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Table Of Contents

SECTION 1: Why is Email Marketing Important to Your Marketing Plan?
SECTION 1.1 The Story of Email Marketing: Evolution of Email Communications
SECTION 1.3 Email Marketing Versus Social Media
SECTION 1.4 Email Marketing Case Studies: Improving Revenue with Email
SECTION 2.1a Customer Acquisition and Sales Generating Email Marketing
SECTION 2.1b Customer Loyalty and Brand Email Marketing
SECTION 2.1c Customer Retention Email Marketing
Section 2.2 Newsletters vs. Direct Sales Emails
SECTION 2.4 CAN-SPAM and Email Privacy Laws to Be Aware Of
SECTION 2.5 Email Marketing Glossary: Terms to Know Before You Get Started
SECTION 3.2 Acquiring New Customers and Email Marketing
SECTION 3.3 Email Communications through the Active Customer Life Cycle
SECTION 3.5 Getting to Know Your Customers through Email
SECTION 4: Setting Up Your Email Marketing Platform
SECTION 4.1 Sending Email Internally vs. Using an Outsourced Email Provider
SECTION 4.2 What Should Your Email Marketing Platform Do?
SECTION 4.3 Choosing Your Email Marketing Platform Priorities
SECTION 4.4 Testing Your Email Marketing Platform
SECTION 5.1 What Makes an Email Template Successful?
SECTION 5.2 Determining the Goal of Your Email Template
SECTION 5.4 Legal Requirements in Email Templates
SECTION 5.5 Using Personalization in Email Templates
SECTION 5.6 Images: How Many & When to Use Them
SECTION 5.9 Width and Height of Your Email Template
SECTION 5.11 Designing Your Email for Different Email Service Provider Platforms
SECTION 5.13 Optimizing Your Email Call to Action
SECTION 5.14 The Final Step: The Subject Line and From Address
SECTION 5.15 Best Practices for Sales Conversion Emails
SECTION 5.16 Best Practices for Driving Clicks to Page Impressions from Emails
SECTION 5.17 Best Practices for Customer Win-Back & Retention Emails
SECTION 5.18 Best Practices for Creating Content for Your Emails
SECTION 5.19 Best Practices for Email Landing Pages
SECTION 5.20 Best Practices for Auto Responders
SECTION 5.21 10 Best Practices for Designing Your Email
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Email Marketing Guide

Email Marketing Guide

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Published by Roshan Lal Gumasta

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Published by: Roshan Lal Gumasta on Apr 22, 2012
Copyright:Attribution Non-commercial

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01/06/2013

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