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Food Letter 07

Food Letter 07

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Published by Sunlight Foundation

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Categories:Types, Letters
Published by: Sunlight Foundation on Apr 20, 2012
Copyright:Attribution Non-commercial

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11/27/2012

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October11,2011TheHonorableKathleenSebeliusSecretaryHealthandHumanServices200IndependenceAvenueSWWashington,DC20201TheHonorableJonLeibowitzChairmanFederal
TrC;lde
Commission600PennsylvaniaAvenue,NWWashington,DC20580TheHonorableTomVilsackSecretaryDepartment
of
Agriculture1400IndependenceAvenue,SWWashington,DC20250Dr.ThomasFrieden,MD,MPHDirectorCentersforDiseaseControlandPrevention1600CliftonRoadAtlanta,GA30333DearSecretarySebelius,SecretaryVilsack,ChairmanLeibowitzandDirectorFrieden:Wearewriting
to
expressourdeepconcernabouttherecentproposalbyFederalTradeCommission,theFood
&
DrugAdministration,theDepartment
of
Agriculture,andtheCentersforDiseaseControlthatwouldbantheadvertising
of
nearlyallfoodstochildrenandadolescents.Thisbanisfar-reaching,affectingnotonlyadvertisementsthatprimarilyreachchildren,butalsomanythatreachadults.Indeed,thebanwouldevenprohibittheuse
of
iconicbrandlogosonthepackagingadultsseeandpurchaseatthegrocerystore
if
thoselogoscontainanimatedcharacters.Thiswoulddestroyequitythatcompanieshaveaccruedintheirbrands.Webelievetheguidelines,
as
currentlydrafted,arealsotooprohibitive.ManyfoodsthatqualifyundertheFoodandDrugAdministration'sdefinition
of
"healthy"would
be
precludedbytheguidelines.Evenfoodsthatareapprovedfor·consmnptionaspart
of
theSupplementalNutritionProgramforWomen,InfantsandChildren(WIC)wouldnotmeettheguidelines.
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Asyouareaware,inanExecutiveOrderdatedJanuary18,2011,PresidentObamaagenciesmustregulateinamannerthatpreservesandpromotes"economicgrowth,innovati§9,
;:
competitiveness,andjobcreation"andthatregulations"mustbebasedonthebest_isdifficulttoseehowtheproposedregulationssatisfythesemandates.
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Thispolicywouldhaveanenormousimpactonthefoodmanufacturingindustrywhich
njIion
Americans.AccordingtoastudyconductedbyIHSGlobalinsights,
if
thisrulegoesinto
efat
seeapotentialreduction
of
20%infoodandbeverageadvertisingexpenditureswhichcouldii'fect
ovef
74,000jobsinjustoneyear.
PRINTEDONRECYCLEOPAPER
 
Page
2Because
of
the
devastatingimpacts
of
thisrule,
weask
thatthe
Commission
and
theInteragency
\Vorking
Groupimmediatelywithdrawthisproposal.Sincerely,
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