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Table Of Contents

1.1 Latar Belakang
1.2 Identifikasi Masalah
1.3 Batasan Penelitian
1.4 Tujuan Penelitian
1.5 Manfaat Penelitian
1.6 Sistematika Penulisan
2.1.1 Definisi Komunikasi
2.1.2 Unsur- Unsur Komunikasi
2.1.3 Proses Komunikasi
2.2 Definisi Komunikasi Massa
2.3.1 Fungsi PR
2.3.2 Peran PR
2.3.3 Tujuan PR
2.3.4 Ruang Lingkup PR
3.1 Tipe Penelitian
3.2 Metode Penelitian
3.3 Definisi Konsep
3.5.1 Data Primer
3.5.2 Data Sekunder
3.6 Fokus Penelitian
3.7 Teknik Analisis Data
4.1.1 Sejarah Perusahaan
4.1.2 Profil Perusahaan
4.1.3 Visi dan Misi Perusahaan
4.1.4 Struktur Organisasi
4.1.5 Tinjauan Sekilas Mengenai Perusahaan
4.2.1. Kemampuan yang di perlukan Public Relations Hotel Aston
4.2.2. Pentingnya media relations bagi Aston Samarinda Hotel & Convention
4.2.3. Cara Publik Relations Hotel Aston Samarinda Hotel & Convention
4.2.4 Alasan Public Relations Aston Samarinda Hotel & Convention Center
4.2.5 Umpan Balik Media Relations bagi Aston Samarinda Hotel &
4.3.1 Kemampuan yang perlu dimiliki PR Aston Samarinda Hotel &
4.3.2. Pentingnya media relations bagi Aston Samarinda Hotel & Convention
4.3.3 Cara Publik Relations Hotel Aston Samarinda Hotel & Convention
4.3.4 Alasan Public Relations Aston Samarinda Hotel & Convention Center
5.1 Kesimpulan
5.2 Saran
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PERANAN PUBLIC RELATIONS ASTON SAMARINDA HOTEL & CONVENTION CENTER DALAM MEMBINA MEDIA RELATIONS

PERANAN PUBLIC RELATIONS ASTON SAMARINDA HOTEL & CONVENTION CENTER DALAM MEMBINA MEDIA RELATIONS

Ratings: (0)|Views: 1,505 |Likes:
Published by Indah Permata Sari
UNIVERSITAS TARUMANAGARA FAKULTAS ILMU KOMUNIKASI JAKARTA

SKRIPSI

“ PERANAN PUBLIC RELATIONS ASTON SAMARINDA HOTEL & CONVENTION CENTER DALAM MEMBINA MEDIA RELATIONS”

DIAJUKAN OLEH :

INDAH PERMATA SARI 915070132

UNTUK MEMENUHI SEBAGIAN SYARAT-SYARAT GUNA MENCAPAI GELAR SARJANA ILMU KOMUNIKASI 2011

1

BAB I PENDAHULUAN

1.1

Latar Belakang

Pada tahun 2008, Pemerintah Indonesia menggalakan program “Visit Indonesia 2008”. Menteri Kebudayaan Pariwisata Republik Indonesia, Jero Wacik mengataka
UNIVERSITAS TARUMANAGARA FAKULTAS ILMU KOMUNIKASI JAKARTA

SKRIPSI

“ PERANAN PUBLIC RELATIONS ASTON SAMARINDA HOTEL & CONVENTION CENTER DALAM MEMBINA MEDIA RELATIONS”

DIAJUKAN OLEH :

INDAH PERMATA SARI 915070132

UNTUK MEMENUHI SEBAGIAN SYARAT-SYARAT GUNA MENCAPAI GELAR SARJANA ILMU KOMUNIKASI 2011

1

BAB I PENDAHULUAN

1.1

Latar Belakang

Pada tahun 2008, Pemerintah Indonesia menggalakan program “Visit Indonesia 2008”. Menteri Kebudayaan Pariwisata Republik Indonesia, Jero Wacik mengataka

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Published by: Indah Permata Sari on Apr 23, 2012
Copyright:Attribution Non-commercial

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04/06/2013

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