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Global.trends

Global.trends

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Published by: Trendbüro on Apr 24, 2012
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04/24/2012

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info@trendbuero.com|www.trendbuero.com
global.trends
AboutTRENDBÜRO
AsGermany’sfirsttrendresearchagencyourmissionistoiden;fyemergingtrends,deliverstrategicconsul;ngservicesandtodeveloprelevantbusinesssolu;ons.Thisreportfeaturessocietal,consumerandindustrytrends,freshlydeliveredfromourglobalnetwork.
Contact
m.schueling @trendbuero.com
Issue#2
China
AboutAvantgardeChinaTrend1–TheMobileRevolu;onTrend2–LuxuryontheRise
India
AboutTrendbüroIndiaTrend1-TheRiseofUrbanVillagesTrend2–Design:MadeinIndia
 
info@trendbuero.com|www.trendbuero.com
global.trends
Chinaataglimpse
Afast-growingeconomy.
Chinahasemergedastheworld’sfastest-growingmajoreconomywithanaveragegrowthrateof10%overthatpastdecade.Asof2012Chinahasbecometheworld’s2ndlargesteconomyanditispredictedChinacouldovertakeAmerica’sGDPby2022.
Anemergingmiddle-class.
Theemergenceofanaffluentmidde-classhasseenariseindomes;cconsump;on,aboomingluxurymarketandemergingtrendssuchase-commerceandsocialmedia.ItindeedseemsthatalleyesareonChina.
    P    i   c    t   u   r   e   :    B   e   a   u    ,     f   u     l   p     l   a   c   e   s    t   o   v    i   s    i    t .   c   o   m
AboutAvantgardeChina
Avantgardeisaglobalcommunica;onsagencywithafocusonexperien;almarke;ng.AvantgardeChinacurrentlyholdsofficesinShanghaiandBeijing.
ContactShanghai
patrick.pesch @avantgarde.cn
ContactBeijing
jonathan.turner @avantgarde.cn
 
3info@trendbuero.com|www.trendbuero.com
Trend1TheMobileRevoluJon
Chinaislikelytosurpass1billionmobile-phonesubscrip;onsthismonth,doublethecombinednumberofpeopleintheUnitedStatesandJapan.TogetherwithIndia,Chinawillaccountformorethanaquarteroftheworldstotalmobilephonepopula;on.Thisfigureatpresentrepresents74%ofChina’spopula;onofwhich14%haveaccessto3G.Thenumberofusershasincreasedby900millioninli_lemorethantwoyearsandtheworldslargesttelecommunica;onsmarketiscurrentlygrowingataround8-9%.Theexpectedgrowthcanbea_ributedtotheemergenceofanaffluentmiddle-class,agradualriseinwealthamongstthegeneralpopula;onandtheincreasinguseofsmartphonestopar;cipateinonlineac;vi;essuchassocialmediaandonlineshopping.Taobao,China’stope-commercesite,hasrecentlyreportedthatitexpectsexplosivegrowthinmobileshoppingoverthenexttwoyearsasincreasingnumbersareusingsmartphonesandtabletsforonlineshopping.TheleadingonlineshoppingsitewithinChinahasmorethan400millionusers,andclaimsmoreandmoreproductsareboughtviathecompany’sappsandmobileinternetsites.
Sources:Forbes TheWallStreetJournal  PCWorld 
Facts
Chinahastheworld'slargestmobilephonemarket,withapopula;onofaround1.3billion,andanes;mated988millionmobilephonesubscribers.
Source:CBSNews04/2012
InFebruary2012,ChinasurpassedtheUnitedStatesinmonthlynewiOSandAndroiddeviceac;va;onsforthefirst;meinhistory.Chinaisnowtheworld’sfastestgrowingsmartdevicemarket.
Source:FlurryAnaly,cs12/2011
BusinessOpportunity
(1)Smartphones
Chinahas122millionconsumerswhodonotyetuseaniPhoneorAndroiddevicebutcouldaffordone,represen;ngasignificantuntappedpoten;al.
(2)E-commerceandsocialmedia
DirectbeneficiariesoftheriseinsmartphoneusagewillbesitessuchasTaobaoandRenren(China’sFacebookequivalent).
Facts
Withitslargepopula;onandrapidlyemergingmiddleclass,Chinahasrisenfrom11thinJanuary2011totheworld’s2ndlargestappeconomy.
Source:FlurryAnaly,cs12/2011

Picture:RalphWinn

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