Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
ComboApp Case Studies 2012

ComboApp Case Studies 2012

Ratings: (0)|Views: 18|Likes:
Published by ComboApp
Professional iPad, iPhone app promotion service. It presents case studies for the various range of iPad, iPhone, and iPod touch apps promoted on the App Store by ComboApp Marketing & PR Agency.
Professional iPad, iPhone app promotion service. It presents case studies for the various range of iPad, iPhone, and iPod touch apps promoted on the App Store by ComboApp Marketing & PR Agency.

More info:

Published by: ComboApp on Apr 19, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

04/19/2012

pdf

text

original

 
 
Yubi Games
Angry Boo (Games)
January 25
th
, 2012
Background
 
Spain-based Yubi Games is a fully owned subsidiary of Group Gigigo. Yubi
 
Games has released several entertainment apps and mobile games in different platforms and along with Gigigo Group has accounted more than 35 millionapps/games downloads worldwide.
Challenge
 
Yubi Games contacted ComboApp prior to initial release of their freemiumstructured game "Angry Boo" for the iPhone, iPad, and iPod Touch. The gameitself was submitted into the historically competitive Arcade and Action game categories on theApp Store. The client sought to drive Angry Boo to be effectively noticed by potential users
 
throughout these categories and subsequently increase their player base.Angry Boo is a fast paced arcade adventure that charges players with helping Boo the ghost get
 
as many gold coins as he can by strategically jumping from one spider web to the next, while
 
avoiding ornery bats and other obstacles along the way. With gameplay that challenges users tocalculate height and distance with each jump, and small landing spaces that don't leave much tochance, this exciting game represents an engagingly refreshing new spin on the mobile platforming genre.
Solution
After reviewing our signature services, the client opted to put together a marketing campaign on behalf of Angry Boo which consisted of the following ComboApp Mobile Marketing Solutions:
 
App Store SEO
 
App Description
 
Forum Release Announcement
 
Branded Press Release
 
Twitter Boost
 
Guaranteed submission to 10 Major Review Sites
 
Mainstream Promotion via Facebook 
 
 
2
 
Results
ComboApp executed all marketing measures ordered by Yubi Games in a swift fashion, andtimed to make the largest possible impact amongst the app engaged public at large. Effective pre-planning and execution methods were integral in helping to push Angry Boo to successwithin the App Store. The app broke through into Top 100 of iPhone Arcade and Actioncategories on January 25
th
, 2012, where it remained for more than a week.The success of ComboApp’s marketing efforts were highlighted on January 28
th
, 2012, whenAngry Boo was simultaneously ranked as the 6
th
most popular app in Apple’s Top Free iPhoneArcade Games category, 4
th
in its Top Free iPhone Action Games Category, and 21
st
in itsoverall Top Free iPhone Games list. As an added measure of its attained prominence, Angry Booalso peaked as the 24
th
most downloaded app on the App Store as a whole on January 28
th
aswell.
 
 
3
 

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->