What Is It?What Is It Worth?
Our antiques specialist,
, appraises your fnds and collectibles.
This cheeryvintage dress setme back only $20.Did I get a steal?
—L.P., Clarks Summit, Pennsylvania
WHaT IT Is:1950
Jerry GIldenparTy dress
Indeed. Your midcentury cottonconection bears a tag reading
. Gilden worked asa garment-industry salesman beoreounding his eponymous companyin 1945, just as the American ready-to-wear market began experiencinga huge postwar boom. By 1955, thebrand ranked among the top iveproducers o ready-to-wear dressesin the United States. The personwho actually conceived your rock,though, was probably SaydeWeinberg, the irm’s head designerrom 1952 until its demise in theearly ’60s. During the Eisenhowerera, Jerry Gilden dresses retailed orabout $20. Today, they oten etch ivetimes that on eBay. So, yes, yougot a steal—and a stylish one at that.
WHaT IT’s WorTH:
p h o t o g r a p h b y J o s É p i c a y o