Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Mb0053 - solved Assignment Fall 2011

Mb0053 - solved Assignment Fall 2011

Ratings: (0)|Views: 368 |Likes:
Published by cfsr1927
SMU ASSIGNMENT SEMESTER – 4
MB0053

INTERNATIONAL BUSINESS MARKETING
Set-1
SUBMITTED BY: GYANENDRA KUMAR (MBA) ROLL NO:-520941253

Q.1 What is globalization? What are its benefits? How does globalization help in international business? Give some instances?
Globalization describes the process by which regional economies, societies, and cultures have become integrated through a global network of political ideas through communication, transportation, and trade. The term is most closely associated
SMU ASSIGNMENT SEMESTER – 4
MB0053

INTERNATIONAL BUSINESS MARKETING
Set-1
SUBMITTED BY: GYANENDRA KUMAR (MBA) ROLL NO:-520941253

Q.1 What is globalization? What are its benefits? How does globalization help in international business? Give some instances?
Globalization describes the process by which regional economies, societies, and cultures have become integrated through a global network of political ideas through communication, transportation, and trade. The term is most closely associated

More info:

Published by: cfsr1927 on Apr 24, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

07/20/2013

pdf

text

original

 
SMUA
SSIGNMENT
S
EMESTER – 4MB0053
 
INTERNATIONAL BUSINESSMARKETING
Set-1
SUBMITTED BY:GYANENDRA KUMAR (MBA)ROLL NO:-520941253
 
 
Q.1 What is globalization? What are its benefits? How does globalization help in internationalbusiness? Give some instances?
Globalization
describes the process by which regional economies, societies, and cultures have become integratedthrough a global network of political ideas through communication, transportation, and trade. The term is mostclosely associated with the termeconomic globalization: the integration of national economies into the internationaleconomy throughtrade,foreign direct investment,capital flows,migration,the spread of technology,andmilitary   presence.However, globalization is usually recognized as being driven by a combination of economic, technological,sociocultural, political, and biological factors.The term can also refer to the transnational circulation of ideas,languages, or popular culturethroughacculturation.An aspect of the world which has gone through the process can  be said to be
globalized
.Against this view, an alternative approach stresses how globalization has actually decreased inter-cultural contactswhile increasing the possibility of international and intra-national conflict.Globalization has various aspects which affect the world in several different ways
Industrial - emergence of worldwide production markets and broader access to a range of foreign productsfor consumers and companies. Particularly movement of material and goods between and within national boundaries.International tradein manufactured goods increased more than 100 times (from $95 billion to$12 trillion) in the 50 years since 1955.China's trade with Africa rose sevenfold during 2000-07 alone.
Financial - emergence of worldwide financial markets and better access to external financing for borrowers.By the early part of the 21st century more than $1.5 trillion in national currencies were traded daily tosupport the expanded levels of trade and investment
Economic - realization of a global common market, based on the freedom of exchange of goods and capital
Job Market- competition in a global job market. In the past, the economic fate of workers was tied to thefate of national economies. With the advent of the information age and improvements in communication,this is no longer the case. Because workers compete in a global market, wages are less dependent on thesuccess or failure of individual economies. This has had a major effect on wages and income distribution
Political - some use "globalization" to mean the creation of a world government which regulates therelationships among governments and guarantees the rights arising from social and economic globalization.Politically, the United States has enjoyed a position of power among the world powers, in part because of its strong and wealthy economy. With the influence of globalization and with the help of the United States’own economy, the People's Republic of China has experienced some tremendous growth within the pastdecade. If China continues to grow at the rate projected by the trends, then it is very likely that in the nexttwenty years, there will be a major reallocation of power among the world leaders. China will have enoughwealth, industry, and technology to rival the United States for the position of leading world power.Most of us assume that international and global business are the same and that any company that deals withanother country for its business is an international or global company. In fact, there is a considerabledifference between the two terms.
International companies
– Companies that deal with foreign companies for their business are considered asinternational companies. They can be exporters or importers who may not have any investments in any other country, apart from their home country.
Global companies
– Companies, which invest in other countries for business and also operate from other countries,are considered as global companies. They have multiple manufacturing plants across the globe, catering to multiplemarkets.The transformation of a company from domestic to international is by entering just one market or a few selectedforeign markets as an exporter or importer. Competing on a truly global scale comes later, after the company hasestablished operations in several countries across continents and is racing against rivals for global market leadership.
 
Thus, there is a meaningful distinction between a company that operates in few selected foreign countries and acompany that operates and markets its products across several countries and continents with manufacturingcapabilities in several of these countries.Companies can also be differentiated by the kind of competitive strategy they adopt while dealing internationally.Multinational strategy and global competitive strategy are the two types of competitive strategy.·
Multinational strategy
– Companies adopt this strategy when each country’s market needs to be treated as self contained. It can be for the following reasons:° Customers from different countries have different preferences and expectations about a product or a service.° Competition in each national market is essentially independent of competition in other national markets, and theset of competitors also differ from country to country.° A company’s reputation, customer base, and competitive position in one nation have little or no bearing on itsability to successfully compete in another nation.Some of the industry examples for multinational competition include beer, life insurance, and food products.·
Global competitive strategy
– Companies adopt this strategy when prices and competitive conditions across thedifferent country markets are strongly linked together and have common synergies. In a globally competitiveindustry, a company’s business gets affected by the changing environments in different countries. The same set of competitors may compete against each other in several countries. In a global scenario, a company’s overallcompetitive advantage is gauged by the cumulative efforts of its domestic operations and the international operationsworldwide.A good example to illustrate is Sony Ericsson, which has its headquarters in Sweden, Research and Developmentsetup in USA and India, manufacturing and assembly plants in low wage countries like China, and sales andmarketing worldwide. This is made possible because of the ease in transferring technology and expertise fromcountry to country.Industries that have a global competition are automobiles, consumer electronics (like televisions, mobile phone),watches, and commercial aircraft and so on.Table 1 portrays the differences in strategies adopted by companies in international and global operations.
Table 1: Differences between International and Global StrategiesStrategyInternationalGlobal
LocationSelected target countries andtrading areasMost global businesses operate in North America, Europe, AsiaPacific, and Latin AmericaBusiness Custom strategies to fit thecircumstances of each host countrysituationSame basic strategy worldwide with minor country customisationwhere necessaryProduct-lineAdopted to local culture and particular needs and expectationsof local buyersMostly standardised products sold worldwide, moderate customisationdepending on the regulatory framework ProductionPlants scattered across many hostcountries, each producing versionssuitable for the surroundingenvironmentPlants located on the basis of maximum competitive advantage (in lowcost countries close to major markets, geographically scattered tominimise shipping costs, or use of a few world scale plants tomaximise economies of scale)

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->