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www.stuartbruce.euLearn how to maximise the opportunities of online PRand minimise the risks of social media
“The comms wunderkind is seriously web savvy, his CV reads like a top tenof all things tech” 
PRWeek Power Book 
“Stuart is a PR professional who understands the digital age.He's an expert in word of mouth marketing. I'd hire him straight away.” 
Tom Watson MP, world’s first government Minister for DigitalEngagement
 
DIGITAL AND SOCIAL MEDIA TRAINING
for corporate communications and public affairs
 
BENEFITS OF OUR TRAINING
Corporate communications focused
These courses have been developed over several years tofocus specifically on the needs of corporate communications,public relations and public affairs professionals. They are not just standard social media classes designed to teach youabout different social networks, but actually focus on what isrelevant to professional public relations practitioners.
Global
The internet, social media and social networks are inherentlyglobal and require an understanding of how it works at aninternational, regional and local level. Stuart Bruce shares hisexperience and expertise in developing and delivering globaland local country strategies around the world for many of the world’s leading companies and organisations.
Focus
We create custom content and scenarios based around yourbusiness and sector, combined with best practice that can betransferred from competitors, peers and other industrysectors.
Mentoring
Unlike standard training courses we can provide an on-goingpersonal mentoring service by phone, email and face-to-faceto ensure that new skills are used and improved, rather thanforgotten.
Confidential
I
n our private training sessions you can share sensitivecompany information in complete privacy, ensuring that thetraining is focused on the issues that matter to you most.
Integration
Custom training can be integrated into your existingcorporate communication processes to ensure it fits withinyour corporate communications strategy.
Cost-effective
Customised training courses are tailored around your needsand can be run for multiple members of your team so youdon’t need to invest in lots of separate courses to cover allthe skills you need.
Location
Save time and money on travel as we can provide training ata place of your choice anywhere in the world.
TRAINING FORMAT
All training is personlised to the specific needs of thedelegates. This means it can be provided to delegates withdifferent levels of skills and knowledge.
Theory and practical workshops
We never use ‘talk and chalk’ teaching and every courseincludes practical workshops and exercises to develop onlinecommunications strategic thinking and practical skills.The courses are designed to be active, stimulating, inspiringand above all practical so you leave having learnt enough tomake a real difference to how you do your job.
One day or a package
Each course can be completed in one day or we can providea combination of one day courses and individual modules intoa package of one to five days.Courses can be delivered anywhere in the world, either onyour premises or at executive training facilities in centralLondon or most countries and cities convenient for you.
Access to course materials
Every delegate receives access to all of the course materialsvia a secure online system.
Private or open courses
Training can be delivered either as private courses with justdelegates from your company or as an open course withdelegates from more than one company. To ensure thatevery delegate receives personal attention courses werestrict the number of delegates on each course.Private courses can be delivered at dates and times to suityour delegates. Open courses are scheduled to runoccasionally throughout the year.
“Stuart is a great instructor and shared all of his practical experience. This was one of the best courses I’ve had.” 
Human Resources Development Fundof the Kingdom of Saudi Arabia
“It was a very fun and informative course. I learned a lotfrom it and can’t wait to implement it in my work.” 
Kuwait National Petroleum Company
 
CORE COMPETENCIES
Online PR ‘driving licence’
Comprehensive communications competencies coursecovering all the fundamental digital PR skills that a modernpublic relations practitioner needs. Covers all of the mainsocial media and social networks including Facebook, Twitter,Google+, LinkedIn and YouTube as well as blogs, podcasting,photo sharing, social sharing and bookmarking and live videostreaming. It also looks at the basics of modern mediarelations including pitching online media and blogs, socialmedia news releases and social media newsrooms.
Online communications strategy
Learn how to integrate online PR and social media into yourcorporate communications strategy including: how to setobjectives; identify audiences, influencers and stakeholders;select and use the most appropriate social media tools andplatforms; develop messages in the right tone and style; howto assign resources; how to develop strategies for multiplecountries and brands; how to measure, evaluate and reportsuccess.
Online communications management
If you’ve already mastered the fundamentals of online PR andsocial media this course covers the day-to-day business of managing it for your organisation. It looks at the tools—bothfree and paid for—and helps you to choose the best ones foryou. It also looks at the best online tactics you can use toensure that your online communications strategy issuccessful. Learn how to build and engage communities,create buzz and ensure your tactics contribute to achievingyour business objectives.
“It's fabulous getting Stuart to do this as his knowledge and experience shine through. His session got 4 out of 5 for relevance. He is also very engaging.” 
Andrew Thomas, Publisher,Communicate Magazine
“Passionate, innovative, responsive.” 
Simone Bresi-Ando,Global Corporate Communications Manager Sony Ericsson
DIGITAL AND SOCIAL MEDIA TRAINING FOR COMMUNICATORSMASTER CLASSES
Modern media relations
Learn how to use internet search to track and set the newsagenda, develop and maintain media contacts via social media,pitch journalists and bloggers via social networks, create anduse social media news releases and social media newsrooms.
Executive visibility and thought leadership
Learn how senior c-suite executives and directors canoptimise their social media profiles and activity to improvetheir visibility, reputation and thought leadership. Learn whichsocial networks to use, how to build contacts, which taskscan be delegated (and which can’t!), the best tone of voice touse and how to make the most effective use of valuable time.
Online crisis communications
Discover how you can potentially prevent an issue becomingan online crisis. Learn how to prepare and develop onlinecrisis communications plans; set-up real-time monitoring andearly warning systems; track activists, campaigners andNGOs; how to set-up online crisis communications hubs;how to do search engine optimisation in a crisis; how todevelop real-time messaging and response systems.
Digital public affairs
Learn how social media and online PR can be used as anessential part of your public affairs strategy. Learn how toidentify, monitor and improve relations with onlineinfluencers—and how to engage with powerful traditionalinfluencers online. Discover how to use search to drive policymakers and stakeholders to you. Learn how to createcompelling, persuasive content that people will want to share.
“Stuart’s evident wealth of traditional PR experience meantthat he made social media relevant to me as a corporatecommunicator. Previously, I’ve been disappointed asspeakers had been too techy or marketing focused.” 
Frontex, European Union border force Warsaw, Poland
“Thank you so much for your hard work on the campaign.Your media and comms was brilliant. I’ve never been so well ‘Twittered’.” 
Rt Hon Alan Johnson MPformer senior UK government cabinet minister Home Secretary
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