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Analysis of loyalty programme

By-Ankita Singh

AREA ANALYSIS
Inrapuram Noida Ghaziabad vasundhara Vaishali Delhi other

2% 4% 13%

9%

11% 50%

11%

50% of customer from Indrapuram 11% from Noida 13% from Ghaziabad 4% from vasundhara 2% from vaishali 9% from Delhi 11% from other

Would you like to buy a loyalty card to get benefits on your shopping ? 74% of total customer in the survey would like to buy.
Loyalty card
Yes No Can't say

17%
9%

74%

What would you like to pay if you get parking free for the entire year?
60 40 20 0 1000 1500 2000 3000 NA

Not specified

48 customer i.e. 48% of total surveyed customer will prefer to pay Rs.1500 39 customer i.e., 39% of total surveyed customer will prefer to Rs.1000

Would you like to have Free movies in loyalty card?


Yes No 1% 8% not specified

91%

91 % of total surveyed Customer prefer to have free movies

How would You like to redeem your loyalty bonus ?

60

50
40 30 20 10 0 For shopping Vouchers For Weekday Movie Tickets Series1 For Dinning vouchers not specified Series1

40% of customer would like to redeem in the form of shopping vouchers 32% in weekday movie tickets 26% in dining vouchers

What would you like to have as a member privileges from the mall.
60 50 40 30 20

10
0

15% of customer - Entry passes to all events 10%Discounted passes for special events 8%Club facility For kids 11%Privilege Entry Lane to parking 10%Special Parking area 12 %Privilege counter at JAM cinema box office 8 %Updates about the mall event, sale and other offers 4% paid special services 6% Women's club 7% Free workshops for kids . 2 % Paid workshops for kids. 7% SMS updates about the mall

Suggestion of customer
Discounts on Fooding Discounts on frequently visit shops Should be transparent Get together hosted every year for privilege card member to share their feedback to improve your programme Free workshops for teenagers Exclusive benefits which is different from other mall

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