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My Dress in Country Living!

My Dress in Country Living!

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Published by Lynne Palazzi
Hey nerdlings! My vintage frock landed a full page in the May issue of Country Living! On newsstands now! Check it out!
Hey nerdlings! My vintage frock landed a full page in the May issue of Country Living! On newsstands now! Check it out!

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Published by: Lynne Palazzi on Apr 23, 2012
Copyright:Attribution Non-commercial

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04/23/2012

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coctg
50
 
.
countryliving.com
 
.
may 2012
What Is It?What Is It Worth?
Our antiques specialist,
Helaine Fendelman
, appraises your fnds and collectibles.
This cheeryvintage dress setme back only $20.Did I get a steal?
—L.P., Clarks Summit, Pennsylvania
WHaT IT Is:1950
s
Jerry GIldenparTy dress
Indeed. Your midcentury cottonconection bears a tag reading
 jerry
 
gilden
 
new
 
york
. Gilden worked asa garment-industry salesman beoreounding his eponymous companyin 1945, just as the American ready-to-wear market began experiencinga huge postwar boom. By 1955, thebrand ranked among the top iveproducers o ready-to-wear dressesin the United States. The personwho actually conceived your rock,though, was probably SaydeWeinberg, the irm’s head designerrom 1952 until its demise in theearly ’60s. During the Eisenhowerera, Jerry Gilden dresses retailed orabout $20. Today, they oten etch ivetimes that on eBay. So, yes, yougot a steal—and a stylish one at that.
WHaT IT’s WorTH:
 
$100
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