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BScBA Thesis - Bryukhanov

BScBA Thesis - Bryukhanov

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Published by Yegor Bryukhanov
The purpose of this study is to explore a theoretical foundation under the concept of destination branding and to apply relevant theory to the case of Ukraine by the means of empirical research. This aims to identify the
current readiness of Ukraine for destination branding as well as to assess the tourist potential and an overall image of the country among the possible visitors. The study addresses objectives by the means of rigorous primary research and statistical analysis.
The purpose of this study is to explore a theoretical foundation under the concept of destination branding and to apply relevant theory to the case of Ukraine by the means of empirical research. This aims to identify the
current readiness of Ukraine for destination branding as well as to assess the tourist potential and an overall image of the country among the possible visitors. The study addresses objectives by the means of rigorous primary research and statistical analysis.

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Published by: Yegor Bryukhanov on Apr 21, 2012
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06/11/2013

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 BRANDING UKRAINE AS A TOURIST DESTINATION
International BusinessBachelor's thesisSupervisor: Phani Tej AdidamDate of approval: 6 May 2011 Aalto UniversitySchool of EconomicsBachelor´s Degree Program in International BusinessMikkeli Campus
 
 
 
 
Author:
Bryukhanov Yegor 
Title of thesis:
Branding Ukraine As a Tourist Destiation
Date: 6th May 2011Degree:
Bachelor of Science in Economics and Business Administration
Supervisor: Phani Tej AdidamObjectives
The purpose of this study is to explore a theoretical foundationunder the concept of destination branding and to apply relevant theory to thecase of Ukraine by the means of empirical research. This aims to identify thecurrent readiness of Ukraine for destination branding as well as to assess thetourist potential and an overall image of the country among the possiblevisitors.
Summary
This study has explicitly addressed issue of destination identity,destination image and explored a practical side of destination branding. All theconcepts were applied to the case of Ukraine, while discussing theramifications between the theoretical and empirical evidence.
Conclusions
The study has revealed an overall poor readiness of Ukraine for destiantion branding and has detecetd several issues with an image andidentity of Ukraine. As a result, several solutions were offered on how to dealwith those problems as well as an overall critical assesemnt of Ukraine as atoursit destiantion has identified poor level of preparation for large toursitinflows stemming from EURO-2012.
Keywords: Destination branding, Ukraine, tourism, destination imageLanguage:
English
Grade:

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