Online PR ‘driving licence’
Comprehensive communications competencies coursecovering all the fundamental digital PR skills that a modernpublic relations practitioner needs. Covers all of the mainsocial media and social networks including Facebook, Twitter,Google+, LinkedIn and YouTube as well as blogs, podcasting,photo sharing, social sharing and bookmarking and live videostreaming. It also looks at the basics of modern mediarelations including pitching online media and blogs, socialmedia news releases and social media newsrooms.
Online communications strategy
Learn how to integrate online PR and social media into yourcorporate communications strategy including: how to setobjectives; identify audiences, influencers and stakeholders;select and use the most appropriate social media tools andplatforms; develop messages in the right tone and style; howto assign resources; how to develop strategies for multiplecountries and brands; how to measure, evaluate and reportsuccess.
Online communications management
If you’ve already mastered the fundamentals of online PR andsocial media this course covers the day-to-day business of managing it for your organisation. It looks at the tools—bothfree and paid for—and helps you to choose the best ones foryou. It also looks at the best online tactics you can use toensure that your online communications strategy issuccessful. Learn how to build and engage communities,create buzz and ensure your tactics contribute to achievingyour business objectives.
“It's fabulous getting Stuart to do this as his knowledge and experience shine through. His session got 4 out of 5 for relevance. He is also very engaging.”
Andrew Thomas, Publisher,Communicate Magazine
“Passionate, innovative, responsive.”
Simone Bresi-Ando,Global Corporate Communications Manager Sony Ericsson
DIGITAL AND SOCIAL MEDIA TRAINING FOR COMMUNICATORSMASTER CLASSES
Modern media relations
Learn how to use internet search to track and set the newsagenda, develop and maintain media contacts via social media,pitch journalists and bloggers via social networks, create anduse social media news releases and social media newsrooms.
Executive visibility and thought leadership
Learn how senior c-suite executives and directors canoptimise their social media profiles and activity to improvetheir visibility, reputation and thought leadership. Learn whichsocial networks to use, how to build contacts, which taskscan be delegated (and which can’t!), the best tone of voice touse and how to make the most effective use of valuable time.
Online crisis communications
Discover how you can potentially prevent an issue becomingan online crisis. Learn how to prepare and develop onlinecrisis communications plans; set-up real-time monitoring andearly warning systems; track activists, campaigners andNGOs; how to set-up online crisis communications hubs;how to do search engine optimisation in a crisis; how todevelop real-time messaging and response systems.
Digital public affairs
Learn how social media and online PR can be used as anessential part of your public affairs strategy. Learn how toidentify, monitor and improve relations with onlineinfluencers—and how to engage with powerful traditionalinfluencers online. Discover how to use search to drive policymakers and stakeholders to you. Learn how to createcompelling, persuasive content that people will want to share.
“Stuart’s evident wealth of traditional PR experience meantthat he made social media relevant to me as a corporatecommunicator. Previously, I’ve been disappointed asspeakers had been too techy or marketing focused.”
Frontex, European Union border force Warsaw, Poland
“Thank you so much for your hard work on the campaign.Your media and comms was brilliant. I’ve never been so well ‘Twittered’.”
Rt Hon Alan Johnson MPformer senior UK government cabinet minister Home Secretary