106 tested, response-winning headlinesfrom master copywriter John Caples
They laughed when I sat down at thepiano
but when I started to play!2.
They grinned when the waiter spoke tome in French
but their laughterchanged to amazement at my reply3.
Do you make these mistakes inEnglish?4.
Do you make these travel mistakes?5.
How a “fool stunt” made me
a star salesman6.
How a strange accident savedme from baldness7.
Who else wants a screen star figure?8.
Who else wants a lighter cake
in half the mixing time?9.
Free to brides
$2 to others10.
Free to high school teachers
$6 to others11.
Announcing the new Ford cars for(
Are you ashamed of the smellsin your home?13.
Buy no desk until you’ve seen this
sensation of the business show14.
Can you talk about bookswith the rest of them?15.
Car insurance at low cost
if you are a careful driver16.
Car owners … save one gallon of gas
in every ten17.
Double your money back if this isn’t
the best onion soup you ever tasted18.
Free book tells you 12 secrets of better lawn care19.
Get rid of money worries for good 20.
Girls … Want quick curls?
Greatest Bible news in 341 years22.
Great new discovery kills kitchenodors quick!
makes indoor air
Hand woven by the mountain peopleof New Mexico24.
Have you any of these five skintroubles?25.
Have you these symptoms of nerveexhaustion?26.
Here’s how to have a long and
Here’s a quick way to break up a cold
How a man of 40 can retire in 15 years29.
How I became popular overnight30.
How I improved my memoryin one evening31.
How I made a fortune with a “fool”
How investors can save 75% on brokercommissions this year33.
How I raised myself from failureto success in selling34.
How I retired on a guaranteed incomefor life35.
How I started a new life with $736.
How $7 started me on the roadto $35,000 a year37.
How the next 90 days can changeyour life38.
How to beat tension without pills39.
How to collect from Social Securityat any age40.
How to do your Christmas shoppingin 5 minutes41.
How to feel fit at any age 42.
How to get rid of an inferiority complex43.
How to get your cooking braggedabout44.
How to have a cool, quiet bedroom
even on hot nights45.
How to make money writingshort paragraphs46.
How to stop worrying47.
How to stretch your inflated money48.
How to win friends and influencepeople49.
How $20 spent may save you $2,000 50.
How you can get a loan of $50051.
If you are a careful driver you cansave money on car insurance52.
I gambled a postage stamp and won$35,840 in 2 years53.
I lost that ugly bulge in 2 minutes54.
Imagine me … holding an audience
spellbound for 30 minutes!55.
It cleans your breath while it whitensyour teeth56.
I’ve tried ’em all, but this is the polish Iuse on my own car …
Frank Mills, Essex Garage57.
I was tired of living on low pay
so Istarted reading the
Wall Street Journal
By a Subscriber58.
Lose ugly fat
an average of 7 poundsa month59.
Men who “know it all” are not invited
to read this page60.
Money-saving bargains from
oldest diamond discount house61.
New … a cream deodorant which
safely stops perspiration62.
New house paint made by Du Pontkeeps your white house whiter63.
No time for Yale.
took college home64.
Now! Own Florida land the easy way …
$20 down and $20 a month65.
161 new ways to a gourmet’s heart –
in this fascinating book for cooks66.
One place-setting freefor every three you buy67.
Order Christmas gifts now
pay after January 2068.
Owners save 20% to 50% on fuelwith the G.E. Oil Furnace69.
Play guitar in 7 days or money back 70.
Quick relief for tired eyes71.
tells why filteredcigarette smoke is better for yourhealth72.
7 ways to break the overweight habit73.
10 ways to beat the high cost of living 74.
The deaf now hear whispers75.
The lazy man’s way to
The most amazing Shakespearebargain ever offered77.
The most comfortable shoes you’ve
ever worn or your money back78.
The most complete and most scholarlydictionary in the English language
$17.50 … Publisher’s list price: $90
The secret to making people like you80.
The tastiest ocean treat fromGloucester
plump, tender, juicy saltmackerel fillet81.
They thought I was crazy to ship liveMain lobsters as far as 1,800 milesfrom the ocean82.
Thousands have this priceless gift
but never discover it83.
Thousands now play who neverthought they could84.
To a $15,000 man who would liketo be making $30,00085.
To a man who is 35 and dissatisfied86.
To a mother whose child isthree years old87.
To men who want to be independentin the next 10 years88.
To men who want to quit worksome day89.
Tonight serve this ready-mixedchocolate pudding90.
To people who want to write
safe men for dangeroustimes92.
your services as a high-paidreal estate specialist93.
What makes a woman loveable? 94.
What’s new in summer sandwiches?