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Table Of Contents

1.1. Definiri şi concepte
1.2. Evoluţia conceptului de marketing
1.3. Piaţa turistică
1.3.1. Mediul de marketing al pieţei turistice
1.3.2. Cererea şi oferta turistică
3.1. Definiri
3.2. Variabilele de marketing mix
4.1. Politica de produs
4.2. Politica de distribuţie
4.3. Politica de preţ
4.4. Politica de promovare
6.1. Caracteristici generale
6.2. Ancheta în investigaţia turistică
6.3. Sondajul de opinie
6.4. Studiul comportamentului consumatorului
6.5. Marketingul direct
6.6. Marketingul ecologic
6.7. Marketingul pe internet
7.1. Concepte şi conţinut
7.2. Tipologia programelor de marketing
7.3. Metode de programare şi control
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Published by Anda Savu

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Published by: Anda Savu on Apr 22, 2012
Copyright:Attribution Non-commercial

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12/27/2012

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