This manual offers an introduction toinformation design. It is intended to provideNGOs with a useful and powerful tool foradvocacy and research.The manual was written and designed byJohn Emerson, Principal at Apperceptive LLC.http://backspace.com, http://apperceptive.comIt was coordinated and produced by theTactical Technology Collective.http://tacticaltech.orgThanks to Caroline Kraabel, as well as ColleenMacklin, Jane Pirone and Jesus Farcierth ofParsons the New School for Design for theircomments and help.Sponsored by the Open Society InstituteInformation Program.Printed in India, January 2008.This work is licensed under a CreativeCommons Attribution-Share Alike 3.0 Licensehttp://creativecommons.org/licenses/by-sa/3.0
On the cover: Illustrations designed byNigel Holmes for the
Citizens Guide to the Airwaves
use different types of land useas a metaphor for how the U.S. governmentmismanages licensing of the publicradiofrequency spectrum to privatecorporations. See pages 36 and 37 inside formore on this example.
IntroductionWhat is Information Design?How Can You Use Information Design?Information Design for AdvocacyInformation Design for AnalysisInformation Design for Consumer EducationInformation Design for Strategy How to BeginPlanning Your Information DesignAssessing Your DataSorting and SketchingAssessing Your MediaDesigning Your GraphicsClarifying Your GraphicsMore TipsEvaluate and IterateAdditional ResourcesFree Software Tools148101114152021242528323435404142