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Food Letter 10

Food Letter 10

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Published by Sunlight Foundation

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Categories:Types, Letters
Published by: Sunlight Foundation on Apr 20, 2012
Copyright:Attribution Non-commercial

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04/20/2012

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SHERRODBROWN
OHIO
COMMITTEES:
AGRICULTURE,NUTRITION,
AND
FORESTRYBANKING.HOUSING,
AND
URBANAFFAIRSHEALTH,EDUCATION,LABOR,
AND
PENSIONSVETERANS'AFFAIRS
TheHonorableJonLeibowitzChairmanFederalTradeCommission600PennsylvaniaAve,
NW
WashingtonD.C.20580
tlnitcd
WASHINGTON,
DC
20510
October28,
2011
...
OF
THE
RE:InteragencyWorkingGrouponFoodMarketedtoChildrenDearChainnanLeibowitz:IamconcernedaboutrecentnewspaperarticlesreportingthattheInteragencyWorkingGrouponFoodMarketedtoChildren(IWGFMC)isreconsideringitsvoluntaryguidelinesforfoodmarketingandtakinga"freshlook"atitsAprilproposal.Doneright,voluntaryguidelines,
if
food,beverage,andmediacompanieschoosetoadoptthem,canmakeapositivedifference
in
thehealthanddietaryhabits
of
Americankids.OnApril28,
2011
theIWGFMCissuedarequestforpubliccommentonaset
of
proposedvoluntarynutritionrulesandmarketingprinciples.Theprinciplesaredesignedtoencouragestrongerandmoremeaningfulself-regulationbythefoodindustryandtosupportparents'effortstosharehealthierfoodswiththeirchildren.Labeling,marketing,andcreatingaconsumer-friendlymarketplacearecriticaltoinformingconsumersandimprovinghealth.Clearandconciseprinciples,definitions,andvoluntarystandardsforfoodmarketingareentirelyconsistentwiththeseimportantgoals.Iunderstandtheconcerns
of
food,beverageandmediaindustries,butunderscorethevoluntarynature
of
theseguidelines.Yourproposalcreatesnonewregulationsorrequirements.Thesevoluntarystandardsareclearandconcise.Theywillreducetheproblemsassociatedwithvaguedefinitionsandwidelyvaryinginterpretations.Iurgeyoutofinalize,andreleasetheIWGFMC'sfinalreporttoCongressandincludeintheserecommendationsastrongset
of
specificnutritionprinciplesandmarketingdefinitions.Shouldyouneedanyadditionalinformation,pleasebeintouchwithKatharineFerguson
of
mystaffat202-224-2315orKatharineFerguson@brown.senate.gov.SherrodBrownUnitedStatesSenator
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