressed
Some of the challenges that retailers face today are
 
Open Standards.
Use open standards and make it possible to build a standard API thatdevelopers can use to build interoperable, scalable and cost-effective applications.
 
Platform Agnostic.
The mobile initiatives must have wider acceptability acrossmultiple and popular mobile platforms.
 
Rich Consumer Experience.
Build richer, more enjoyable, more efficient and morerelevant and personalized shopping experience.
 
Social Shopping.
Leverage social aspects of buying behavior to make shoppingrecommendations.
 
Change in Retail Environment 
Changes required in existing retail environments tocater to the above requirements.
Case Study – Tesco Mobility
Tesco is focusing on technology improvements as a key driver for growth in the UK andoverseas. Mobility is one of the key components in Tesco’s overall IT strategy. According toTesco’s CIO Mr. Mike McNamara, the rise in use of mobile devices - particularly smartphonesand tablets - has prompted a pronounced shift in how Tesco sells its products online and alsoat its stores, so becoming a multichannel retailer is another key goal for Tesco.As part of mobility initiatives, since 2010, Tesco has launched mobile website and number ofmobile applications including grocery application, Tesco finder application, Tesco Bankapplications, Clubcard application. Tesco is looking at mobility in a big way to provide a totalprice transparency to consumers by providing them access to product information, prices,social reviews with the use of kiosks, smartphones to help customers shop in-store, online oron the move. Tesco mobile applications are platform agnostic e.g. supported on multiplemobile platforms.Another key pillar of Tesco's IT strategy is the access to a vast skills pool at Tesco HindustanService Centre (HSC), a Bangalore-based captive facility that provides IT, back-office and
 
 3 © 2012, Endeavour Software Technologies
business services and thru its specialized mobility vendors.In 2010, Tesco organized a code-a-thon called “Tesco Android Challenge” and invited numberof companies including Endeavour to compete with each other and demonstrate technicaldepth and overall mobility experience. Endeavour outshone all the other contestants and wasselected by Tesco as their niche mobility vendor partner. Since 2010, Endeavour is helpingTesco with mobile innovation and provides advisory services, technology validation services,development and testing services to Tesco teams in UK and at Tesco HSC, INDIA.
Services Offered by Endeavour-The Mobility Company
Endeavour provides the following technical and advisory services to Tesco for development of Tescosuite of mobile applications:
 
 
Mobility vision, roadmap articulation
 
Mobile Applications Strategy (Native vs. Hybrid vs. Mobile Web)
 
Technology Validation and Design
 
Advisory Services
 
Development Services
 
Testing and Integration Services
The Solution – Tesco Suite of Mobile ApplicationsTesco Groceries
Tesco Groceries application allows users to add/remove products to/from basket,
 
MobileTechnologyAdoptionQuick WinPilots andPoCTrainingTescoMobilityProcess
Ideation Innovation Production
 
Train I/T Teams in Tesco onemerging mobiletechnology, deployment andsupportSeeding Center ofdeveloping the next set ofapplication experts andleaders of mobility withinTescoBring Technology Outside – In with help of EndeavourInitiate POC & otherprojects with help ofEndeavour to vet out needs,technology & solutionsDevelop a standard processwithin Teco I/T to managemobile enabled application& solutionsLeverage Endeavour’s CrossPlatform/ HybridExperience

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