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Visualizing Information for Advocacy

Visualizing Information for Advocacy

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Published by BlogWatch.ph

Visualising Information for Advocacy: An Introduction to Information Design is a manual aimed at helping NGOs and advocates strengthen their campaigns and projects through communicating vital information with greater impact. This project aims to raise awareness, introduce concepts, and promote good practice in information design – a powerful tool for advocacy, outreach, research, organisation and education. Through examples, the booklet demonstrates how to use innovative visual graphics to tell a complex and powerful story in a snapshot.

Visualising Information for Advocacy: An Introduction to Information Design is a manual aimed at helping NGOs and advocates strengthen their campaigns and projects through communicating vital information with greater impact. This project aims to raise awareness, introduce concepts, and promote good practice in information design – a powerful tool for advocacy, outreach, research, organisation and education. Through examples, the booklet demonstrates how to use innovative visual graphics to tell a complex and powerful story in a snapshot.

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Published by: BlogWatch.ph on Apr 24, 2012
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VisualizingInformationfor Advocacy
 An Introduction to Information Design
 
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This manual offers an introduction toinformation design. It is intended to provideNGOs with a useful and powerful tool foradvocacy and research.The manual was written and designed byJohn Emerson, Principal at Apperceptive LLC.http://backspace.com, http://apperceptive.comIt was coordinated and produced by theTactical Technology Collective.http://tacticaltech.orgThanks to Caroline Kraabel, as well as ColleenMacklin, Jane Pirone and Jesus Farcierth ofParsons the New School for Design for theircomments and help.Sponsored by the Open Society InstituteInformation Program.Printed in India, January 2008.This work is licensed under a CreativeCommons Attribution-Share Alike 3.0 Licensehttp://creativecommons.org/licenses/by-sa/3.0
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On the cover: Illustrations designed byNigel Holmes for the
Citizens Guide to the Airwaves
use different types of land useas a metaphor for how the U.S. governmentmismanages licensing of the publicradiofrequency spectrum to privatecorporations. See pages 36 and 37 inside formore on this example.
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Contents
IntroductionWhat is Information Design?How Can You Use Information Design?Information Design for AdvocacyInformation Design for AnalysisInformation Design for Consumer EducationInformation Design for Strategy How to BeginPlanning Your Information DesignAssessing Your DataSorting and SketchingAssessing Your MediaDesigning Your GraphicsClarifying Your GraphicsMore TipsEvaluate and IterateAdditional ResourcesFree Software Tools148101114152021242528323435404142
 
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Just Vision tells the stories of Palestinians and Isaelis working together for peace. Insteadof presenting a single account of the history of the conflict, the site hosts a collaborative,subjective timeline composed of personal recollections. See http://justvision.orgA project of Greenpeace, Exxon Secrets charts funding by the Exxon Foundation toinstitutions and individual “climate change skeptics” working to undermine solutions to globalwarming and climate change. The interface makes it easy to visualize and navigate the research.See http://exxonsecrets.org
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Advocacy organizations tend to collect a lot of information.They often package this information into detailed written reports.While these reports support policy recommendations and are valuablereference tools, they may not be the most effective way to make animpact within a campaign.We live in an information-rich environment and in our daily livesconstantly receive messages conveyed through design. Many ofthese messages seek to influence as well as inform, serving a varietyof commercial and non-commercial interests. How do you make yourmessage heard?Your campaign has vital information on an urgent issue.
How do you tell your story effectively?How can NGOs make their messages as attractiveand compelling as other, competing, information?By using information design.
Information design can help tell your story to a variety of constituencies.You can use it as an advocacy tool, for outreach or for education. You canfacilitate strategic planning by making a visual map of a given situation.This pamphlet is divided in two parts: first an overview of informationdesign, what it is and how it can be used for social change, followed bysome basic principles, tips and advice to help you get started.The examples included in this pamphlet were made by advocacyorganizations, media companies and individuals around the world. Thegraphics show some of the many ways information can be designed andhow information design can be used in your campaign.
Introduction

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