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Module 3 Consumer Behavior 2003

Module 3 Consumer Behavior 2003

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Published by Anand

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Published by: Anand on Dec 18, 2008
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07/27/2010

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MODULE 3CONSU MER BEHAVIOR 
 
 Need to understand consumer behavior 
Influence consumer behavior in favor of your  brand (not merely purchase)
“Process and activities that people engage inwhen searching for, selecting, purchasing,using, evaluating and disposing of productsand services”
Decision making process: Various stages thatcustomers pass through while buying a product
 
PROBLEM RECOGNITION
Difference between actual state and ideal /desired state
Perceives needs and becomes motivated to act
Out of stock; Dissatisfaction; New needs;Related products; Marketer-induced; New products

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