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Ari Rosenbaum's Master Resume

Ari Rosenbaum's Master Resume

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Published by Ari Rosenbaum

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Published by: Ari Rosenbaum on Apr 24, 2012
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EMPLOYMENT EXPERIENCE
Graphic Designer/Online Sales Mgr 
Marquee Merchandise, New York December 2010 January 2012
Graphic Designer 
Crafted merchandise artwork from product conceptualization through production and quality assurance phasesManaged merchandise production requirements across multiple vendors; Set file standards for quality and detailInteracted with merchandise vendors in the quality assurance phase to ensure product was produced as designedDesigned all collateral (website, print, banner, email, advertising), set and managed brand standards, hand-coded HTMLemails for 
The Berenstain Bears Live
and
BerenstainBearsLive.com;
Liased with interactive marketing agency on website technology implementation
Online Sales Manager - BroadwayStore.com
Singluarly managed all aspects of online store: packed and shipped orders, responded to customer emails, managed1000+ item inventory, updated products on the site, troubleshooting hacking incidents with hosting company -
Doubled annual profit as a result of marketing efforts
Managed multi-channel social media presence -
Quadrupled the number of fans/followers
Crafted email campaign marketing schedule, copy writing, and analytics
-Doubled email subscribers
Managed Adwords account with yearly budget of $7200
 
-
Raised ROI to ~650%, CTR to 2.3% Margin to 85%, Visits by 1660%, RPC to $0.95
Interactive Marketing Assistant
TheaterAdvisor.com, New York May 2010 December 2010
Design of all print materials, banner ads, email blasts, presentation and brand-centric collateralWireframing for email blasts, iPhone app (partnership) and site updatesMarketing copy development, with focus on specific plans to target audiencesPlanning and development of Social Media strategy, profile management and content executionHTML/CSS design/coding of promotional event mini-site, BroadwaySwarm.com; Twitter promotion strategy creation
Interactive Marketing/Design Intern
Art Meets Commerce, New York August December 2009
 Assisted manager in web promotion brainstorming, planning, research & partnership developmentDesigned and executed/coded custom client branding of mutliple social networks using HTML, CSS, RSS, etc.Synchronized weekly client-side data from Google AdWords, Facebook and Google Analytics; Optimized keywords, CPCbids, and web ads according to weekly budget and details; Wrote weekly performance analysis for office
Marketing Assistant
 
To Pay The Price,
Theater Or, Durham, NC (NYC project) January June 2009
Publicity design, marketing visuals and tag-line development, press list research, press release writing/editingRehearsal space logistics and research, attendance at all meetings, general assistance to director 
Publicity Specialist
Tufts Dept. of Drama and Dance, Medford, MA August 2007 – August 2008
Designed all poster, large format, and direct-mail marketing materials for 2008-2009 SeasonSee portfolio for work examples
Publicity Designer 
Pen, Paint & Pretzels, Medford, MA March 2005 - May 2008
Design posters and flyers for multiple theatrical productions; Conceptual meetings with design team and directorsLiaised with vendors and printers to ensure quality printing and proofingSee portfolio for work examples
Community Programs Intern
Keshet, Jamaica Plain, MA May 2007 – August 2007
Developed, compiled and output survey data of MA synagogues’ LGBT policies, using Excel data analysisImplemented office-server organization protocol to help efficiency & organization
 
Ari Rosenbaum
429 16th St #2Brooklyn, NY 11215ari.rosenbaum@gmail.com303.204.8149
www.AriRosenbaum.com

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