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Food Letter 06

Food Letter 06

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Published by Sunlight Foundation

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Categories:Types, Letters
Published by: Sunlight Foundation on Apr 20, 2012
Copyright:Attribution Non-commercial

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01/14/2014

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07/20/2011
10:39
FAX
202
225
2013
REP.
JOE
PITrS
lCongrts9'
of
tbt
Otdttb
ED5(Jington.
20515
/
The
HOhorableKathleen
Sebelius
SecretarY
.
Department
of
HealthandHuman:Services200IndepeIidence
SW
_Washington,D.C.
20201
July
18,2011
,I
i
i
-I
..
Ii·
The
Secretary
'r.·
.
u.s.
of
Agnculttire
1400
Indep.-.
,ce
SW
.
Wasbingtollj.
202SlO
The
Chainnam.
Ii;
'.
Federal
;.
.
600
Pennsyl
····aAvfMIue,!N.W.
20S.
.
C-
c.
c
o.
r
;j
N
v
DearSecreup,rSderetarySebelius.andChainnan
Leibowitz:
lelidingconfectioneryproducing
in
the
nation,.
ptoviding21,000andproducingapproximately
$9.3
billion·worth
of
pt0ducts'i1!Y,
we
'Write
to
express
oursignificant
and
immediateconcerns
over
the
'..
,
_Preliminary!-.
osed
Nutrition
Principles
to
Food
Marketedto
Children
by·the-IntemgencyWorking..
urgeyou
to
wi1hdraw
theseoverreachin
and
misguid.itd
principlesthatblatantlt
an
industry
that
has
made
extensivevoluntaryover
the
years
to
adverthinglltochildren.:..
Therepresentan
alarming
regulatoryoverreachonthe
part
ofinembers
of
the
Group.
As
youknow,
the
FY
2009
Omnibl:Js
AppropriationsAct
directed-the
IlJ$Ii>A,
Ft!c,
cnc,
and
FTC
to
completea
study
and
to
providerecommendations
in
the'form
df.
:reportlto
Onngress.
However,forreasonsthat
remain
the
Interagency
WC0mplete
the
study
or
deliverareport,
butinstead
proceeded
to
proposesweeping
niliJIketi1!lg
goideline.s.While
the
principles
put
forth
bytheInteragency
Wotking
:onI»lIptme
theyarestillcausefor
concern.
as
they
appear
to·
be
atl-a.ttcm1pt
to
regulateaction.Atatime
of
bUdget
constraintsandcompeting
>agency
.
Priorities,
it
:is
itubHnk
to
learn
thatvaluable
agency
resourceshave
been
diverted.
to
seek
objectivesibe
iJIltent
of
Congress.
;
/'
-
E'
sednutritionstandards,mostfoodandbeverageproducts
I1UUIUfactured
in
the
state
.
acould
no'
longer
be
marketed
to
childrenandteens.
In
addition,theInteragency:\Vlijking
i.
up
proposed
marketing
restrictions
-have
the
potentialto
impede
thebusinessandieon$lunityinvolvement
of
many
of
Pennsylvania'sleading
food
andbeveragethosethatmanufactureandmarket
the
vflSt
majmity
:of
chocolate
andsugar
saitl
in
theUnitedStates.Bybroadlymarketing
to
include
;
.
I
I
i
°i
!
:
:
I:
I
I
I
i
I:
",
-I
,I
PRINTED
ON
IlECYCLEOPAPER
 
07/20/2011
10:40
FAX
202
225
2013
!:
,:
I'
REP.
JOE
PITTS
1
,
-d$plays,
_well
astelevision,radio,
med1a,
coabieswetud
tiCt
be
permtttedtouse
eqwty
charactersorsportsheroesonmanypackages
hbuld
longer
designandmarketseasonal
shapedand
seasonal
Wrapped
.
products,chocolate
Easter
BunniesandSantas.--
:
:
I
In)
'
on,1i$1:initheability
of
companies
or
brands
to
sponsorlocalandnationaleventsand
,tots
teamts,
especiallywhenthose,sponsorshipswould
be
visible
to
teen
,audiences,
wouldimp
t
hOt
on1y:majorentertainmentevents,butalsoandperhapsmore
imjJoDtantly,
remove
wats
that
smallbusinesseslend
their
support
to
communities.Industry
has
'
made
great
through
selfregulation.
We
urge
you
all
to
examinetheChildren'sand;'IfvemgeAdvertisingInitiativeandtheenormous
progr-ess
m.a4le
overthe
past
.
I'
"req0gnWltheneedtoaddressthegrowing
t.rend-9f
childhoodobesity,
food
marketing
i$j
otttyoneaspeet
of
thelargerpuzzle.Lack
of
physicalactivity,unhealthyeatinghabits,
·and
$RJcial1ra.ctors,
such,as
socio-economic
status,
are
additionalcontributingfactors
of
cl:Wd-koad
P$i
tY
,
according
10
theDepartment
of
HealthandHuman
Serwices.
.Ironically,ttiese
gaKj'
Pres1would
restrictcompanies'
effortstohelpimprovephysicalfitness
in
theirlocal
atDWs,
bY]!l
hihltingthemfromsponsoringschoolandcommunity-basedathleticprograms,
;)
It
is
J
put
fortha
set
of
industryguidelines
that
inherentlycontradict
federal
are-
notsufficientresearch
and
analysis.
Forthese'reasons
we
urgeyou
to
wiIlb.<law
thePlefurlinaryProposedNutritionPrinciples
to
FoodMarketed
to
Childrenand
proccectllw.i1h
thedirection
to
completethe
study
required
by
Congress
and
complyOrder13653
by
assessingthecost
of
theproposedmarketingrestrictions,ensuringthe
costS,
anddemonStratingthattheproposedrestrictions
will
help
corisumers
bliBId
&ealthy
diets,
based
onobjectivescience.Sincerely,
!:
_1'!tJo1511
..
![r-
,.
I
.
I:
I
.",

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