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Earth Hour

Earth Hour

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Published by: snguidemynah on Apr 20, 2012
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How Earth Hour began.
In 2007, WWF-Australia inspired Sydney-siders to show their support for climate change action inthe first ever Earth Hour event. It showed that everyone, from children to CEOs and politicians,has the power to change the world they live in. In Sydney, Australia, 2.2 million individuals andmore than 2,000 businesses turned their lights out for one hour to take a stand against climatechange. In 2008, the plan was to take Earth Hour to the rest of Australia. But then the City of Toronto,Canada, signed up and it wasn’t long before 35 countries and almost 400 cities and towns werepart of the event. It said something compelling to the world: that the climate challenges facing our planet are so significant that change needs to be global.With the invitation to ‘switch off’ extended to everyone, Earth Hour quickly became an annualglobal event. It’s scheduled on the last Saturday of every March – closely coinciding with theequinox to ensure most cities are in darkness as it rolled out around the Earth.
This year Earth hour has launched “I Will If You Will” on YouTube to showcase how everyone hasthe power to change the world we live in, bringing together the world’s biggest social videoplatform with the ‘world’s largest action for the environment’. The ask is simple, head to YouTubeto tell us what you are willing to do to save the planet or accept one the challenges we’ve alreadyreceived from our supporters.
Preview Image:Earth Hour is organised by the World Wildlife Fund (WWF). With almost 5 million supporters and aglobal network in over 100 countries/territories, it’s one of the world's largest and most respectedindependent conservation organisations. WWF’s mission is to stop the degradation of the Earth'snatural environment and build a future where people live in harmony with nature.
- WWF Australia begins to look at new ways to take climate change mainstream after beingconfronted with serious scientific dataWWF Australia meets with advertising agency, Leo Burnett Sydney to discuss ideas for engaging Australians on the issue of climate change
2005 -
 A campaign based on hope not fear, and the idea that everyone can take personalresponsibility for the future of the planet we live on, is envisioned
WWF Australia and Leo Burnett Sydney start developing the concept of a large scale switch off.The project has the working title, "The Big Flick"
2006 -
Leo Burnett is tasked with the challenge of coming up with a campaign name thatrepresents more than simply flicking off lights –Earth Hour is born. The Earth Hour name allowsthe campaign to broaden the focus from “lights out” to sustainabilityWWF Australia and Leo Burnett Sydney take the concept of Earth Hour to Fairfax Media askingFairfax to back the event – they agreeSydney Lord Mayor Clover Moore MP agrees to support Al Gore's An Inconvenient Truth movie is released bringing worldwide attention to the issue of climate changeThe Stern Report, which discusses the effects of climate change and global warming on the worldeconomy, is released in October. Words of warning for what lays ahead from an economist – notfrom a scientist - sends a warning to governments globally about the cost of ignoring the threat of climate change
31 March 2007
The inaugural Earth Hour is held in Sydney Australia 7.30pm - 8.30pm, 2.2 million Sydneysidersand 2,100 businesses participateThe Intergovernmental Panel on Climate Change (IPCC) releases a report highlighting the risks of rising temperatures, further highlighting the need for urgent solutions
April 2007
Plans are developed to make Earth Hour a national event in Australia, but international interest ishigh and cities began signing up to the next Earth Hour campaign
29 March 2008
Earth Hour is held in 371 cities and towns in more than 35 countries globally at 8pm-9pm. A highlyconservative estimate concludes that 50 million people participate. This number could have beenas high as 100 million people
28 March 2009
Earth Hour held on Saturday March 28 at 8.30pm-9.30pm. Hundreds of millions of people in morethan 4,000 cities and towns across 88 countries switched off their lights for one hour, creating avisual mandate for action on climate change effectively kick-starting the world’s first global vote.
July 2009
Earth Hour's Vote Earth campaign releases the Vote Earth symbol calling on citizens of the worldto show their vote for Earth over Global Warming.
November 2009
Earth Hour’s Vote Earth launches The People’s Orb, a shimmering silver sphere encasing a 350gigabyte hard drive with video, images and documents representing the hundreds of millions of people who voted Earth to call for action on climate change. A tangible representation of the voiceof the world’s people, The People’s Orb relays from Sydney to Copenhagen in the care of a varietyof custodians ranging from former heads of state to iconic rock stars.
December 2009
Global awareness of climate change soars to unprecedented levels during an historic meeting of 192 nations at the UN Climate Change Conference in Copenhagen, Denmark. Vote Earthcampaign culminates on 16th December with Earth Hour Copenhagen. The People’s Orb, is
entrusted to UN Chef de Cabinet, Vijay Nambiar to be presented to world leaders. The People’sOrb takes centre stage in the plenary on the final day of the conference alongside UN Secretary-General, Ban Ki-Moon, in front of President of the United States, Barack Obama, Danish PrimeMinister Lars Løkke Rasmussen, COP President and Climate Minister Connie Hedegaard andover 100 heads of state.
27 March 2010
Earth Hour is held on Saturday March 27 at 8.30pm-9.30pm and succeeds in being a global call toaction to stand up, to take responsibility, and lead the global journey to a sustainable future. Arecord 128 countries and territories take part and iconic buildings and landmarks from Asia Pacificto Europe and Africa to the Americas stand in darkness.
26 March 2011
Earth Hour is held on Saturday March 26 at 8.30pm-9.30pm and continues to break records for participation with 135 countries taking part. Earth Hour 2011 is the first Earth Hour to go beyondthe hour, by asking supporters to think about what else they can do to make a difference.Beyondthehour.org is launched to give supporters a place to share stories and pledge to do more.
31 March 2012
Earth Hour 2012 will be held on Saturday March 31 at 8.30pm-9.30pm wherever you are in theworld. So save the date and keep coming back to earthhour.org to find out what’s in store.
How your University or School can support EarthHour
At 8.30pm on Saturday 31 March 2012, hundreds of millions of people across the globe willswitchoff the lights of homes and businesses for one hour – Earth Hour, the world’s largest publicenvironmental action – acknowledging a commitment to go beyond the hour with actions thatbenefit the planet in the year ahead. Your university or school can make a great contribution tothisglobal pursuit of ongoing environmental change.Universities and schools can support Earth Hour 2012 by firstly switching out the lights of theircampuses and school grounds and encouraging students to also participate. As educators andlocal influencers, universities and schools are well positioned to be a driving force of actionsbeyond the hour by leading, educating and encouraging students and local communitymembers tomake ongoing changes to reduce their impact on the planet. Show current and future studentsyou’re supporting Earth Hour and contributing to global environmental change! The following information outlines the various ways a university or school can make an ongoing
Earth Hour
commitment, be it big or small.
Switch off non-essential lights at 8:30pm on Saturday 31 March 2012
 Turn off non-essential lights in your campus, school grounds, buildings and facilities duringEarthHour 2012 from 8:30pm-9:30pm on Saturday 31 March 2012. Join other committed universities,schools and community groups around the world in this global celebration of our planet.For larger buildings, plan ahead with facilities and building managers to manage thelogistics of switching off non-essential lighting for
Earth Hour 2012
– including neonlights – in and around your properties.Have a practice run during class on Friday 30 March that the whole school canparticipate in.
2) Register your commitment on www.earthhour.org
Show your support for Earth Hour 2012 by signing up at
andsharing your ongoing actions for the planet with the people of the world. It’s free and we’ll sendyouregular Earth Hour updates with inspiring actions from people and communities across theglobe.

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