Professional Documents
Culture Documents
Kassondra Musick
Muncie, IN 47306
November 9, 2008
ABC, Inc.
Burbank, Ca 91521-4551
Dear Sirs,
Please take the time to carefully review the following information and
notify me if you have any further questions. Thank you for your time
and consideration.
Sincerely,
Kassondra Musick
“Nothing Else is a Pepsi”
invented in the 1890s, a brutal war began between their company and
less satisfying than their own. Pepsi has recently created a commercial
shows what the product is as well as its rival, and strays from false
persuaded.
the emotions of the consumer. The opening scene shows a small diner
with one waitress making coffee. Already, the consumer is placed into
family pictures, pat each other on the backs, and laugh together. By
himself ifCoke and Pepsi are supposed to be rivals; why are they
getting along?
The situation starts to get a little weird when the Coke man slides
his can over to the Pepsi man, but when the Pepsi man takes a drink,
he smiles. The consumer can still hearthe soothing song plying in the
man gives his can to the Coke man and he takes a sip and smiles.
However, when the Pepsi man tries to take his can back, the Coke man
will not give it to him. A fight breaks out in the diner, but the soothing
vs. Coke).
book that many people “feel that commercials do not indicate much
about the product or its quality” (227). Showing a slogan at the end of
a commercial for three seconds with the name of the product will leave
the audience remembering the fancy commercial, but most likely not
the product’s name. The Pepsi commercial not only involves the
product, but the product is the main idea. However, the consumer
until close to the end. Pepsi does this in order to keep interested both
those who prefer Pepsi and those who prefer Coke so no one loses
promoting.
know which product they should buy in place of the other product. The
quite mean at times and show the competitor as “the bad guy” or
extremely cruel. Pepsi plays it clean and careful with this commercial,
in hopes the consumers will see and commend the company for doing
so .
The Pepsi Company is also smart not to use what authors of the
that a specific shoe is not what makes you run or jump better; instead
commercial that says drinking Pepsi will make you stronger, the
they are honest and are not trying to cheat their customers. This type
it?
well created. However, one might ask, what’s the point? Pepsi and
Coke have always rivaled with each other, but how does the nation
really decide which is better? The main reason is not the ads and
Challenge [that] revealed that [flavor] seems to be the last thing that
par. 4). Pepsi can put as many commercials out there saying they are
better than Coke, but a person who has been drinking Coke all his life
will most likely keep drinking Coke. The truth is, both Pepsi and Coke’s
drank all the time. I have a friend whose entire family drinks only coke
and will not even think of trying Pepsi. Through a blind taste test we
and that is what our brains thought of as "the better one”. Our brains
know what drink we prefer and remembers the taste so when we drink
it, we say we like it. Including recording blind taste tests and
company’s building down, the war will continue. This means Pepsi may
Great research Kassi, This paper is really exceptional. Just see if you
Works Cited
Connor, Steve. “Official: Coke takes over parts of the brain that Pepsi
<http://www.hnl.bcm.tmc.edu/cache/coke_pepsi_independent_co_uk.ht
m>.
“FAQ.” ABC.com. 2008. American Broadcasting Company. 4 Nov. 2008
<http://abc.go.com/site/faq.html#1>.
2008
<http://www.mediaawareness.ca/english/resources/educational/handou
ts/advertising_marketing/food_ad_strategies.cfm>.
Jha, Alok. “Coke or Pepsi? It’s all in the head.” World News. 2004.
<http://www.guardian.co.uk/world/2004/jul/29/science.research>.
Martin, Susan, ed. The effects of the mass media on the use and abuse
Alcoholism, 1995.
http://pepsi.com/>.
<http://www.youtube.com/watch?v=EMo6o0BtFG8>.
<http://web.ebscohost.com/ehost/detail?vid=6&hid=104&sid=bd3812
54-
a3e44adab7fd818422f973a3%40sessionmgr104&bdata=JnNpdGU9ZW
hvc3QtbGl2ZQ%3d%3d#db=aph&AN=12649224>.
Reynolds, Thomas J., Jerry C. Olson, ed. Understanding consumer